Salomé Zuzia

- Launched a no-code marketplace connecting horse buyers and sellers - Led UX, prioritized features, drafted briefs, and coordinated vendors - Defined and implemented the digital roadmap and product strategy - Orchestrated the public launch (Equita Lyon 2024) - Designed and deployed the digital communication strategy - Created engaging content to boost brand awareness and grow the community - Ensured consistency of messaging and materials with partners - Results: 400+ users at launch, 50+ horses listed, platform delivered in 6 months

FONDATION PARTAGE & VIE | Digital & Communication Project Manager Led the selection of a nurse call system for 20+ healthcare facilities. Facilitated workshops, delivered strategic recommendations to the Executive Committee, and created internal communication materials to align teams and prepare for national deployment. PIERRE & VACANCES | Digital & Internal Communication Project Manager Managed an HR transformation plan (PSE): designed internal communication strategies, coordinated digital and training initiatives, and tracked KPIs. Results: 70% adoption of new processes within 3 months. OMNES EDUCATION | Digital Marketing & Communication Project Manager Optimized and automated marketing campaigns (Salesforce), supported sales teams, and analyzed performance. Results: 70% campaign automation, 40% less management time, 1,000+ qualified leads per quarter. ORANGE BANK | Product & Customer Journey Communication Project Manager Designed seamless customer journeys for Savings, Credit, and Insurance offers, provided UX recommendations, and developed marketing materials. Results: 15% reduction in drop-off on digital journeys. ORPEA | Digital Communication Project Manager (Mobile App) Led communication efforts for a mobile app for caregivers, defined user journeys, and coordinated stakeholders. Results: 70% adoption after launch.

- Conducting digital audits to identify visibility levers - Defining tailored communication strategies - Supporting the structuring of methodologies and the implementation of marketing actions - Creating and overseeing content to strengthen brand image and engage local audiences - Results: +50% web traffic, +30% social interactions, deployment of concrete action plans

LA POSTE | Product Owner – Master Bot Laposte.fr - Mapped multichannel customer journeys (web, phone, branches) - Conducted diagnostics and provided recommendations on conversational strategy - Led and implemented the Laposte.fr chatbot, from design to deployment - Created conversational content to enhance the chatbot experience - Results: €10M/year savings, +30% automation, significant reduction in customer contacts LA POSTE | Product Owner – Laposte.fr Online Help - Analyzed pain points across the front, middle, and back office chain - Developed a selfcare strategy and redesigned the omnichannel online help system - Revamped online help materials, reducing customer contacts by 30% Results: -30% customer contacts, +25% adoption of selfcare tools LA POSTE | Product Owner – Group CRM - Analyzed business needs and defined functional CRM evolution - Drafted functional specifications and formalized target processes - Led developments, coordinated testing, and oversaw deployments - Results: +15% team efficiency, +20% user satisfaction, on-time delivery, 50+ evolutions/year

- Analyzed 5+ Asian markets, identified 50+ key players and market needs - Defined value proposition and go-to-market strategy, established strategic partnerships - Launched and led operations: positioning, content creation, secured 10+ Asian prospects

- Led the launch: market analysis, business model, value proposition - Coordinated commercial efforts: key distributors, strategic partnerships - Executed marketing & digital actions: assets creation, multichannel plan, channel management - Results: successful launch, 500+ units sold, presence in 3 international markets