Sabrine Lachheb

• Lead Labify Designs as a freelance creative director, helping clients communicate scientific research effectively. • Deliver projects in visual identity, web development, and digital content creation for researchers, doctors, and biologists. • Transform complex scientific data into clear, impactful, and accessible visuals. • Create innovative design solutions to boost visibility and understanding of scientific discoveries.

• Designed and built web pages in Adobe Experience Manager (AEM) to support international marketing campaigns. • Created digital assets, including email campaigns and promotional graphics, aligned with brand guidelines. • Collaborated with cross-functional and international teams to maintain visual consistency and enhance user engagement. • Delivered high-quality digital experiences across global platforms.

• Conducted user research and usability testing to validate prototypes and dashboards. • Designed and delivered 50+ assets in Figma, including graphics, icons, email campaigns, and pitch decks. • Created wireframes, prototypes, user journeys, and UX flows to enhance product experience. • Developed and maintained design systems and visual guidelines for consistent deliverables. • Communicated design concepts, research insights, and rationale to cross-functional teams. • Integrated accessibility and marketing insights into all stages of product and design decisions.

• Led the design of WebSurg V7, delivering a seamless, intuitive, and engaging user experience. • Managed the full design process to ensure user-friendly interfaces aligned with UX best practices. • Collaborated with teams in China and Taiwan to enhance IRCAD China and IRCAD Taiwan websites. • Led weekly video conferences with cross-border teams to track progress, share ideas, and resolve issues. • Worked with developers to implement designs effectively while maintaining a user-centric approach. • Ensured consistently smooth and intuitive experiences across websites and digital platforms. Projects & Deliverables: • WebSurg V7, IRCAD Taiwan & China websites, IRCAD Intranet, IRCAD TAXI • Graphic posters and design system

• Fostered close collaboration with clients to understand their specific needs and business objectives. • Delivered personalized creative solutions that aligned precisely with client requirements. • Built and nurtured long-term client relationships, resulting in high satisfaction and repeat business.

• Participated in a collaboration between Sony and Bell Canada, generating reports on user journeys and identifying key friction points. • Bridged communication between the two organizations, facilitating productive teamwork.

• Conducted client interviews and workshops to understand needs and preferences. • Created mood boards, sketches, and visual concepts to communicate design ideas. • Developed functional and aesthetically pleasing interior design solutions aligned with client vision. • Built strong client relationships through clear communication and transparent project management.