Sam MacDonald

Product Marketing Manager

Salaire / Taux journalier

Toulouse, France

Freelance

Peut venir sur site

Expertises

Product ManagementProduct MarketingMarketing Ops

Langues

Anglais (Maternelle)Français

À propos

Introduction

Product Marketing Manager with 4+ years driving product strategy and go-to-market execution. Successfully launched 15+ product releases, leading cross-functional teams and implementing data-driven approaches to boost adoption and retention. Ready to accelerate your product growth through strategic planning and stakeholder alignment.

Liens

Expérience de travail

Marketing Generalist

FreelanceFreelance

janv. 2025 - Présent

1 an 10 mois

À distance

Launched international campaigns for a French startup, resulting in 40% of branded search traffic coming from outside France and expanding visibility in new markets. Implemented foundational SEO for a Canadian client with no prior organic presence, resulting in first organic sessions with a 63% engagement rate.

Recollective

sept. 2019 - mars 2024

4 ans 7 mois

Product Manager

déc. 2023 - mars 2024

4 mois

- Collaborated with stakeholders to prioritize features and enhancements based on business goals - Implemented the go-to-market strategy for 15+ product releases, ensuring successful launches that aligned with business objectives. - Tracked adoption, retention, and user satisfaction metrics for product launches. - Communicated product vision and updates effectively to stakeholders, including executives, engineering teams, marketing teams, sales teams, and services teams - Trained and onboarded teams across the organization on new products, features, and tools - Developed and delivered training materials and documentation to ensure successful adoption and usage - Acted as a liaison between technical and non-technical teams to ensure alignment and understanding of product requirements - Facilitated communication and collaboration between engineering, design, and other departments to drive product development and delivery - Provided ongoing support and guidance to teams throughout the product lifecycle - Continuously gathered feedback and iterate on products based on user input and market changes

Associate Product Manager

oct. 2022 - déc. 2023

1 an 3 mois

- Implemented a process of continuous discovery, interviewed customers and internal team members on a weekly basis - Collected and synthesized product feedback and analytics to inform product team decisions - Collaborated daily with CPO, Product Manager, Designers and Developers to inform the product roadmap and drive product outcomes - Developed product marketing materials including blog posts and resource documentation for internal and external use - Trained internal team members on new product features

Senior Implementation Consultant

sept. 2020 - oct. 2022

2 ans 2 mois

Ottawa, ON, Canada

- Supported Directors through the creation, review and revamp of departmental policies - Led a cross-functional team of 9 Implementation Consultants and Customer Support Specialists - Knowledge Base and internal resource manager

Implementation Consultant

sept. 2019 - oct. 2020

1 an 2 mois

Ottawa, Canada Area

- Recollective product expert - Managed the implementation of research projects on Recollective for global clients - Reviewed research guides and provide expert advice on the most effective implementation strategies for research projects - Conducted pre-launch and mid-study reviews of client sites to ensure ongoing project success - Provide product training and support to clients during all phases of their research projects - Created content for Recollective's Certification Program, customer knowledge base, and Blog

City Of Hamilton

sept. 2015 - déc. 2018

3 ans 4 mois

Paramedic Staff Scheduler

févr. 2017 - déc. 2018

1 an 11 mois

- Provided administrative support to the Superintendents and Commanders, including preparing meeting agendas and taking minutes - Produced monthly schedules for part time staff using JBS Time Manager - Reviewed and approved requests for vacation and other time off - Participated in test group for a new scheduling software application - Balanced daily staffing priorities with other ongoing duties to meet the needs of a 24 hour emergency service

Recreation Assistant

févr. 2016 - août 2017

1 an 7 mois

- Acted as a liaison between program staff and management to contribute to effective program planning, implementation and delivery - Key Holder; maintained a secure facility and completed locking up procedures at City of Hamilton facilities

Receptionist

juin 2016 - mai 2017

1 an

Sir Allan MacNab Recreation Centre

- Proficient in CLASS software - Followed appropriate cash handling policies and procedures and completed POS transactions

Skilled Instructor

sept. 2015 - oct. 2016

1 an 2 mois

- Planned and lead instructional programming for youth at City of Hamilton recreation centres - Specialization in Gymnastics

Worksite Safety Compliance Centre

déc. 2015 - oct. 2017

1 an 11 mois

Classroom Booking Specialist

mai 2017 - oct. 2017

6 mois

- Coordinated all aspects of classroom training in 7 cities across Ontario, including liaising with partner training organizations to book instructors, booking of venues and refreshment services - Responded to customer inquiries regarding classroom training courses and acted as point of contact for all customer communication on day of course attendance - Maintained a calendar of events for all classroom training courses

Customer Service Specialist

déc. 2015 - mai 2017

1 an 6 mois

Dundas, MN, États-Unis

- Collaborated with Customer Service team members to track, solve, and follow up on product inquiries and outstanding issues - Effectively utilised written and oral communication skills to assist customers via telephone, e-mail, and live chat mediums

Welcome Week Planner

McMaster Social Sciences Society

janv. 2016 - janv. 2017

1 an 1 mois

- Planned and advertised all orientation events for the Faculty of Social Sciences - Recruited and trained 120 student volunteers to act as representatives for the faculty

Student Fundraising Representative

Ruffalo Noel Levitz

févr. 2015 - mars 2016

1 an 2 mois

- Contacted McMaster Alumni and other stakeholders via telephone to foster relationships and solicit charitable donations towards McMaster scholarships and bursaries - Maintained a pledge rate above 50% and an average pledge amount of $105.00, surpassing the goals set for the position and contributing to the results driven annual fund project

Spring Action Trampoline School

oct. 2009 - août 2015

5 ans 11 mois

Ottawa, Canada Area

Recreational Coach

oct. 2009 - août 2015

5 ans 11 mois

Ottawa, Canada Area

Competitive Team Coach - Interclub

sept. 2011 - juil. 2012

11 mois

- Coached athletes at the Interclub level of competitive trampoline

Retail Team Member

Party Mart

janv. 2013 - août 2014

1 an 8 mois

Orleans, Ontario, Canada

Performer

Spring Action Trampoline

mai 2010 - juil. 2013

3 ans 3 mois


Formation

Le Wagon

2024 - 2024

3 mois

Alliance française de Toulouse

2024 - 2024

5 mois

McMaster University

Honours Bachelor of Arts (B.A.)

2013 - 2017

5 ans

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