Samira H

• Delivered sustainable growth strategies blending brand storytelling, performance marketing, and ethical communication. • Increased client revenue by +40% through a tailored mix of lifecycle marketing, paid media, and CRM optimization • Led brand repositioning and go-to-market strategy for FC by Eric Cantona, Smartbox Ventures, and Vanrycke • Boosted customer retention by 35% via CRO, personalized UX flows, and loyalty-driven content

I founded OWM to explore a more intentional approach to fashion — creating timeless essentials in limited volumes, crafted with high-quality, ethically sourced materials sharing 50% of our profits with emerging artists and boycotting social media. From concept to launch, I led every aspect of the brand, including creative direction, product development, sourcing, and go-to-market strategy. • Built the brand’s identity around quality, longevity, and purpose • Managed production with responsible partners and limited-run collections • Designed the full customer experience — from visual storytelling to e-commerce and packaging • Led marketing, content, and community engagement

I led the international launch and integration of over 30 acquired consumer brands, building marketing strategies from the ground up and managing a team of 40+ to drive growth across performance, content, and brand. Led global go-to-market strategies for a portfolio of 30+ acquired consumer brands Built and executed full-funnel marketing plans across performance, content, and CRM for multi-category DTC brands Hired, structured, and managed a team of 40+ marketers across brand, media, and creative functions