Saimum Sultana

Business Impact: • Designed a Brand Protection B2B SaaS platform using AI + human intelligence to prevent fraud and enhance detection accuracy. • Enhanced operational efficiency by 35% through the optimization of enforcement workflows for both analysts and clients. • Reduced design debt by 50% through design system updates. • Streamlined collaboration, cutting iteration and meeting time by 50%. Responsibilities: • Led UX/UI design (User Research, UI Design, Usability Testing). • Conducted qualitative & quantitative research for data-driven decisions. • Facilitated design workshops, handoffs, and retrospectives.

ZOLA Electric is a Silicon Valley startup democratizing energy access with solar + smart storage power solutions that deliver reliable 24/7 power, anywhere. My responsibilities are as follows : Enhanced user engagement and efficiency by designing a renewable-focused B2B SaaS performance monitoring tool for reseller distributors, defining target personas, user flows, and customer journey maps, and creating a Hi-Fi prototype with usability testing to improve the overall user experience.

• Designed online marketing posts and course structures, enhancing engagement. • Improved user experience, debugging issues and updating website responsiveness.

• Collaborated with Haarlem municipality to digitally transform social care services, enhancing accessibility and efficiency for all citizens. • Conducted user interviews, surveys, and competitive analysis, analyzing insights to inform design decisions. • Led remote divergent-convergent ideation sessions, and designed user flows, Lo-fi and Hi-fi prototypes, followed by face-to-face and remote usability testing with target users. Check out the prototype of the project here which I helped build https://digitalsocietyschool.org/project/transforming-social-care/

I have been a part of YourKoder for quite some time and have been working closely with the founder. YourKoder is a software consultancy startup focusing on delivering end to end solutions to its clients. One of the most interesting projects that I was involved in was called Quantofin (https://quantofin.com), an early-stage fintech startup. I was focused on understanding customer requirements, prototyping, and delivering a new look to make their brand attractive. Freelance Projects: Yourkoder Website Design Concept: https://bit.ly/3zVFQNZ Quantofin: https://quantofin.com an early-stage fin-tech start-up Developer website: https://sohailalam.in

I have worked in various types of projects like- Housing, Commercial, Industrial, Metro, Multiplex, etc. My primary focus has been on to plan and design Electrical and LV systems, Low Medium, and High voltage system, Emergency and uninterrupted power supply, Fire Detection System, etc.