Sabrina Heasley

Independent designer and consultant for start-up organizations looking to improve existing services, or find innovation in new and potential services. Striving for sustainable impact through design thinking, working as a collaborative partner to your organization. • Brand strategy • Market Research • Service Blueprinting • Journey Mapping • Audience Analysis • Consulting • Client relations • Workshop design • Workshop facilitation • Experience Design • Learning Design • Product Design

My role is to lead the virtual team for the global conference's virtual experience. I research and co-develop ideas and manage the co-creation and implementation through web conference platform Ring Central. ‭• Research ‭• Team Leadership ‭• Program Design ‭• Project Planning ‭• Project Management ‭• Co-Creation ‭• Experience Design

• Developed user experience, customer engagement tools, visual communications and design assets for end-to-end educational training programs to impact the bar community. • Executed graphic, visual and communication design tasks, such as brand identity research and development, print design, and internal systems design within the Creative Department for large, multi-national brands including Patron, Bacardi and Beam Suntory. • Spearheaded the company’s re-definition of their target audience, and developed vision, mission and values statements. • Championed design-thinking practices resulting in an updated project lifecycle process that incorporates user journeys to facilitate empathy and efficiency. • Facilitated a 2-day company-wide workshop to solve major internal pain-points through human centered design techniques and empathy building

DEWbazar is a collaborative innovation hub built to bridge the gap between good ideas and successful design by co-creating open-sourced solutions that benefit a holistic audience. • Problem and opportunity identification through diplomatic delegations and intensive field research • Research, design, solution and organizational development using design thinking skills and systems-level understanding. • Developed research design, and conducted on-ground research with over 30 individuals in both the public and private sector including community members and multi-national organizations. • Synthesized research, identified solution sets and proposed a cross-sectoral innovation lab in the Rohingya refugee camps that was awarded $10k in seed funding by the US State Dept.

Founder of nonprofit Hellen|Herald and creator of XYZ Story Academy, a program delivered in partnership with ISD's YouthCan division. Conceived, researched, designed and development of end-to-end programming for the Prevention of Violent Extremism (PCVE) in SE Asia. • Research, Strategic development, and design. • Conceived, launched and operationalized XYZ Story Academy, an experiential youth-driven training module. • Partnered with the Institute for Strategic Dialogue (ISD) and Creative Visions Foundation to develop a cross-sectoral approach. • Introduced tangible and contemporary methods for the Prevention/Countering Violent Extremism sector (governments, NGOs, academia, and local stakeholders) to engage and leverage the power of multimedia creative storytelling.

Production Assistant across multiple big-budget commercial studios supporting the production process from prep to wrap. • Worked directly with producers and directors • Managed on-set talent • Coordinated timelines • Organization of production processes • Communication between networks • Coordinated travel schedule and bookings • Special handling and delivery of costumes, petty cash, and talent needs.

• Client-facing services and care • Coordinated client schedules and editorial meetings • Managed post production operations • Editing studio care and maintenance • Special handling and deliveries of rough and final cuts.

Creative agency event in Malibu

Below the line work in pre production and film production. $4million dollar budget for Nissan Rogue in production with Lucas Films and Radical Media. I worked alongside the producer assisting with the pre-production as well as on-site production management. • High volume task management • Scheduling, budgeting, coordinating, • Working with storyboard artist and director to assemble storyboards for set • Organization of casting calls • Crew management • Team communication • On-site production management • Talent supervision • Communication channel between director, producer and below the line teams

Director level core contributor Established identity and expression of core brand (framework, voice, brand story & character, visual identity, consumer insights) and give direction for clear, consistent, and coherent brand expression across platforms (Social, Events, Content Web/Outreach, Video, Collateral) Ensure expression is maintained and monitored across platform and through the customer journey. Led, design, and implement integrated social media community management strategy (Instagram, Facebook, Twitter). Led strategy and production of branded events (in-house experiences, remote popups, convention and trade, fundraisers/nonprofit events, promotional sales, & collaborative series)

Worked with creative agency Head Office Communications to develop and deliver a tech education program called Google Bus Bangladesh. Reached 500,000 urban and rural university students. Composed, launched, and operated digital strategy for the Google Bus Bangladesh project. Responsibilities included target audience research, digital strategy, development of social media calendar, production and curation of digital content, and continuing engagement. I also participated in peer-peer training programming and program delivery across the country.

Skills: Logistics Management · Event Planning · Client Relations · Organization Skills · Engagement Marketing · Client Services · Experience Design

Production assistance to event coordinator of a 4-day national bartending event. • Volunteer coordination • Bartender Coordination • Set decoration • Inventory • Daily run of show writing and dissemination