Sam Sipasseuth

B2B/B2G SaaS scale-up | ARR growth $1M to $20M | Deployed in 70+ countries Design & AI Systems • Owned end-to-end design across 6 B2B SaaS products deployed in 70+ countries: discovery and problem framing through prototyping to production validation, embedded in cross-functional engineering and product teams • Designed AI-assisted user interfaces through multi-market iterative research (EU/Japan/US, 4 iterations over 6 months, co-design workshops): 3x adoption rate, +16 SUS (68 to 84), 50% task time reduction • Established interaction design patterns for AI-assisted workflows: human oversight mechanisms, confidence signaling, and transparent AI/human control handoffs validated through multi-market deployment • Scoped and designed data visualization dashboards, workflow management portals, and operational analytics tools for enterprise operators: co-design with domain experts, iterative prototyping, and complex B2B interface delivery in cross-functional teams • Designed and maintained a multi-product design system (120+ WCAG 2.2 AA components, Figma): standardized voice and tone, enabled rapid product bootstrapping, reduced new product launch time by 60% across 6 SaaS products Research & Impact • Led international user research program (400+ B2B participants, 3 regions, 8 weeks, 30+ interviews personally facilitated) using mixed methods: findings directly shaped product roadmap priorities and executive investment decisions • Drove user satisfaction from SUS 68 to 84 and 3x intent-to-use through continuous research-informed iterations, co-design workshops, and A/B testing across multiple product lines • Top 10 finalist at EdTech Cool Tool Awards 2022 (2,000+ entries): recognized for accessibility excellence and UX innovation Leadership • Partnered with engineering, product, and QA teams at a 1:20 designer-to-engineer ratio: systematic design documentation and component governance that maintained delivery velocity across 6 simultaneous SaaS products • Led 15-person cross-functional team as interim Product Owner during platform restructuring: integrated UX strategy with sprint delivery, maintaining design quality and pace through organizational transition • Influenced product roadmap by bridging user research to business priorities: synthesized user pain points into opportunity maps, secured sustained executive investment in research programs

Founding team of 9 engineers | Startup phase | Establishing UX and front-end foundations: • Pioneered UX practice within a 9-engineer founding team: established user research generating measurable ROI (SUS 81+ within 6 months) and secured CEO buy-in to build a dedicated design function • Designed, prototyped, and implemented front-end interfaces (HTML/CSS/JS, MVC frameworks) for complex online platforms with WCAG accessibility requirements • Collaborated directly with product and engineering teams to bridge design intent and implementation: early direct code contribution established the technical fluency defining my cross-functional approach