Sabrina H’midouche

Managed social media across a portfolio of prestige beauty brands including: • La Mer • Origins • Bumble and bumble • GlamGlow Responsibilities: * Developed and executed social media strategies tailored to each brand’s positioning and objectives. * Managed content calendars and campaign activations across owned and paid channels. * Coordinated influencer marketing initiatives and content partnerships. * Monitored campaign performance and delivered actionable recommendations. * Collaborated with cross-functional teams including brand marketing, creative and media agencies.

• Spearheaded the launch and growth strategy of an NFT collection, overseeing project planning, execution, and stakeholder coordination. • Defined and implemented the project roadmap, ensuring seamless delivery across multiple workstreams. • Managed and coordinated a cross-functional team of 10 contributors. • Developed and executed digital and social media strategies to drive brand awareness, engagement, and community growth. • Managed content planning and editorial calendars across Discord, Twitter, and Instagram. • Led community-building initiatives, strengthening audience engagement, retention, and brand advocacy. • Provided strategic recommendations and resolved operational challenges to optimize project performance and achieve business objectives.

• Developed and led the digital marketing and brand strategy for a dating app during its pre-launch phase. • Defined brand positioning, messaging architecture, and the digital communication roadmap to support launch objectives. • Designed influencer marketing and media outreach strategies to drive awareness and future user acquisition. • Established content strategy, editorial guidelines, and social media best practices across key platforms. • Contributed to go-to-market planning and user acquisition initiatives to support business growth objectives. • Coordinated strategic partnerships and community-building programs to strengthen brand visibility and engagement. • Managed CRM planning and email marketing strategy to support user retention and lifecycle communications. • Conceptualized brand activations and hybrid event opportunities to generate awareness and foster community engagement.

• Developed and executed the social media strategy for the successful launch of a 7,777-piece NFT collection, driving brand awareness and community growth. • Led influencer marketing, media relations, and strategic partnership initiatives to maximize project visibility and engagement. • Designed and managed cross-platform content strategies and editorial calendars across Instagram, TikTok, Twitter, and Discord. • Created and optimized content to strengthen audience engagement, community retention, and brand affinity. • Monitored campaign performance and analyzed key metrics to inform content optimization and strategic decision-making. • Conducted ongoing market research and competitive analysis within the Web3, NFT, and Metaverse landscape to identify emerging trends and opportunities. • Collaborated with cross-functional stakeholders to ensure consistency across brand communications, community management, and marketing initiatives.

• Developed communication and marketing strategies for a portfolio of premium brands across industries including fashion and wealth management. • Contributed to brand positioning and branding initiatives to strengthen market presence and brand perception. • Supported the development of media plans and communication campaigns aligned with client business objectives. • Monitored website and social media performance, providing insights and recommendations to optimize marketing effectiveness. • Conducted market and competitive analysis to identify growth opportunities and support strategic decision-making. • Collaborated with clients and internal teams to ensure consistent execution of communication and marketing initiatives.

• Developed and implemented the brand's digital marketing strategy to enhance visibility, engagement, and online growth. • Defined content strategy and creative direction to ensure brand consistency across digital touchpoints. • Managed social media channels and executed content plans to strengthen audience engagement and brand awareness. • Coordinated influencer marketing initiatives, including briefing content creators and managing campaign deliverables. • Supported press relations and influencer outreach activities to expand brand reach and credibility. • Analyzed digital performance metrics and industry trends to continuously optimize content and marketing initiatives.

• Supported the go-to-market strategy and commercialization efforts for the launch of an innovative beauty tech product. • Contributed to social media management and content initiatives to increase brand awareness and audience engagement. • Conducted competitive intelligence and market research to identify industry trends and business opportunities. • Assisted in the development of marketing materials and tools to support brand and commercial objectives. • Contributed to the creation and execution of marketing plans aligned with business growth priorities. • Identified and supported partnership opportunities that reinforced brand visibility and strategic objectives.