
Samuel Athlan
Marketing & ecommerce team-player
Salary / Daily rate
92300 Levallois-Perret, France
Freelance, open to permanent contract
Can come onsite
Skills
Languages
About me
Intro
Account executive and marketing team-player with 15+ years of experience, helping businesses grow through SEO, UX and e-commerce. Expert mentor at prestigious institutions like HEC Paris Incubator, having guided 50+ B2B and 100+ B2C clients since 2019. 600k€ B2B earned alone and 100k€ B2C e-commerce earned alone. Offering strategic vision and practical solutions to optimize your digital presence and business growth.
Work experience
Product marketing - SEO - Orga advisor
Samuel.teamFreelance
Jul 2019 - Present
7 years 4 months
Paris, France
Product-SEO-Orga for companies : Medadom, Curecall, BforBank, Goshaba, 50inTech, Jolimoi, etc. Also working for small businesses (websites, SEO, content) : midwifes, lawyers, organizations (French Tech Grand Paris, etc) Teacher : EFAP, Label Ecole, Escalator Mentor & coach : Wilco, IncubateurHEC, Escalator
Expert UX, Marketing strategy & Product management
Incubateur HEC Paris
Mar 2022 - Present
4 years 8 months
Helped companies to reflect upon strategy, UX, Product management, Marketing. Expert focused as well on Korean startups - Participated in Jury admissions for Incubateur + Korean startups program - Multiple OH to help companies on their strategy (UX, Product, Marketing) - Team retreat in Greece for a company
Strategy coach
L'Escalator
Dec 2021 - Present
4 years 11 months
Paris, France
Help entrepreneurs with their strategies Help them out on Product (UX/UI, vision) & Marketing (SEO, positioning, branding)
Speaker Product Culture
Join MaestroFreelance
Oct 2020 - Present
6 years 1 month
#NoCode Marketing Partner
Slituo (Outils)
Aug 2020 - Present
6 years 3 months
Expert UX, Marketing strategy & Product management
WILCO
Aug 2019 - Present
7 years 3 months
Advise startups and companies upon User Experience, user journey and Product management.
Life coach (for solopreneurs, conscious minds, parents & caregiver)
Samuel.coachFreelance
Aug 2019 - Present
7 years 3 months
Paris et périphérie
Papa
La Petite Famille Athlan
Apr 2016 - Present
10 years 7 months
Papa de deux grenouilles. Curiosité Autonomie Amour Exploration Co-fondateur avec mes 2 filles du podcast Septune (on répond à leurs questions) On apprend ensemble le savoir-être, le savoir-vivre, le savoir-chercher 🤩
HealthTech Entrepreneur, caregiver & co-founder
Notre Tribu Santé
Jul 2022 - Jul 2023
1 year 1 month
Paris, France
💌 Updated health companion within your tribe #caregivers 🐘. Shearable privately and respectfully of your health data 👩⚕️ To get the info you need at the right time ☺️ • Station F • 300 beta users • Google and Apple following us https://notretribusante.carrd.co/
Business pitch | No-code speaker
EFAP - École des nouveaux métiers de la communicationFreelance
Dec 2020 - Oct 2022
1 year 11 months
2 courses : - Business pitch - No-code
Mentor Product Manager / Product Owner / Digital project manager
OpenClassroomsFreelance
Aug 2019 - Jun 2022
2 years 11 months
Remote
Weekly mentoring on 3 courses for 50 students per 6/36 months : - Product manager - Product owner - Digital Project Manager
CPO 🎯
Renovation Man
Oct 2018 - Jul 2019
10 months
Paris Area, France
- Draft and communicate the roadmap (prioritization, benchmark, mission) - Participate to the company strategy - Lead the Product-Tech team - Full-Stack PM (gather clients needs, setup reflexion meetings, draw quick solutions, Feedback with devs, write User Stories, Follow dev process and Testing)
Senior Product Manager 🧩
StarOfService
Apr 2017 - Oct 2018
1 year 7 months
Région de Paris, France
Full-Stack Product Manager : Research, Design, Specs, dev follow-up, tests, evolution - Dealing with 40k UV/day | 10k paid users | BtoC & BtoB - Acquisition with UX improvements (+30%) & activation with UX improvements (+70%) - Managed 2 squads of 4 devs. - SEO : managed technical & UX/UI - Setup beta users base for feedbacks - Analytics & Data (monitoring, analysis, investigations, learning) - Setup 20+ AB tests - Sent 20+ analysis surveys - Marketing : Holidays customization + Emailing - Developed a tool in HTML/CSS/JS - Managed translation for features in 30+ languages
Speaker
PriceCon
Jul 2017 - Jul 2017
1 month
53 Bonn, Germany
Pricing personalization : Uniqueness is helping closing sales DCO can be made out of Pricing page to adapt price thanks to Data Science Bundleize or Itemize your products (it depends on the context your customers are : do they look for you (item) or do they browse to be told what to do (bundle)). Own vs Usage : Products are now going to be more and more services Irrationality of Pricing : Adding a useless alternative can drive sales toward the item we want (Dan Ariely experiment) Extra => Transparency on Price is working (it’s making your company human)
Adikteev
Apr 2015 - May 2017
2 years 2 months
Paris Area, France
Product Manager 🧩
Mar 2016 - May 2017
1 year 3 months
Paris Area, France
- Launched 3 formats (Functional specs & conception scheme with developers + Data-driven testing decisions + Q/A) - Data monitoring (Tableau, Logmatic) - Product maintenance and enhancements - Elaborated strategy (Benchmark, Business insights, Creativity) - Trainings (oral+ handbook) Stats : - M-Suit skin format ranked first on desktop CTR and 2nd on turnover (500+ sales campaigns, gathered 30% turnover after a year), - M-Suit Video skin format later copied by competition with our exclusive video wings (cf link attached) Agile/Scrum spirit Working on Sketch / Invision
Head Of Communications 🎙
Jan 2016 - May 2017
1 year 5 months
Paris Area, France
- Created the department and set up a Media planning - Ensured internal communication : created and broadcast 50+ internal newsletter, setup 1 onboarding guide, 100+ website updates, created 1 video mashup. - Promoted the company externally : 12 PR released, 3 articles on business press obtained, frequent posts on SN (+48% followers on FB/TW/LKD) - Relationship with 20+ industry journalists
Yield Manager 📊
Apr 2015 - Mar 2016
1 year
Paris Area, France
Publishing Team : - Coordinated 3-people team, set up process (FR/EN) - Sales and Premium business development (brang and follow-up the most profitable publishers & 100+ meetings with top brands as Le Monde, HuffPost, Condé Nast, Les Echos, Le Parisien) - Yield management for margin optimization (impacted on 50% margin) - Trained UK team (induction & follow-up) Communication Team : - Created the department and set up a Media planning - Ensured internal communication : created and broadcast 50+ internal newsletter, setup 1 onboarding guide, 100+ website updates, created 1 video mashup. - Promoted the company externally : 12 PR released, 3 articles on business press obtained, frequent posts on SN (+48% followers on FB/TW/LKD) Managing events : - Organizing events (Dmexco, Viva Technology, Brand Content , etc...) - Team building (Corporate parties, sport events (football, basketball, FIFA tournament), etc...)
CEO 🛶
SOS Ragnagna
May 2014 - May 2015
1 year 1 month
Paris Area, France
SOS Ragnagna : Tampons and pads delivered to your door in an hour. - Product management - Business strategy & Project management - Marketing & Communication - Accounting - Ops : delivery
Product Owner 🔨
Le Wattman
Oct 2012 - May 2014
1 year 8 months
Paris Area, France
Managed 30+ projects - Product owner role. - 15+ Websites (ecommerce, corporate, events,...) - 10+ Apps (iOS, Android, Web app, Facebook) - 5+ Engineering solution (back-offices, payment, etc...) Led UX ideas, projects planning, customers management, content management & happiness of employees.
Founder
SPEEDWICH
Feb 2013 - Jul 2013
6 months
Lean product way before UberEats/Deliveroo, aimed at resolving the hungry at night. Turnover 10€ first night 100€ second night 1000€ third night
Product Manager 🔨
Mauna Kea Technologies
Feb 2012 - Oct 2012
9 months
Paris Area, France
- Competition analysis, Competitive monitoring - Creation of 30+ tools (Presentations, posters, cheat sheets, checklists, salespersons' tools) - Meetings and thinkings
Product Marketing Manager 🗽
Grinnell Designs
Aug 2010 - Mar 2011
8 months
New York, NY, USA
- Led the creation of a new activity (B to C) & digital evangelisation. - Set up a website with a developer - Created marketing tools - Led Content management & Social Media strategy .
Education
IPAG Business School
📜 Master II in Entrepreneurship and International Business
2008 - 2013
5 years 2 months
University of Hertfordshire
📜 Erasmus semester
2011 - 2011
2 months
La Martinière
📜 Scientific Baccalaureate
2004 - 2007
3 years 2 months
Licenses & certifications
Marketing Hub
Issued: Mar 2023
Les bases de la Communication NonViolente "Pour les coachs et la relation d’accompagnement"
Issued: Dec 2021
📜 Lion by TheFamily - Growth Hacker
Issued: Jan 2017
📜 Masterclass Marketing Digital
Issued: Nov 2016
📜 MasterClass Développement Web
Issued: Sep 2016
📜 TOEIC Certification
Issued: Jan 2012
📜 AFPS - Attestation de Formation aux Premiers Secours
Issued: Dec 2006