
Sam Satie Salman
UX Research Manager
Salary / Daily rate
11300 La Línea de la Concepción, Cádiz, Spain
Freelance, open to permanent contract
Can come onsite
Skills
Languages
About me
Intro
With over 20 years of experience in UX research, I have consistently driven meaningful business and user outcomes through strategic insights and user-centered methodologies. I bring a strong background in both B2B and B2C sectors, leveraging a full spectrum of quantitative and qualitative research methods. Main achievements include increasing conversion & revenue for brands like Park Asterix (+13%) and Disneyland Paris (+17%), dividing summative research time by 2, and reducing research costs. I improved betting station performance across 1000 Ladbrokes retail shops and addressed 80-90% of UX issues on hundreds of conversion flows. My expertise spans UX strategy, AI-powered research process implementation, and team leadership, where I have successfully managed, mentored, and trained UX research & design teams. I collaborate closely with product owners, marketing, BI, and customer support to align research with business goals, delivering impactful results such as increasing user satisfaction & app store ratings (4.5/5 for Ouigo-French Railways) and developing AI-powered research repositories and podcasts.
Work experience
User Experience Research Manager/ service design manager.
Socios.com
Oct 2022 - Oct 2025
3 years 1 month
Ballymacrown, Spain, Co. Cork, Ireland
The power and impact of a full research team with just 1 employee + AI. identified and solved critical usability issues, improved conversion and optimised users experiences on dozens of projects. Identifying and helping solve Crypto Sports fans problems and create opportunities adding utility and allowing them to gain amazing rewards. Through engaging, meaningful and profitable experiences. Building knowledge, reducing risk, increasing ux maturity and tracking satisfaction. building and tracking high profit user churn risk list and help define the vision and prioritize the roadmap.
Entain
Nov 2019 - Oct 2022
3 years
Gibraltar GX11 1AA, Gibraltar
UX research manager
Jan 2021 - Oct 2022
1 year 10 months
Gibraltar GX11 1AA, Gibraltar
User Experience Researcher
Nov 2019 - Jan 2021
1 year 3 months
Gibraltar GX11 1AA, Gibraltar
Qualitative and quantitative ux research for multiple GVC brands for UK, US and germany. Remote formative and summative research. Conversion rate optimization. AB testing sections optimized: mobile conversion funnels, landing pages, onboarding, CMS, promotions, Gambling control, navigation.
Lead / Senior UX Designer & Researcher
Freelance (Honda, Renault, Tourism(Theme park,undisclosed), Banking BNP, Axa, photobox, val d'isere)
Feb 2016 - Oct 2019
3 years 9 months
Paris Area, France
2019 undisclosed . Ux design and conversion rate optimisation for a global entertainment brand. - already significantly increased conversion on bookings. Just a start. 2018 Bnp CIB -Lead a team of 4 ux designers, 1 UI. -Implementing UX research, design and test methodology in an agile context. -reducing biais in assessment of ux quality 2018 Renault digital: -Implementing UX methodology for 2 strategic projects for Renault and Nissan. -UX research, UX design, Prototyping, Usability testing, - implementing design Sprint methodology. 2017 Axa: HR Tool. Ux research, process analysis, Persona, usability tests in-lab & design. 2016 Photobox FR, UK : mobile & desktop : Optimising key products user journeys. 2016 Val d'isère: Mobile App : UX research, Observation, user interviews, user journey mapping
Lead user experience specialist
Compagnie des Alpes
Apr 2014 - Oct 2015
1 year 7 months
Paris Area, France
Ux strategy, CRO, heuristic Evaluation, user research, Usability testing, IA, A/b testing. - Implementation of UCD methods. - UX strategy and guidelines. Mobile and desktop. - Assisting in backlog prioritization through Kano methode. - Expert evaluation of task flows and performance. - Conversion funnel optimization and persuasion techniques. - Producing low and high fidelity prototypes and agile usability testing. Providing rapide feedback to the agile production teams. - Hands on experience in A\B testing. - Validating methodology and ensuring quality of UX deliverables produced by external agencies. - User acceptance tests (UAT)
Senior Functional Consultant
OrangeFreelance
Dec 2013 - May 2014
6 months
Paris Area, France
As part of the NewShop team, I'm working on functional design and specifications of the "Client Mobile" Project.
Senior UX consultant for mobile applications
Voyages-sncf.com
Feb 2013 - Oct 2013
9 months
Paris Area, France
- Business analysis and Information system design - In charge of designing new versions of Voyage SNCF’s mobile booking application (Ios, Android) - CRO, Express booking funnel - Seamless integration of SNCF’s new low cost product “Ouigo” - Conducting usability testing and contextual research on optimizing “Calendrier des Prix” on tablets
Head of Project Management Office
BLOGSPIRIT
Apr 2012 - Oct 2012
7 months
Paris Area, France
- Head of Project Management Dept. - Managing a team of 4 project manager. - Overseeing Projects for High level brands (La poste, Voyages SNCF, Simply Market) - Product owner of Talk V2 (social networking solution in cloud mode) - Business project management support (AMOA)
Senior project manager- UX Designer
ma-residence.fr
Jul 2011 - Mar 2012
9 months
Paris Area, France
- Management of B2C projects - Business project management support (AMOA) - Functional Design and Information architecture. Highly optimized user oriented interfaces, conceiving use case scenarios, Wire-frames.
Senior project manager - UX designer
Nextedia
Apr 2010 - Dec 2010
9 months
Paris Area, France
- Management of large scale B2B / B2C projects for TotalGaz, Total Lubrifiants and Golden Tulip/Louvre Hotels - Business project management support (AMOA) - Functional Design and Information architecture.Highly optimized user oriented interfaces, conceiving user case scenarios, Wire-frames. Also a Study on Touch interfaces (Iphone, Ipad) - experimentation on Data Products and Data Visualization.
Senior Project Manager - UX designer
Freelance, self-employed
Jan 2009 - Jul 2009
7 months
Paris Area, France
Managed and designed B2C and B2B projects for Universal Studios DVD NL-FR, Cercle Mederic, Beko via KAHILOA Solutions et Communication (agency) ************ Recommendation letter from Cercle Mederic (french) De : "[email protected]" <[email protected]> À : "[email protected]" <[email protected]> Envoyé : lundi 1 juin 2009 à 17:21:46 UTC+2 Objet : Evaluation Cher Monsieur, J'ai le plaisir de vous confirmer mon appréciation sur votre rôle auprès du Cercle Médéric: Ayant eu l’occasion de travailler avec M. Satie-Salman, dans le cadre d’un contrat passé entre le Cercle Médéric et la société Kahiloa, je n’ai eu qu’à me louer de ses services. Il était chargé d’ajouter sur le site internet du Cercle un module de géolocalisation de pharmacies partenaires d’une opération promotionnelle à l’aide du logiciel Mappy. Il s’est acquitté de ce travail à mon entière satisfaction. Rapide dans la compréhension et l’analyse du besoin, clair dans l’expression des tâches à accomplir, rigoureux dans l’établissement des devis, il s’est également montré attentif à prodiguer le conseil le mieux adapté aux circonstances et réactif en cas de difficultés. Je ne puis donc, à la lumière de cette expérience positive, que recommander M. Satie-Salman et attester de ses compétences informatiques et de ses qualités professionnelles . Françoise Nuttin - Nayberg Directrice du Cercle Médéric 01 53 17 40 92 www.malakoffmederic.com
Education
CNAM
Information Systems
2003 - 2003
1 year
Licenses & certifications
Giving Your Elevator Pitch
Issued: May 2021