Sabrina Niddam

Après 10 ans d'expérience professionnelle en agence, en start-up et chez l'annonceur, je propose mes services de consultante sur les missions suivantes : - business développement / growth marketing - accompagnement digital et marketing sur des lancements de campagnes / de marques - production de contenus digitaux (vidéos, photo) ou encadrement des équipes de production, en interne, ou via mon réseau de freelances. - conseil en communication digitale et social media, et plus précisément : --> stratégies social media --> influence marketing --> publicité mobile (uniquement sur les plateformes sociales, FB/IG/Snap/TikTok) - stratégie d'influence : recherche d'influenceurs en lien avec l'ADN de la marque, rédaction des contrats de partenariat et mise en place d'opérations d'influence - gestion de projets web : refonte de sites, mise à jour de blog, etc. Références : Agence Mazarine (Paris) pour le compte BOSS (COTY) Agence Touché (Paris & Los Angeles) pour le compte CLUB MED Agence La Fourmi (Paris) pour le compte LCL et DISNEY Agence Prisma Media (Paris) pour le compte D'AUCY Agence Hungry & Foolish (Paris) pour le compte PILEJE Agence Media Impulse Analytics (Paris) Au fait, Je parle français I speak English Hablo espanol Parlo italiano אני מדברת עברית أنا أتعلم العربية

The Source is your go-to partner for creative and high-performing mobile-first social media video Ads. Official creative partner of META, Tik Tok, Snapchat, Pinterest, Youtube and Teads. Leading the Fashion, Beauty, Luxury & Finance verticals.

⋅ Head of digital, reporting to the France CEO ⋅ Managing a team of 3 Account Executives and 1 Account Director ⋅ PR and digital launch of Schmidts Naturals in France (Unilever Group)

⋅ Digital communication and influence strategy. ⋅ Defining editorial strategies and creating digital contents (editorial, photos, and videos production). ⋅ Responsible for managing financial budgets and business development for each of my accounts. ⋅ Responsible for managing and training entry-level team members. Main accounts: Dom Pérignon (LVMH Group), Lancôme - Armani Beauty - Atelier Cologne (L'Oréal Group), DS Automobiles (PSA Group), Perrier International (Nestlé Group), Lancaster Beauty (COTY Group)

Weblib is a start-up that helps leading brands digitize their stores around the world. I was responsible for: - Key Account Management for clients in France, Germany, Belgium, Spain and the USA like Total, Banque Populaire, BNP PARIBAS, Elior, SSP, Relay (Lagardere Group), McDonald's, Peugeot, Dessange, Fragonnard, Marionnaud, UGC. - Consulting in digital retail and project management for the implementation of interactive solutions (tablets and wifi) in points of sale. Responsible for negotiation, budgeting and scheduling the projects. Responding to public and private call to tenders. - Business development, organic growth building, and creation of strategic partnerships with financial and IT companies for Weblib's international development. - Project management for the development of iOS applications and websites. Redacting the technical and functional specifications and the creative briefs. Being the coordinator between the client and the IT, the creative team and the iOS developers. - Marketing strategy: branding, pricing and market analysis. - Participating in start-up competitions and pitch development.

• Quantitative analysis: Composing Sell-In and Sell-Out updates, business reviews / weekly analysis of new products sales with recommendations, launching assessments. • Following-up the animations: results, stock control of POS advertising. • Communicating internally and externally with design agencies: writing monthly newsletters and creating press kits for our most important clients.

• Product development with our laboratory. In charge of consumer tests. • Marketing strategy: developing the 2012 marketing plan, in charge of animating the website, and following-up the packaging. • Business strategy: creating communication tools with a design agency. • Database analysis: sales evolution in volume and in value and recommendations.

• Developed a distribution network for the Bridor (French pastry brand of Groupe LeDuff) throughout the USA, participating in the new business development of the brand. • Organized and participated in weekly sales events in gourmet stores like Whole Foods and the Food Emporium in New York City. • Animated a stand at the New York Fancy Food Show (leading food show in the USA): presented the brand, collected potential client’s data and canvassed them later on.