Sam Satie Salman

UX Research Manager

Salary / Daily rate

11300 La Línea de la Concepción, Cádiz, Spain

Freelance, open to permanent contract

Can come onsite

Skills

User ResearchCROAIUX Product DesignA/B TestingE-commerce WebsitesData VisualizationProject OwnerGoogle AnalyticsFigmaQualtricsHotjarProduct Management

Languages

EnglishFrench

About me

Intro

With over 20 years of experience in UX research, I have consistently driven meaningful business and user outcomes through strategic insights and user-centered methodologies. I bring a strong background in both B2B and B2C sectors, leveraging a full spectrum of quantitative and qualitative research methods. Main achievements include increasing conversion & revenue for brands like Park Asterix (+13%) and Disneyland Paris (+17%), dividing summative research time by 2, and reducing research costs. I improved betting station performance across 1000 Ladbrokes retail shops and addressed 80-90% of UX issues on hundreds of conversion flows. My expertise spans UX strategy, AI-powered research process implementation, and team leadership, where I have successfully managed, mentored, and trained UX research & design teams. I collaborate closely with product owners, marketing, BI, and customer support to align research with business goals, delivering impactful results such as increasing user satisfaction & app store ratings (4.5/5 for Ouigo-French Railways) and developing AI-powered research repositories and podcasts.

Links

Work experience

User Experience Research Manager/ service design manager.

Socios.com

Oct 2022 - Oct 2025

3 years 1 month

Ballymacrown, Spain, Co. Cork, Ireland

The power and impact of a full research team with just 1 employee + AI. identified and solved critical usability issues, improved conversion and optimised users experiences on dozens of projects. Identifying and helping solve Crypto Sports fans problems and create opportunities adding utility and allowing them to gain amazing rewards. Through engaging, meaningful and profitable experiences. Building knowledge, reducing risk, increasing ux maturity and tracking satisfaction. building and tracking high profit user churn risk list and help define the vision and prioritize the roadmap.

Entain

Nov 2019 - Oct 2022

3 years

Gibraltar GX11 1AA, Gibraltar

UX research manager

Jan 2021 - Oct 2022

1 year 10 months

Gibraltar GX11 1AA, Gibraltar

User Experience Researcher

Nov 2019 - Jan 2021

1 year 3 months

Gibraltar GX11 1AA, Gibraltar

Qualitative and quantitative ux research for multiple GVC brands for UK, US and germany. Remote formative and summative research. Conversion rate optimization. AB testing sections optimized: mobile conversion funnels, landing pages, onboarding, CMS, promotions, Gambling control, navigation.

Lead / Senior UX Designer & Researcher

Freelance (Honda, Renault, Tourism(Theme park,undisclosed), Banking BNP, Axa, photobox, val d'isere)

Feb 2016 - Oct 2019

3 years 9 months

Paris Area, France

2019 undisclosed . Ux design and conversion rate optimisation for a global entertainment brand. - already significantly increased conversion on bookings. Just a start. 2018 Bnp CIB -Lead a team of 4 ux designers, 1 UI. -Implementing UX research, design and test methodology in an agile context. -reducing biais in assessment of ux quality 2018 Renault digital: -Implementing UX methodology for 2 strategic projects for Renault and Nissan. -UX research, UX design, Prototyping, Usability testing, - implementing design Sprint methodology. 2017 Axa: HR Tool. Ux research, process analysis, Persona, usability tests in-lab & design. 2016 Photobox FR, UK : mobile & desktop : Optimising key products user journeys. 2016 Val d'isère: Mobile App : UX research, Observation, user interviews, user journey mapping

Lead user experience specialist

Compagnie des Alpes

Apr 2014 - Oct 2015

1 year 7 months

Paris Area, France

Ux strategy, CRO, heuristic Evaluation, user research, Usability testing, IA, A/b testing. - Implementation of UCD methods. - UX strategy and guidelines. Mobile and desktop. - Assisting in backlog prioritization through Kano methode. - Expert evaluation of task flows and performance. - Conversion funnel optimization and persuasion techniques. - Producing low and high fidelity prototypes and agile usability testing. Providing rapide feedback to the agile production teams. - Hands on experience in A\​B testing. - Validating methodology and ensuring quality of UX deliverables produced by external agencies. - User acceptance tests (UAT)

Senior Functional Consultant

OrangeFreelance

Dec 2013 - May 2014

6 months

Paris Area, France

As part of the NewShop team, I'm working on functional design and specifications of the "Client Mobile" Project.

Senior UX consultant for mobile applications

Voyages-sncf.com

Feb 2013 - Oct 2013

9 months

Paris Area, France

- Business analysis and Information system design - In charge of designing new versions of Voyage SNCF’s mobile booking application (Ios, Android) - CRO, Express booking funnel - Seamless integration of SNCF’s new low cost product “Ouigo” - Conducting usability testing and contextual research on optimizing “Calendrier des Prix” on tablets

Head of Project Management Office

BLOGSPIRIT

Apr 2012 - Oct 2012

7 months

Paris Area, France

- Head of Project Management Dept. - Managing a team of 4 project manager. - Overseeing Projects for High level brands (La poste, Voyages SNCF, Simply Market) - Product owner of Talk V2 (social networking solution in cloud mode) - Business project management support (AMOA)

Senior project manager- UX Designer

ma-residence.fr

Jul 2011 - Mar 2012

9 months

Paris Area, France

- Management of B2C projects - Business project management support (AMOA) - Functional Design and Information architecture. Highly optimized user oriented interfaces, conceiving use case scenarios, Wire-frames.

Senior project manager - UX designer

Nextedia

Apr 2010 - Dec 2010

9 months

Paris Area, France

- Management of large scale B2B / B2C projects for TotalGaz, Total Lubrifiants and Golden Tulip/Louvre Hotels - Business project management support (AMOA) - Functional Design and Information architecture.Highly optimized user oriented interfaces, conceiving user case scenarios, Wire-frames. Also a Study on Touch interfaces (Iphone, Ipad) - experimentation on Data Products and Data Visualization.

Senior Project Manager - UX designer

Freelance, self-employed

Jan 2009 - Jul 2009

7 months

Paris Area, France

Managed and designed B2C and B2B projects for Universal Studios DVD NL-FR, Cercle Mederic, Beko via KAHILOA Solutions et Communication (agency) ************ Recommendation letter from Cercle Mederic (french) De : "[email protected]" <[email protected]> À : "[email protected]" <[email protected]> Envoyé : lundi 1 juin 2009 à 17:21:46 UTC+2 Objet : Evaluation Cher Monsieur, J'ai le plaisir de vous confirmer mon appréciation sur votre rôle auprès du Cercle Médéric: Ayant eu l’occasion de travailler avec M. Satie-Salman, dans le cadre d’un contrat passé entre le Cercle Médéric et la société Kahiloa, je n’ai eu qu’à me louer de ses services. Il était chargé d’ajouter sur le site internet du Cercle un module de géolocalisation de pharmacies partenaires d’une opération promotionnelle à l’aide du logiciel Mappy. Il s’est acquitté de ce travail à mon entière satisfaction. Rapide dans la compréhension et l’analyse du besoin, clair dans l’expression des tâches à accomplir, rigoureux dans l’établissement des devis, il s’est également montré attentif à prodiguer le conseil le mieux adapté aux circonstances et réactif en cas de difficultés. Je ne puis donc, à la lumière de cette expérience positive, que recommander M. Satie-Salman et attester de ses compétences informatiques et de ses qualités professionnelles . Françoise Nuttin - Nayberg Directrice du Cercle Médéric 01 53 17 40 92 www.malakoffmederic.com


Education

CNAM

Information Systems

2003 - 2003

1 year


Licenses & certifications

Giving Your Elevator Pitch

Issued: May 2021

Certified by LinkedIn

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