Safia Zoe

· UI design — from concept to interactive prototyping · User research — UX benchmarking, user interviews & usability testing · Visual identity — brand guidelines, art direction & graphic systems · Design systems — scalable UI Kits and component libraries · UX audits — identifying friction points & design opportunities · Inclusive & accessible design — WCAG standards, inclusive UX practices · Facilitation — design thinking workshops & co-creation sessions ☞ Clients : 1PACT, Cyber Impact Ventures, Kering, Bel Group, Peugeot

✦ Product Strategy & User adoption · Supported the digital transformation team in deploying a Manufacturing Execution System (MES), contributing across the full product lifecycle from user research to design and iteration. ✦ UX Research & Field Evaluation · Conducted a UX and accessibility audit of the internal tool Rambo. · Led user interviews and analyzed both qualitative and quantitative data to identify friction points and improve the integration of milk quality metrics (pH, acidity) into the cheese production process. ✦ UX/UI Design & Co-Design · Facilitated scoping and co-design workshops to map out current-state (AS IS) user journeys. · Developed Job Maps, user flows, and defined Jobs to be Done. · Designed user interfaces for internal tools and the MES intranet, including the creation of a design system, custom iconography, and internal communication assets. · Designed educational materials to improve understanding and adoption among operational users.

✧ UX Strategy · I conducted website audits for Balenciaga and Bottega Veneta, led collaborative workshops with product teams to optimize their product vision and design through UX/UI recommandations, KPI analysis, ideation sessions, sketching and defining solutions as well as developing a product roadmap. 
 ✧ UX/ UI design · Implementation of the design thinking process with a mobile first approach for the 4 brands (Balenciaga, Bottega Veneta, Alexander McQueen, and Yves Saint Laurent), journey mapping, user flows, UX research, wireframing, interface optimisation, Hi-Fi prototyping, design systems. ✧ E-commerce: · Omnichannel user experience design and specific recommendation for personalizing homepages, landing pages, category pages, and product pages.

· UX research & UX audit · UI design · Graphic design · I led and conducted design thinking workshops

· Analysis, audit, and recommendations for the integration of electric vehicles in the customer journey experience. · Creation of new product pages + UI design. · Collaboration with the UX team to develop user flows for B2B/B2C web + mobile interfaces. · Kept track of progress on project deliverables. · Contributed to requests for technical development (Agile). · CMS Peugeot contributions. · Catalog design layout for the new Peugeot 308.

· Write up of functional specifications for digital interfaces · Content development and UX design · Define product goals and ensure the development of features in collaboration with the design, product, and IT teams. · Contribute ideas and follow the progress of projects to improve the user experience and product · SEO contribution.

· Content Creation for fashion lookbooks, social média and e-commerce websites · Product, portrait, and event photography. · Photo Styling · Digital and film image processing · Photo retouching · Video editing