samira bahrampoor

Senior UX Design Lead | Growth-Driven Strategy

Salaire / Taux journalier

Grenoble, France

Freelance, ouvert au CDI

Expertises

Design ThinkingDesign webFigmaUser ResearchPower BIKnowledge ManagementStratégie ProduitTest & QAData VizualizationMonday.comLead GenerationDirection artistiqueDesign SystemWebflowFramerScrumConfluenceJiraGoogle AnalyticsStratégie & ConsultingNotionA/B testingAsanaOptimiselyPhotographieUI Product DesignCustomer SuccessERPMicrosoft Dynamics 365Identité Visuelle

Langues

AnglaisFrançaisPersan

À propos

Introduction

Growth-driven UX strategist with 7+ years transforming B2B SaaS experiences. Delivered 2x improvement in task success and doubled user engagement at Sage through data-driven design. Specializing in end-to-end UX strategy, performance marketing optimization, and AI-enhanced product development for scalable business growth.

Liens

Expérience de travail

Fractional UX Design Lead, Product Builder & Mentor

Designira SpaceFreelance

sept. 2024 - Présent

2 ans 2 mois

69340 Francheville, France

At Designira Space, I help businesses turn complex ideas into intuitive, high-impact digital experiences. 🔹 Design and deliver scalable UX solutions that align with business goals and user needs 🔹 Build digital products from idea to launch, using a growth-driven, iterative approach 🔹 Consult on product strategy, user experience, and digital transformation across industries 🔹 Act as a fractional UX lead, embedding into teams to guide design, foster collaboration, and drive outcomes 🔹 Mentor junior designers to grow their skills, confidence, and strategic thinking 🔹 Support rebranding initiatives to reposition products and improve market clarity 🔹 Leverage data & insights to optimize UX, increase conversion, retention, and product success

Sage

juil. 2022 - mai 2025

2 ans 11 mois

UX strategist in Performance Marketing team

oct. 2024 - mai 2025

8 mois

- Operated as a UX strategist within a fast-paced performance marketing team, focusing on agility and efficiency - Contributed to a more agile and innovation-focused team culture by promoting simple, user-first design solutions - Collaborated with stakeholders to clarify value propositions and strengthen brand positioning through UX - Supported marketing goals through need-first, customer-centric design and click-through rate optimisation - Contributed to a more product-led marketing strategy by aligning UX with user intent and business messaging

UX/UI designer in Medium Businesses & Accounting products Team

juil. 2022 - oct. 2024

2 ans 4 mois

Paris, France

- Led end-to-end UX design for several high-impact projects: from research and strategy to prototyping, testing, and developer handoff - Drove significant increases in user sessions and key actions (e.g., demo/price requests, Buy/Try) through user-centered redesigns of core Medium Business & Accounting product pages - Achieved over 2× improvement in task success by streamlining user flows for the E-invoicing feature in Sage products in France - Delivered substantial gains in task completion and traffic through targeted UX enhancements across regional ERP products - Boosted user engagement and task success through localised UX improvements for key markets in Southern Europe - Collaborated cross-functionally with product, marketing, and engineering teams to align UX strategy with business goals across 13 products and 50+ pages

Design Lead

Zion Quest

nov. 2021 - juil. 2022

9 mois

New York, État de New York, États-Unis

Led end-to-end UX concept development using the NABC model (Needs, Approach, Benefits, Competitors), transforming abstract stakeholder ideas into a validated, user-centered solution: -Applied the NABC framework (Needs, Approach, Benefits, Competitors) to craft a strategic UX pitch that successfully aligned user value with business opportunity, helping attract investor interest -Drove the full UX process (from opportunity framing to design execution), aligning user value with business viability - Took ownership of UX discovery and strategy, guiding stakeholders toward a clear, actionable solution vision

Principal UX/UI designer

Allelica, IncFreelance

oct. 2021 - janv. 2022

4 mois

Rome, Ville métropolitaine de Rome Capitale, Italie

To help users experience a simple and smooth journey to achieve their wellness goals, easier and faster - Collaborating with stakeholders to clarify user pain points in the existing journey - Simplify the complexity of the business process before digitizing - Leading workflow testing prior to prototyping to ensure the smooth journey - Designing the digitized end-to-end experience, from HomePage to checkout - User testing to ensure the Process is user-centered

UX Designer

ID SPARKFreelance

mars 2021 - oct. 2021

8 mois

Business Transformation Acceleration via user-centered design

UX/UI Designer

SheDevopsFreelance

oct. 2020 - oct. 2021

1 an 1 mois

Barcelone, Espagne

To support women diagnosed with ADHD by providing an intuitive and empowering application (Olivia), designed to help them manage daily tasks, track their menstrual cycle, and increase awareness and understanding of ADHD. - Conducted user interviews and used the 5 Whys method to identify challenges around mood & menstruation tracking for better productivity - Designed user flows and IA to enable flexible task planning & rescheduling - Developed a cohesive branding & design system for accessibility & emotional support - Developed wireframes and prototypes, integrating a forum feature for users to share experiences and foster a sense of community -Conducted usability testing to refine the design based on user feedback - Collaborated with developers to ensure smooth implementation of all features including mood tracking, flexible task management, and community support

UX Researcher

UX Rescue

mai 2021 - juil. 2021

3 mois

Implementing the UX research methodologies to find the problems of startup founders in investment attraction.

LIG - Laboratoire d'Informatique de Grenoble

mars 2020 - oct. 2020

8 mois

Grenoble, France

Accessibility & Usability Analyst of GUI of an adaptation system (Fuzzy4u)

mars 2020 - oct. 2020

8 mois

Grenoble, France

Analysis of the graphical user interface elements in terms of usability, users' emotion and mental load according to their age, gender, level of attention and experience.

Human-Robot Interaction Ergonomics

mars 2020 - oct. 2020

8 mois

Grenoble, France

User emotions Recognition and Analysis to adapt the Cobot's behaviors during collaboration in assembly line

UX specialist for Design and Deploy "HSE" module of Cloud ERP solution

FANAP

juil. 2017 - oct. 2018

1 an 4 mois

Fahraj, Province de Kerman, Iran

Help industries to simplify and digitize their process through ERP systems. Define Business Objectives User Flow analysis Problem Statement User Interview Data Analysis Simply Optimized Flow Define and Define the finalized Flow to develop

Ergonomist in Health, Safety, Environments department

Fajr Petrochemical company (FKPC)

juin 2015 - oct. 2016

1 an 5 mois

Fahraj, Province de Kerman, Iran

Departement of health, safety and environment


Formation

The clinical UX academy

2022 - Présent

4 ans 7 mois

Université Côte d'Azur

Master 2 (M2)

2019 - 2020

2 ans

Université Bourgogne Europe

Diplôme Universitaire de la langue

2018 - 2019

2 ans

Tabriz University of Medical Sciences

Master's degree

2010 - 2013

3 ans 2 mois

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