Sabine KLEY

Travel Blog: • Content creation : Photography, retouching, reels, stories • copywriting • SEO Optimization, Google Friendly (Mobile) • Affiliations (booking, amazon...) • Newsletter 2/month (30% open rate, +500 opt-in) • Hotjar analisis, optimization • Updates (Wordpress, Mailchimp) Partnerships : • Official blog partner of Tourism Office of Mandelieu city, French Riviera, France • Photos publication in the magazine of Grand Hôtel des Thermes Saint-Malo****, Britany, France • Partnership Car rental Sixt - Roadtrip in Lanzarote, Spain • Blogtrip partnership with CCI & Corsica Ferries - Corsica, France tools : Wordpress, elementor, hotjar, google analytics, notions + zapier, hootsuite, mailchimp, bitly, later

Affinity Ultima Brand CAMPAIGN Launch New product French Market Mini Friandises : - Creative concepts : moodboards, Key visual, TV Tag - art direction with the photographer on stage - Moodboards for Outfits, Interior Design, Casting. - Pre PPM & PPM Presentations with all the team - selection of photographies and directions of high end retouches - Social media content creation (story & post, paid) - Collaboration with photographers, productors, account manager, client,... SOCIAL MEDIAS - Content creator for Social Media for French market & Transcreation for Italian Market in team with Wissame - Collaboration and coordination with Spanish/Catalan team (creatives, accounts, etc)

10 years of experience, with a mix of agency and client side, with a great attention to details without forgetting the big picture. Good understanding of Marketing goals, flexible and "out of the box" thinker. Pro-active & involved person I can lead a project from brief to production, surrounded by talented people with whom I can collaborate as required by the brief (copywriters, developers, marketing strategy...). I have a special affinity for committed cosmetics / skincare and natural products brands! I have a keen interest in brands that share the same values as me, such as empathy, active listening, emotional intelligence, respect and work/life balance. Mes missions : . brand identity / universe . consulting & communication strategy . photography & retouch . webdesign & UX UI . print QUASAR | Melbourne, Australia 5 months • Global Branding (brand position, graphic brand book, colors, typography, storytelling) • Storyboard rough for Landing page (launch) • Project & team management/ coordination 3D web graphic library / 3 JS NANOUINK.COM | Barcelona, Spain 2 months E-commerce website • Branding (logo, identity, color, typography) • Photoshoot, retouch, & video for the homepage • UX design and User journey • Shopify integration, 3 languages (french, spanish, english) LACORP • brand creation: branding, logo, business cards, graphic guidelines • project realization from Brief to website / eCommerce production for various online businesses • project management: writing briefs, organizing meetings, kick-offs, recruiting and coordinating talent (designers, developers, copywriters/translators, etc.).

proud to be a part of the co-fundraiser of the Skincare & Cosmetic centers Bloome and be a part of the journey! Let's Bloom 🌸

Uk #1 Beauty services - Holland&Barrett group - Website & Mobile Apps BtoB BtoC Art direction: - Redesign / Branding of the graphic identity of the BlowLTD brand (acquired by Holland & Barrett, 1300 shops in 16 countries) - Consistency across different points of contact (tone of voice, baseline) - Creation of printed flyers and in-store materials - Collaboration with stakeholders (CEO, CTO, PO, developers, marketing) UX/UI design : - UX methodologies (user journey, personae, data and competitor analysis), creation of wireframes - moving all designs from Sketch to Figma - prototypes in iteration mode - creation of an Atomic design in Figma Website: - review the information hierarchy and design presentation of sections - add new features: booking form in the header, book your treatment at home or in a Holland & Barrett boutique - Hotjar analysis and design adaptation, A/B tests. App mobile Clients btoc: - complete rebranding - new features: booking form in the header, ability to book a service already booked in the past, modify a booking - simplified 4-step purchase tunnel, from presentation of services to payment confirmation - profile: edit personal details, add several addresses - payment: new methods added (credit card, Klarna, paypal) ⭐ +20% increase in mobile application activity Technicians app Btob: -After a methodical customers and technicians preferences and datas analysis, - new logic for presenting the bookings available to the various beauty professionals to ensure fairer distribution. - add-on : synchronisation of iCal and Google calendars with the App's internal calendar for complete visibility, so that professionals can accept or refuse a service more easily and improve their logistics.

Baby & Mothercare Marketplace - Windeln Group . Art Direction : design for several Marketing campaigns (Concept, Key Visual, Landing pages, banners...) . Rebranding and brand guidelines . CRM : design of weekly newsletter, integration in Emarsys platform, monthly analisis . Optimisation of creative team workflow . Onboarding of new designers . Coordination with marketing, products managers, traductors

. art direction : illustration of greeting cards using various technics (collage, watercolor, digital) . webdesign eCommerce, UX/UI for new funcionalities . Agile methodology . managing Creative team of 3 people . coordination with stakeholders, product owner, scrum Master and customer service . follow up with Jira . creation of the complete photo studio (material, estimation costs, planning with % occupation, coordination) . packshot Photography & retouch

MARIONNAUD Beauty retailer Europe & Asia | Rosapark Agency | 2 years . Branding & seasonal campaigns : adapt Key-visuals, POS designs, newsletters, app, Landing Pages, Banners,... . CRM : Monthly Magazine, Emailings, several Mailings (drive to store, products launches, beauty boxes, new range of products) . POS : several designs for the new Branding (In and Outdoor) MONOPRIX retailer France | Rosapark Agency | 2 years . CRM : several Food & Beverages, Beauty and Babycare emails, art direction of shooting (food & beverages, Babycare) SEPHORA retailer France |BETC Agency |3 months . CRM : Designing Monthly magazine, emailings for several season campaigns or products ETAM BEAUTY |Mazarine Agency |1 month . High-End retouching of various make-up pictures to made some GIF animated visuals for the website RESIDE ETUDES | RGC agency | 8 months . Art direction & execution of several commercial leaflets for luxury real estate, friom brief to execution (paper, Pantones, production document)

Creative Director // Digital & Social Media . Brand identity . Digital : website optimization, events, product launch website . Brand content for social medias . Annual Social Media Strategy on all relevant Social Medias touchpoints . Print :magazine, press kit, leaflets . Iconography & moodboards Lead & Management : . Providing creative leadership to the team (4 people) . Managing and overseeing the creative and design team, client pitches and proposals . Work on multiple parallel deadlines, . Oversee deliverables, timelines and budgets Brands : Shiseido (Beauty & Skincare) Bernard Magrez (wine), O sushi (food) Charles Heidsieck (champagne) PlayStation (game) Ecole Isart Digital (school & education) Crédit Mutuel (bank) Tecnifibre (sport retailer)

Creative Director // Mobile app . Digital : website optimization, product launch website . Annual Products Launch Mobile Concepts for Renault . Designing Mobile App (iOS & Android) . Designing Mobile websites . Ui & UX design Lead & Management : . Providing creative leadership to the team (3 people) . Managing and overseeing the creative and design team, client pitches and proposals . Work on multiple parallel deadlines . Oversee deliverables, timelines and budgets . Internal coordination (marketing, comercial, developers) . External coordination with the others Publicis agencies (Digitas, Saatchi&Saatchi, Marcel) Brands : Swatch, Powerade, Renault, Chloé, Club Med, Cartier.

"We help brands go mobile" . Efficient Marketing strategy lead by mobile . Conception, UX, and design for mobile applications, newsletters, facebook page, and media . Management of a 5 persons team . CRM for Weight Watchers France (project and production management, planning, budget, concept creation, art direction, execution, and print!) Brands : Société Générale (bank) Diesel fragrances Orangina/Schweppes Weight Watchers France

Art Director // Mobile App & Website iOS & Android . Mobile creative concept . UX/UI, design on several mobile devices . Creation, training and management of the creative team (3 people) Brands : Micromania (Gaming retail) Smartbox (wellness boxes) Wall Street Institut Ticketac (entertainment) M6 (TV/ Gaming)

Création de sites internet de contenu adulte avec mise en place de systèmes d'affiliations en marque blanche ou de paiement (Allopass, Xponsor, Carpe Diem...) Analyse quotidienne des KPI (achat, renouvellement, performance des contenus) et actualisation Animation de communauté de webmasters de contenu adultes Organisation d'évenement annuel des professionnels à Paris