Salwa Michel Saad

Marketing Manager | Content Strategy

Salary / Daily rate

Dubai - United Arab Emirates

Permanent contract and freelance

Can come onsite

Skills

CMSFrontend DevelopmentCommunity Management

Languages

Arabic (Native)English (Native)French

About me

Intro

Marketing Manager with 12+ years driving digital engagement and sales growth across B2B and D2C sectors. Led teams that achieved 30% sales increases through strategic content and in-house marketing transitions. Specialized in multi-platform content strategy, SEO, and social media management with proven budget optimization expertise.

Links

Work experience

The Flairz LLCMarketing Services

Jun 2022 - Present

4 years 1 month

Dubai, United Arab Emirates

Manager and Head of Marketing

Jul 2022 - Present

4 years

Dubai, United Arab Emirates

Skills: Product Marketing · Data Visualization · Marketing Budget Management · Project Marketing · Social Media Strategy · Editorial · Content Editing · Audience Measurement · Content Development · Lead Generation · Leadership · Budget Management · Web Content Creation · Marketing Management · B2B Marketing · LinkedIn Marketing · D2C · Communication · Account Management

Management Director

Jul 2022 - Mar 2024

1 year 9 months

Dubai, United Arab Emirates

Skills: Analytics · Marketing Budget Management · Digital Applications · Web Content Writing · Tiktok Marketing · Optimization Techniques · Marketing Strategy Development · Marketing · Target Audience · Social Media Management

Web Designer

Jun 2022 - Mar 2024

1 year 10 months

Dubai, United Arab Emirates

Website Design, Content & Company Profile at The Flairz LLC, Dubai - theflairz.com

Marketing Manager | Head of Content, Editor

Nolte - Middle East, Asia & AfricaFurniture and Home Furnishings Manufacturing

Jan 2022 - Dec 2023

2 years

Dubai, United Arab Emirates · Hybrid

Headed Marketing and Content Departments • Led the transition from agency-based marketing to a fully in-house team, enhancing operational efficiency. • Developed and implemented comprehensive marketing strategies that increased digital engagement by 30%. • Trained and mentored team members, fostering a culture of continuous improvement and collaboration. • Contributed to a 30% rise in sales through targeted content and marketing initiatives at Nolte.

Mover SDGsEnvironmental Services

Apr 2015 - Dec 2023

8 years 9 months

Online · Hybrid

Content Writer

Apr 2019 - Dec 2023

4 years 9 months

Online · Hybrid

Skills: Creative Content Creation · Web Content Writing · SEO Copywriting · Editorial · Professional Writing · Web Content Creation · Digital Content · Blogging

Website Content Manager

Apr 2015 - Dec 2023

8 years 9 months

Online

Skills: Content Strategy · Marketing Campaign Management · Optimization Techniques · Social Media · Web Content Creation · Digital Marketing · Target Audience · Newsletters

Mixreading

Jan 2012 - Dec 2023

12 years

Website management, Content writing+ SEO

Apr 2016 - Dec 2023

7 years 9 months

Author Writing and Editing services

Author

Apr 2016 - Oct 2023

7 years 7 months

Online

Skills: Creative Content Creation · Analytics · Magazine Articles · Digital Media · Proofreading · Content Strategy · Story · Campaigns · Press Conferences · Creative Writing · Social Media Management · Paid Media Advertising · Blogging · Newsletters

Senior Writer

Jan 2012 - Oct 2017

5 years 10 months

Online · Hybrid

Excellent article writing, fictional writing, content writing.

Manager of Linguists & Translation Dept, Editor & Profiler

Ibrachy & Dermarkar Law FirmLaw Practice

Dec 2021 - Dec 2023

2 years 1 month

Egypt · On-site

Skills: Creative Content Creation · Arabic · Digital Media · Crisis Communications · Web Content Writing · Press Releases · Brand Strategy · Proofreading · Strategic Communications · Communication Training · Briefing · Email Marketing · Communications Strategy · Content Strategy · Content Creation · Editorial · Campaigns · Team Management · Social Media · Professional Writing · Press Conferences · Written Communication · Leadership · Analytical Skills · Internal and External Communications · Digital Content · Case Studies · LinkedIn Marketing · Blogging · Microsoft Excel · Communication

IELTS Tutor

Self-employedFreelance

Jan 2015 - Dec 2023

9 years

Skills: Proofreading · Editorial · Creative Writing · Communication

House of CounselingMental Health Care

Sep 2013 - Jan 2023

9 years 5 months

.

Guidance Counselor

Jun 2019 - Jan 2023

3 years 8 months

.

Skills: Healthcare · Microsoft Excel

Translator

Sep 2013 - May 2022

8 years 9 months

Egypt · Hybrid

Skills: Arabic · Translation

Digital Director

Pashion

Dec 2019 - Mar 2020

4 months

Digital director, content editor and website manager

Arabic to English Translator

Self employed

Mar 2008 - Aug 2016

8 years 6 months

Online

Traveling and a great love for the written word in all walks of life; be it book or internet research; led me to decide on a career in translation due to an inherent ability for Arabic- English translation. Formal as well as colloquial expressions and idioms are at the tips of my fingers, making it a skill as well as a talent.

Tutoring

IDP Education EgyptEducation

Sep 2000 - Jul 2009

8 years 11 months

Egypt


Education

BASIC Programming Applications course 1 and 2 AUC 1987-1988.

Department of Public Studies Certification

COBOL Programming Applications course 1 and 2 AUC

Department of Public Studies

Federal Government College, Maiduguri, Nigeria

G.C.E

COBOL Programming courses 1 and 2

Department of Public Studies Certificate

BASIC Programming 1 and 2 course AUC

Department of Public Studies Certificate

University of Maiduguri, Nigeria

Bachelor of Science - BSc

Portfolio

Mover-sdgs

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