Salma Aly
Head of Data Products
Salary / Daily rate
Valletta, Malta
Freelance, open to permanent contract
Can come onsite
Skills
Languages
About me
Intro
Head of Data Products with 15+ years of expertise in UX design and product management across ASEAN markets. Proven track record of increasing revenue by 30%, reducing storage costs through AI-driven recommendations, and delivering award-winning digital solutions. Specialized in data-driven product strategy, e-commerce optimization, and cross-functional team leadership.
Work experience
ZALORA Group
May 2021 - Present
5 years 6 months
Head of Data Products
Sep 2021 - Present
5 years 2 months
Senior Program Manager
Oct 2022 - Mar 2025
2 years 6 months
Remote, OR 97458, USA
Senior Data Product Manager - UX Lead
May 2021 - Mar 2025
3 years 11 months
Kuala Lumpur, Federal Territory of Kuala Lumpur, Malaysia
Produce Data Oriented platforms to maximize profitability. ■ Create products for buying assortment planning and management that centralize data and fully automate processes. ■ Reduce over-buying and minimize the storage cost and loss chances by using recommendations produced by AI learning algorithms built based on historical data analysis. ■ Produce a platform that automates and manages campaigns and follows the performance. ■ Predict Campaigns performance and increase NMV by driving the user's recommendations with analytical and prediction model that forecast the buying demands
Senior Product Manager
iPrice Group Sdn Bhd
Jan 2020 - Jan 2021
1 year 1 month
Kuala Lumpur, Federal Territory of Kuala Lumpur, Malaysia
Increase the engagement of products with comparable price pages in 7 countries. ■ Increase the engagement of users on the product pages By a total of 18%. ■ Provide better recommendations and structure that are customized to user orientation and behavior in each venture.
Product Manager Owner - UX
Accordium
Jan 2019 - Jan 2020
1 year 1 month
Hybrid
Transform the user experience and manage products at a leading enterprise video sales platform. ■ Create new videos in email–serving features, increasing revenue by 10% and user registrations by 18%. ■ Prepare a deep backlog, a roadmap, and detailed user stories. ■ Oversee products and initiatives that increase business agility by 30%.
UX Lead and Product Manager
iPay88
Jan 2018 - Jan 2019
1 year 1 month
Greater Kuala Lumpur · On-site
Managed products at a payment gateway providing online collection solutions to ASEAN as part of NTT Data Japan. ■ Generated new features for four products serving thousands of users, increasing revenue by 10%. ■ Raised online payments by 30% by revamping the Direct Pay mobile app. ■ Coordinated communication between +50 stakeholders across the organization.
Senior UX Designer
Juris Technologies
Jan 2017 - Jan 2018
1 year 1 month
Kuala Lumpur, Federal Territory of Kuala Lumpur, Malaysia
Led UX design efforts for a member of the Natsoft group of companies. ■ Architected two websites, two portals, and one mobile app for CGC, Maybank, JCL, and other companies. ■ Guided communication between clients, the UX team, the Tech team, and business development.
Research Assistant
University of Nottingham
Jan 2017 - Jan 2017
1 month
On-site
UX Lead and Head of Multimedia
Al Hokair Group
Jan 2012 - Jan 2016
4 years 1 month
Egypt - KSA · Hybrid
Provided award-winning digital products to the largest builder and operator of Saudi Arabia shopping malls. AlHokair Group - Arabian Centres Ltd. (ACCL), cont. ■ Contributed to products that won eight awards for the group. ■ Produced and managed 26 websites, one eCommerce website, 21 mobile apps, 18 interactive screens, two games, and one supply chain system serving +155 employees. ■ Coordinated editorial calendars and schedules for +$25K campaigns. ■ Managed eight local and remote staff, training four designers and hiring three team members.
Senior UX Designer & Multimedia Specialist
Scitecs
Jan 2011 - Jan 2012
1 year 1 month
Egypt · Hybrid
Contributed to digital products with the first and only HubSpot partner in Egypt. ■ Executed four products, completing them within budget and deadline. ■ Implemented filing and backup systems that saved 50% of staff time.
Senior Web Designer & Multimedia Specialist
WebArchitect
Jan 2008 - Jan 2011
3 years 1 month
Egypt · On-site
Drove product management at an information technology and services company. ■ Managed +15 products that delivered +30% of all product revenue for clients such as Unilever Mashreq, P&G, Lipton France and INSCA.
Graphics & Web Designer
City of Scientific Research and Technological Applications SRTA-City
Jan 2007 - Jan 2008
1 year 1 month
MuCSAT Mubarak City for Scince and Application Technology · On-site
Delivered successful several websites projects for various governmental organizations. Organize project plans with several team members to meet deadlines. Created artwork and processed publications for several governmental organizations. Formatted and color-corrected photographs for ads and web use.
Education
University of Nottingham
Master’s Degree
2016 - 2017
1 year 1 month
EAAC
Course
2014 - 2014
1 month
AMIDEast
Course
2014 - 2014
1 month
Information Technology Institute (ITI)
Diploma
2005 - 2006
1 year 1 month
Alexandria University
Bachelor's degree
2000 - 2005
5 years 1 month