Sabrina Bouzoumita

Founded and led a consultancy advising consumer and B2B brands on brand positioning, narrative strategy and communication systems. • Developed brand positioning and messaging frameworks across EU markets • Translated strategy into usable communication structures and campaigns • Trusted advisor for brands including Lee Cooper, Floris van Bommel, Oil & Vinegar and MVSA cava • Led launches, storytelling and creative direction across channels • Directed freelancers and agencies to ensure brand consistency

Led global brand voice and multi-market communication across EU and US regions, building scalable messaging systems and strengthening brand identity at scale. • Owned the global tone of voice, including development of the US brand voice • Built messaging frameworks used across EU and US markets • Led narrative direction for training videos, campaigns and strategic content • Improved localisation workflows across NL, DE, UK, FR, ES, IT and PL • Mentored contributors and aligned cross-functional teams • Applied AI to improve clarity, consistency and scalability

Led PR and brand communication for Belgium and supported the Dutch market, strengthening premium positioning across retail and consumer media. Retained as the only active PR function in Europe due to strategic trust at executive level. • Developed PR and influencer strategies • Built strong relationships with national lifestyle and food media • Led seasonal launches and campaign storytelling • Ensured brand consistency across local communication

Managed PR strategy and media relations for a portfolio of international fashion and lifestyle brands. • Developed PR strategies aligned with brand positioning • Built media and influencer relationships across BE, DE and NL • Coordinated launches, events and press assets

Consulted lifestyle and beauty brands on PR, messaging and editorial storytelling. • Developed tailored PR strategies & campaign execution • Wrote lifestyle and fashion content for Belmodo • Crafted media strategies and storytelling aligned with brand identity

Created the editorial vision and narrative identity of the magazine. • Defined editorial direction and storytelling style • Led long-form features and interviews • Coordinated contributors and visual direction • Built a distinctive narrative voice and loyal readership

Created concepts, scripts and multi channel campaigns in collaboration with creative teams. • Developed campaign ideas and messaging • Wrote for print, digital, radio & OOH channels • Supported pitches & brand creative development

Worked directly with the CEO on brand positioning and communication strategy for premium brands including Havaianas, Four Roses and Farrow & Ball. • Led a small team delivering integrated PR campaigns across fashion, design, home deco, and food. • Defined brand narratives and creative angles for brands such as Havaianas, Farrow & Ball, Catrysse • Coordinated launches, press events & media partnerships • Achieved measurable impact, doubling KPI targets for Havaianas.

• Wrote and edited lifestyle & human interest features • Shaped story angles, interviews and long-form pieces • Coordinated contributors for shoots & editorial content