Samuel Athlan

Marketing & ecommerce team-player

Salary / Daily rate

92300 Levallois-Perret, France

Freelance, open to permanent contract

Can come onsite

Skills

Product MarketingSEOMarketing StrategyHTMLCSSTableauProduct ManagementSketchEvent ManagementWebsitesAccountingCoaching

Languages

EnglishFrenchItalian

About me

Intro

Account executive and marketing team-player with 15+ years of experience, helping businesses grow through SEO, UX and e-commerce. Expert mentor at prestigious institutions like HEC Paris Incubator, having guided 50+ B2B and 100+ B2C clients since 2019. 600k€ B2B earned alone and 100k€ B2C e-commerce earned alone. Offering strategic vision and practical solutions to optimize your digital presence and business growth.

Links

Work experience

Product marketing - SEO - Orga advisor

Samuel.teamFreelance

Jul 2019 - Present

7 years 4 months

Paris, France

Product-SEO-Orga for companies : Medadom, Curecall, BforBank, Goshaba, 50inTech, Jolimoi, etc. Also working for small businesses (websites, SEO, content) : midwifes, lawyers, organizations (French Tech Grand Paris, etc) Teacher : EFAP, Label Ecole, Escalator Mentor & coach : Wilco, IncubateurHEC, Escalator

Expert UX, Marketing strategy & Product management

Incubateur HEC Paris

Mar 2022 - Present

4 years 8 months

Helped companies to reflect upon strategy, UX, Product management, Marketing. Expert focused as well on Korean startups - Participated in Jury admissions for Incubateur + Korean startups program - Multiple OH to help companies on their strategy (UX, Product, Marketing) - Team retreat in Greece for a company

Strategy coach

L'Escalator

Dec 2021 - Present

4 years 11 months

Paris, France

Help entrepreneurs with their strategies Help them out on Product (UX/UI, vision) & Marketing (SEO, positioning, branding)

Speaker Product Culture

Join MaestroFreelance

Oct 2020 - Present

6 years 1 month

#NoCode Marketing Partner

Slituo (Outils)

Aug 2020 - Present

6 years 3 months

Expert UX, Marketing strategy & Product management

WILCO

Aug 2019 - Present

7 years 3 months

Advise startups and companies upon User Experience, user journey and Product management.

Life coach (for solopreneurs, conscious minds, parents & caregiver)

Samuel.coachFreelance

Aug 2019 - Present

7 years 3 months

Paris et périphérie

Papa

La Petite Famille Athlan

Apr 2016 - Present

10 years 7 months

Papa de deux grenouilles. Curiosité Autonomie Amour Exploration Co-fondateur avec mes 2 filles du podcast Septune (on répond à leurs questions) On apprend ensemble le savoir-être, le savoir-vivre, le savoir-chercher 🤩

HealthTech Entrepreneur, caregiver & co-founder

Notre Tribu Santé

Jul 2022 - Jul 2023

1 year 1 month

Paris, France

💌 Updated health companion within your tribe #caregivers 🐘. Shearable privately and respectfully of your health data 👩‍⚕️ To get the info you need at the right time ☺️ • Station F • 300 beta users • Google and Apple following us https://notretribusante.carrd.co/

Business pitch | No-code speaker

EFAP - École des nouveaux métiers de la communicationFreelance

Dec 2020 - Oct 2022

1 year 11 months

2 courses : - Business pitch - No-code

Mentor Product Manager / Product Owner / Digital project manager

OpenClassroomsFreelance

Aug 2019 - Jun 2022

2 years 11 months

Remote

Weekly mentoring on 3 courses for 50 students per 6/36 months : - Product manager - Product owner - Digital Project Manager

CPO 🎯

Renovation Man

Oct 2018 - Jul 2019

10 months

Paris Area, France

- Draft and communicate the roadmap (prioritization, benchmark, mission) - Participate to the company strategy - Lead the Product-Tech team - Full-Stack PM (gather clients needs, setup reflexion meetings, draw quick solutions, Feedback with devs, write User Stories, Follow dev process and Testing)

Senior Product Manager 🧩

StarOfService

Apr 2017 - Oct 2018

1 year 7 months

Région de Paris, France

Full-Stack Product Manager : Research, Design, Specs, dev follow-up, tests, evolution - Dealing with 40k UV/day | 10k paid users | BtoC & BtoB - Acquisition with UX improvements (+30%) & activation with UX improvements (+70%) - Managed 2 squads of 4 devs. - SEO : managed technical & UX/UI - Setup beta users base for feedbacks - Analytics & Data (monitoring, analysis, investigations, learning) - Setup 20+ AB tests - Sent 20+ analysis surveys - Marketing : Holidays customization + Emailing - Developed a tool in HTML/CSS/JS - Managed translation for features in 30+ languages

Speaker

PriceCon

Jul 2017 - Jul 2017

1 month

53 Bonn, Germany

Pricing personalization : Uniqueness is helping closing sales DCO can be made out of Pricing page to adapt price thanks to Data Science Bundleize or Itemize your products (it depends on the context your customers are : do they look for you (item) or do they browse to be told what to do (bundle)). Own vs Usage : Products are now going to be more and more services Irrationality of Pricing : Adding a useless alternative can drive sales toward the item we want (Dan Ariely experiment) Extra => Transparency on Price is working (it’s making your company human)

Adikteev

Apr 2015 - May 2017

2 years 2 months

Paris Area, France

Product Manager 🧩

Mar 2016 - May 2017

1 year 3 months

Paris Area, France

- Launched 3 formats (Functional specs & conception scheme with developers + Data-driven testing decisions + Q/A) - Data monitoring (Tableau, Logmatic) - Product maintenance and enhancements - Elaborated strategy (Benchmark, Business insights, Creativity) - Trainings (oral+ handbook) Stats : - M-Suit skin format ranked first on desktop CTR and 2nd on turnover (500+ sales campaigns, gathered 30% turnover after a year), - M-Suit Video skin format later copied by competition with our exclusive video wings (cf link attached) Agile/Scrum spirit Working on Sketch / Invision

Head Of Communications 🎙

Jan 2016 - May 2017

1 year 5 months

Paris Area, France

- Created the department and set up a Media planning - Ensured internal communication : created and broadcast 50+ internal newsletter, setup 1 onboarding guide, 100+ website updates, created 1 video mashup. - Promoted the company externally : 12 PR released, 3 articles on business press obtained, frequent posts on SN (+48% followers on FB/TW/LKD) - Relationship with 20+ industry journalists

Yield Manager 📊

Apr 2015 - Mar 2016

1 year

Paris Area, France

Publishing Team : - Coordinated 3-people team, set up process (FR/EN) - Sales and Premium business development (brang and follow-up the most profitable publishers & 100+ meetings with top brands as Le Monde, HuffPost, Condé Nast, Les Echos, Le Parisien) - Yield management for margin optimization (impacted on 50% margin) - Trained UK team (induction & follow-up) Communication Team : - Created the department and set up a Media planning - Ensured internal communication : created and broadcast 50+ internal newsletter, setup 1 onboarding guide, 100+ website updates, created 1 video mashup. - Promoted the company externally : 12 PR released, 3 articles on business press obtained, frequent posts on SN (+48% followers on FB/TW/LKD) Managing events : - Organizing events (Dmexco, Viva Technology, Brand Content , etc...) - Team building (Corporate parties, sport events (football, basketball, FIFA tournament), etc...)

CEO 🛶

SOS Ragnagna

May 2014 - May 2015

1 year 1 month

Paris Area, France

SOS Ragnagna : Tampons and pads delivered to your door in an hour. - Product management - Business strategy & Project management - Marketing & Communication - Accounting - Ops : delivery

Product Owner 🔨

Le Wattman

Oct 2012 - May 2014

1 year 8 months

Paris Area, France

Managed 30+ projects - Product owner role. - 15+ Websites (ecommerce, corporate, events,...) - 10+ Apps (iOS, Android, Web app, Facebook) - 5+ Engineering solution (back-offices, payment, etc...) Led UX ideas, projects planning, customers management, content management & happiness of employees.

Founder

SPEEDWICH

Feb 2013 - Jul 2013

6 months

Lean product way before UberEats/Deliveroo, aimed at resolving the hungry at night. Turnover 10€ first night 100€ second night 1000€ third night

Product Manager 🔨

Mauna Kea Technologies

Feb 2012 - Oct 2012

9 months

Paris Area, France

- Competition analysis, Competitive monitoring - Creation of 30+ tools (Presentations, posters, cheat sheets, checklists, salespersons' tools) - Meetings and thinkings

Product Marketing Manager 🗽

Grinnell Designs

Aug 2010 - Mar 2011

8 months

New York, NY, USA

- Led the creation of a new activity (B to C) & digital evangelisation. - Set up a website with a developer - Created marketing tools - Led Content management & Social Media strategy .


Education

IPAG Business School

📜 Master II in Entrepreneurship and International Business

2008 - 2013

5 years 2 months

University of Hertfordshire

📜 Erasmus semester

2011 - 2011

2 months

La Martinière

📜 Scientific Baccalaureate

2004 - 2007

3 years 2 months


Licenses & certifications

Marketing Hub

Issued: Mar 2023

Certified by HubSpot

Les bases de la Communication NonViolente "Pour les coachs et la relation d’accompagnement"

Issued: Dec 2021

Certified by Concertience

📜 Lion by TheFamily - Growth Hacker

Issued: Jan 2017

Certified by Join Lion

📜 Masterclass Marketing Digital

Issued: Nov 2016

Certified by LiveMentor

📜 MasterClass Développement Web

Issued: Sep 2016

Certified by LiveMentor

📜 TOEIC Certification

Issued: Jan 2012

Certified by TOEIC® Program

📜 AFPS - Attestation de Formation aux Premiers Secours

Issued: Dec 2006

Certified by Fédération nationale des sapeurs-pompiers de France

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