Hassan R.

– Led the execution of carve-in / carve-out activities for the Consumer Healthcare (Opella) business, ensuring operational readiness and continuity across EU & LATAM – Coordinated cross-functional teams to align priorities, timelines, and dependencies across multiple regions – Worked with PMO networks and external consultants to monitor progress, manage risks, and support delivery

– Led digital and media execution across African markets, managing an annual investment of approximately €10M – Implemented digital and media strategies to transform access to healthcare professionals and consumers – Optimized channel mix and investment allocation, contributing to an ROI improvement of approximately 15% – Supported the rollout of agile ways of working across markets, working closely with local teams during adoption – Developed data visualization and reporting tools to support insight generation and performance tracking

– Defined and executed launch roadmaps for new and acquired products, contributing incremental business value of €25M – Led pre- and post-launch activities across multiple markets, coordinating marketing, supply, and commercial teams – Supported integration and repatriation of acquired portfolios, ensuring alignment with internal processes and timelines – Acted as a coordination point across functions to accelerate launch readiness and execution

– Transforming marketing operations from traditional pharmaceutical models toward FMCH-oriented ways of working – Implemented digital activation and omnichannel initiatives to improve brand reach and engagement – Managed digestive health portfolio and contributed to strong market positioning in the pain category

– Managed brand strategy and execution for healthcare products across direct-to-consumer and healthcare professional channels – Marketed loved brands including Listerine, Splenda, Regaine, and Visine – Coordinated agency partners and internal stakeholders to deliver consistent brand plans

– Drove demand generation through structured engagement with healthcare professionals – Built strong product knowledge and field execution capabilities in competitive market environments