Samir ROUBA

Salesforce Marketing Cloud (in coordination with Greenpeace France): – Data management and development of emails, user journeys, and petitions. – Superuser for Luxembourg: adaptation, testing of new features, and training of teams. Website Development (in coordination with Greenpeace International): – Responsible for web development and the new architecture for P4 (based on WordPress). – Management of site functionalities, maintenance, and bug resolution. – Structuring of pages, petitions, and integration of tools like MKTC. Web Design: – Creation of visual content for the website, including pop-ups and landing pages. Related Tools: – Use of Optimonk, Hotjar, and other associated platforms. Analytics & Reporting: – Management of tagging and tracking tools like GA, GTM, and Bitly. – Data analysis and reporting on web traffic, surveys, and performance.

Job in full remote from Paris, Madrid and Berlin. OpenClassrooms is an online platform offering top quality, education-to-employment programs and career coaching services for students worldwide. – Manage Email & CRM Communications from Creation to Integration in collaboration with all relevant stakeholders (marketing, sales, product etc.) – Define new processes & deploy new initiatives (A/B test protocol, new tools features etc.) – In charge of creating users Segmentations depending on the campaign needs & specifications along with segments for general utilization (User Cartography, Activity Mapping etc...)

I was in apprenticeship at Airbus as Marketing Manager into the Airbus Flight Hour Services team. – Strategic Marketing : - B2B Analysis of the MRO about the Maintenance Market – Salesforce Database Update for the Maintenance Services Marketing Team – Business Intelligence – Internal web portal administration : +10,000 users – Training of employees: Change Management

I had the opportunity to be a Marketing and Digital Consultant and also a Community Manager at the Radium Mobile Entertainment video game studio in Chengdu, Sichuan Province, China. – Complete renovation of the company's website – Creation of Radium Mobile Entertainment's LinkedIn page – Digital community management on Facebook – Implementation of digital marketing strategies – Writing articles on social networks – Writing marketing reports – Customer service – Customer service trainer for trainees

Missions carried out : – Customer support – Provide technical support for the Apple Store (appointments, customer referrals) – Propose the most appropriate assistance solution – Diagnostics and troubleshooting at Genius Bar – Receipts – Help customers become familiar with their products by giving them advice on how to use.