Samuel Gassiat

Feed Manager E-Retail specialises in the development of off-site brands and retailers. As a marketplace specialist, Feed Manager helps you develop your sales in the marketplace environment from A to Z: logistics, content strategy, activation of free and paid levers.... - Management of the E-Retail team - Operational and strategic support for our multi-market / multi-marketplace clients. (Amazon, LaRedoute, Cdiscount, ManoMano, Bol.com, Zalando etc... ) - Marketplace's onboarding and launching - Working from product catalogue to marketing activation via advertising campaigns - Strategic and operational audit (Market Analysis, Competitors Analysis, Content Analysis...) In the way to growth the business in marketplace's environment - Amazon Ads, Seller Central & Vendor Central multi-country expert - Multi-platform expert specific to each marketplace - Optimisation of content in accordance with the marketplace expectation - Training and support to improve knowledge of our client and internal teams - Research and development of new products : monitoring & benchmarking on new opportunities of the market - Development of new products & processes existing

Feed Manager helps E-commerce companies with their paid advertising strategies and marketplaces. A high-quality Product Catalog (or Product Feed) is the key to succeeding in online advertising. With more than 10 years of expertise in feed management, Feed Manager works optimally in order to find the right consumers looking for the merchant’s offer. - Team Management of 5. - Operational and strategic support of multi-market / multi-webmarketing leverage's customer accounts: ---> Acquisition / loyalty (ex: Google Shopping - Facebook DPA) ---> Marketplace (ex: Amazon, Cdiscount, ManoMano) ---> Drive to store (ex: Google LIA, Google Mybusiness) ---> Trade marketing (ex: Google Manufacturer, Sponsored Ads, Co-financing Ads) - Audit, implementation and monitoring - Training and support for upgrade skills. - Research and development of new products: monitoring, benchmarking & thinking on new market opportunities. - Development of new products / existing processes.

- Co-gestion d'une équipe de 5 Account Managers et Assistants Trafic Managers - Audit des comptes de la team. Conseil et suivi des mises en place. - Veille, benchmarking, réflexion sur les nouvelles opportunités du marché

Customer Account Monitoring : - Daily optimization of customer account - Feed management - Resolve technical problems with partners - Highlighting and management of commercial operations - Carrying out audits - Matching and mapping of products catalog - Launch on webmarketing and campaign management levers Activity reporting : - Reporting - KPI analysis - Optimization and recommendation

Spacefoot SAS, by his medias owner Footeo.com, Spacefoot.com and Clubeo.com, is the leader in sport media in France: Spacefoot is managing a social network of 25 000 club's website in France. Spacefoot is owner of 6 e-business website B2C: foot- store, handball-store, direct-volley, goal-foot, basket-center and sportisgood. My missions : E-biz Markeplaces - Marketplace development - Follow and analyz products, offers, and pricing flows - Put in place reporting of key indicators - Negotiation creation of marketing activation - Optimization of products and offers integration - Optimization and valorization of our seller profiles - Manage customer service (French, English and Spanish) Webmarketing - Implementation and animation of BDD customers and sales lead - Creation and activation of targeting strategy, segmentation, scoring - KPI's analysis and CRM and PRM campaigns - Market and sells analysis - International development - Benchmarking

Spacefoot SAS, by his medias owner Footeo.com, Spacefoot.com and Clubeo.com, is the leader in sport media in France: Spacefoot is managing a social network of 25 000 club's website in France. Spacefoot is owner of 6 e-business website B2C: foot- store, handball-store, direct-volley, goal-foot, basket-center and sportisgood. My missions : - Budgetary deferral, affluence, and good integration of stock flows - Management of CRM strategy - Product catalog management (product sheet improvements, product integration, rule and stock management ...) - Management of product pricing - Implementation of the omnichannel strategy: emailing, sms, web and mobile push notification (clusters, automations, etc.) - Datas analysis - Leader on marketing contains (brief to design, graphic creations) - External partnerships with influencers, proprietary - partner website and other brands - Social media and community management : Facebook - Instagram - Snapchat