Saili Sankhe

BOON_ROOM • Spearheaded the launch of BOON_ROOM’s e-commerce site in 2021, specializing in Art and Design, initially developed with Centra (backend) and Strapi (CMS). • Led the full migration of the site to Artlogic in 2025, overseeing backend and frontend development to enhance scalability, UX, and performance. • Managed and integrated data for 150+ artists and designers and 5,000+ products, streamlining operations and catalogue management. • Developed and executed product and marketing strategies (SEO, retargeting, digital advertising) that significantly increased online sales. • Curated and managed brand content and online merchandising, driving customer engagement and improving conversion rates. Led SEO and CMS optimization, boosting search rankings and web traffic. • Directed social media content and email marketing, strengthening brand visibility and retention. BOON_PARIS • Managed the B2B digital wholesale platform for 30+ fashion brands during each Fashion Week showroom season. • Created and maintained brand catalogue pages, overseeing e-merchandising for the digital showroom to ensure an attractive and seamless presentation of collections. BOON_EDITIONS • Managed the BOON_EDITIONS website, overseeing design and content on Squarespace. • Created catalogues and pricing structures for all four BOON_EDITIONS collections, ensuring brand consistency and clear product presentation.

Digital Showroom Precious Room by Muriel Piaser X Le New Black (since July 2020) - Management and integration of our clients - jewellery designer's showroom/collections on Le new black. - Co-ordination with brands to ensure their optimal online presence on Le new black - Co-ordination with designers for collection materials - product SKU, product images, look books, line sheets, etc. to make sure their online showroom is complete and in line with their Brand image. Physical Event - Precious Room by Muriel Piaser #3 (22nd January 2020) - Managed the Precious Room #3 event alongside Muriel Piaser. - Co-ordination with Jewellery Designers/brands pre-event, during and post-event. - Assistance in buyer promotion Brand marketing and communication - Developing brand profiles, creation of brand portfolios, look books, line sheet for jewellery designers. - Management of our buyer database on Launchmetrics - Managing and retaining brand relationships. - Ensuring the Precious Room website is up to date. Business Development and Strategies - Prospection of potential clients and buyers - Research and trend analysis of the french and international fashion and accessories market.

Paris Fashion Week - 3 seasons

Assistant to the Creative Director. Responsible for the Showroom. Communication and PR. Management of stock. Preparation and management of orders.

Paris Fashion Week, showroom intern

Paris fashion week A/W 2018-2019