Sabrina Hafidi
Experte paid média / SMA SEA Vidéo
Salaire / Taux journalier
Paris, France
Freelance
À distance uniquement
Expertises
Langues
À propos
Introduction
Je suis Sabrina, avec plus de 4 ans d’expérience en marketing digital, dont 2 ans et demi spécialisés en publicité en ligne. Après avoir travaillé chez Meta, la plus grande régie publicitaire au monde, je maîtrise différents leviers : SEA, Social Ads, vidéo/display, radio, affichage… Ma spécialité est la publicité sur les réseaux sociaux : META (Facebook/Instagram), LinkedIn, TikTok, Snapchat, Pinterest, Twitter/X, et bientôt Threads en Europe.
Expérience de travail
Consultante social media ads
AllMatik | Groupe CEETADEL
nov. 2023 - Présent
3 ans
Paris, France
Dans le cadre d’un transfert de structure, DRIVE a rejoint le groupe Ceetadel dans lequel j'ai intégré fin 2023 l'agence média AllMatik : Elaboration des stratégies, recommandations et plans média Mise en place des campagnes Gestion des campagnes : suivi et optimisations Réalisation des reportings et bilans de campagne Proposition d’axes d’optimisation des dispositifs Analyse des performances sur la base d’indicateurs définis en amont (génération de trafic sur site, ventes, ROI, notoriété, engagement...) Relation client & Relation avec les prestataires (régies publicitaires, agence de créa...) Présentations orales (physique et par call) aux clients Analyses et veilles sur les tendances et innovations des médias sociaux
Consultant médias
AGENCE DRIVE
sept. 2022 - déc. 2023
1 an 4 mois
Paris, France
Social Media Account Executive @Meta - Facebook
Meta
janv. 2022 - avr. 2022
4 mois
Dublin, Irlande
Consulting on advertising strategy and campaign optimization on the biggest social media platform in the world Increase performance and key campaign objectives such as awareness, conversions, traffic, ROAS, etc.
MARKETING & COMMUNICATION ASSISTANT
Codra
sept. 2019 - août 2021
2 ans
91300 Massy, France
Website optimization (SEO) in the Inbound Marketing strategy: +77% organic traffic over 1 year On-site referencing (markup, performance, internal linking, logs Analysis) and off-site (netlinking) on the French and English websites Positioning analysis, organic traffic analysis and competitive monitoring. Participation in the implementation of KPI's Setting up an adapted reporting and reliable communication on SEO performances Community management/online communication: +98% news followers LinkedIn over 2 years Contributing to increasing the company's visibility in the online space Writing content (website and social networks) Helping to complete the editorial calendar E-mailing campaign / newsletter Implementing digital communication plan (product launch) Training on the proper use of LinkedIn to the sales team Events French and English BtoB business events and exhibitions/webinars
CUSTOMER RELATIONSHIP MANAGER
Ecolab
nov. 2018 - sept. 2019
11 mois
Arcueil, France
Processing of commercial and supply chain complaints: analysis until resolution Follow-up of complaints about a major account: statistics, reporting, and external communication - Proposals for an action plan to prevent recurring complaints
CUSTOMER RELATIONSHIP MANAGER
Groupe Trescal
août 2017 - sept. 2018
1 an 2 mois
94150 Rungis, France
Management of large account & one-shot contracts (Île-de-France) Implementation of service offers, reporting on activity, invoicing, processing of technical and financial disputes Dissertation topic: how to reduce attrition among customers with a limited fleet?
VERSATILE EMPLOYEE
McDonald's
mars 2017 - août 2017
6 mois
77190 Villiers-en-Bière, France
Opening and closing of the restaurant according to the procedures related to hygiene and food safety Accompanying the order at the kiosks and serving at the table Preparation of orders Inventory, cleaning during off-peak and peak periods Training & follow-up of new team members
ADMINISTRATIVE ASSISTANT
CIRED
janv. 2016 - févr. 2016
2 mois
Nogent-sur-Marne, France
Support on various projects: follow-up of the website modeling, organization of events Logistical management of the researchers (internal and external movements), and updating of the documentation
SALES ADMINISTRATION ASSISTANT
Charme & Traditions
mai 2015 - juin 2015
2 mois
Paris, France
Information watch and update of the website announcements Mobilization on the after-sales service (e-mail & telephone) Updating of the internal French/English guide for the customer service
Formation
ICD Business School
E-business & Marketing Digital Degrees , Digital communication and media/multimedia
2019 - 2021
3 ans
Digital expertise: - Definition of the devices of presence on the Internet - Integrating digital into the company's marketing strategy - Exploring and interpreting data - Management of web projects Sales and marketing : - Management of a customer portfolio - Definition and implementation of marketing and sales policies Management : - Leading a team and managing a business unit - Contribution to the company's strategic thinking
EF International Language Campuses
ENGLISH
2021 - 2021
3 mois
Résultat : C1 ADVANCED
Skills: Travail d’équipe · Réseaux sociaux · Anglais
Stephenson Formation
Licence professionnelle Management des Activités Commerciales, Commerce
2017 - 2018
2 ans
Activités et associations : EXPERIMENTAL PROJECTS - Studi'tips: Development of a mobile application for a specific market (from the creation of the concept to the communication plan) - Business Game: Establish itself on the global smartphone market according to its initial strategy - Group project: As a project leader, we developed and installed an Enterprise Social Network within a CFA
In partnership with the CFA Stephenson, this training is focused on the marketing of customer relations and its evolution caused by digitalization. It introduces CRM and project management.
Lycée Uruguay France
Assistant Manager BTS, Assistanat/Secrétariat
2014 - 2016
3 ans
This diploma teaches how to increase one's relational and organizational skills: the objective is to accomplish missions in support of the manager or a team, or even to be in charge of activities in the delegation.
Lycée Jacques Amyot
Skills: Travail d’équipe · Microsoft Excel · Communication · Anglais
Licences et certifications
English C1 Advanced
Délivré le : déc. 2021
Certificat Contentsquare - Expert
Délivré le : juin 2021
Augmentez votre trafic grâce au référencement naturel (SEO)
Délivré le : avr. 2021
ContentSquare Certification - Fondamentaux
Délivré le : avr. 2021
Google Analytics pour les débutants
Délivré le : août 2020
Fondamentaux du marketing numérique
Délivré le : mars 2020