Samuel Lamour

J'ai accompagné plus d'une centaines d'entreprises sur différentes industries (Super Malter pendant plusieurs années) : *Banque Assurance : Crédit Mutuel Crédit Agricole CIC HSBC La Mutuelle Générale Chubb La MAE *Education / Formation : Diplomeo Swim Stars Essec BS *Medias / Divertissement : Canal + Bauer Media France Air & Cosmos Paris La Défense Arena l'Opinion Hotmixradio Agefi *Ecommerce : Printemps Citadium Irreversible-Bijoux Pimpant Madura Getadok Ecailleparis Nespresso Terramoka Nin-Nin L'Autre Thé Stand Privé Districlos Vitalthéa BioEnergies Simone Pérèle Moria Surgical *Immobilier LifeProperties Icade Immobilier *Hôtellerie 9Hotel Collection Terrasse Hotel Bucci Hotel Mews *Marketplace Lingui Family *LeadGen Odecia Axido MyEuropeVisa SeniorTransition Centre Thetys Objectif Capital Caroom *SaaS Figures Jump Skello Inpulse Api video Platform Upsun Blackfire *Construction Saint-Gobain *Energies EDF *Services B2C Jestocke *Services B2B XLG *Constructeurs Indian Motorcycle Renault Peugeot Citroên DS *Processeurs de paiements Payplug *Associations & ONG WWF Alima Aide et Actions Médecins du Monde Interbev II-Outils & Services proposés : ✅ Configuration d'outils analytics (Google Analytics UA, GA4, Mixpanel, Matomo, AT Internet) ✅ Création et gestion, optimisation des campagnes publicitaires Ads (SEA): Google Ads / Facebook Ads / Instagram Ads / Amazon Ads / Pinterest Ads ✅ Mise en conformité RGPD de tous les CMPs + Google Consent Mode V2 : Onetrust, Didomi, Axeptio, CookieBot etc... ✅ Audit de vos objectifs commerciaux et des KPIs à suivre. ✅ Création de votre plan de taggage avec couche de donnée (dataLayer). ✅ Tracking avec Google Tag Manager Server side ou via Tag Commander ✅ Création de tableaux de bord Looker Studio pour piloter votre activité. ✅ Analyse et optimisation de votre parcours : taux de conversion, friction, A/B testing.

Conseils en stratégies : -Ads -Analytics -Tracking -Ecommerce

- Effectively delivered timely, insightful and actionable analyses, as well as performing custom analysis and ad-hoc queries as needed, including data queries on Big Query utilizing SQL. - Used the Google API (python) to edit GA & GTM account settings, developing a detailed tagging plan and tracking relevant variables using Google Tag Manager & Analytic, Data Layer, JavaScript, and Regex. - Implemented Data Studio Dashboard & Tableau to improve customer segmentation and profiling to allocate resources. - Provided advice, support and training to partners, customers, and employees in more than forty countries, utilizing strong communication skills to explain the results of analysis in a straightforward, actionable manner. - Leveraged internal and external resources to gather relevant industry benchmarks for digital metrics.

- Provided strategic analysis and recommendations on programmatic developments, tracking and analyzing data for high-value advertiser accounts, including global brands such as HSBC, IBM, Nestlé, La Mutuelle Générale, and Alcatel. - Purchased RTB advertising space (+1M€ per year) and oversaw monitoring & reporting, optimization and programming of dissemination campaigns, making actionable recommendations based on detailed analysis and managed the implementation of prospecting, retargeting and AB testing strategies. - Managed multiple campaigns, utilizing internet tracking tools and technologies to create and implement trafficking campaigns on DoubleClickManager, test and verify banner specifications, and set tags with the Google Tag Manager. - Recommended changes in development, maintenance, and system standards to senior management and key stakeholders. - Effectively managed multiple priorities, and performs under pressure in a fast-paced, rapidly changing environment. - Skilled in project organization and management, problem resolution and data documentation. - Advanced communicator with all levels of personnel, clients, technical team, and executive managers.

- Oversaw production tracking of all communication media for APEX client, providing strategic Planning, quantity requests, sketching, railway, printing boards, price and support studies, and special operation routing for printing that covered openings and anniversaries. - Managed Excel routing and interface between the various departments of the agency, including desktop publishing, manufacturing, and creation, working collaboratively with cross-functional teams to deliver projects on time and budget.

- Managed design and production of a commercial film dedicated to export, which was translated into two languages, overseeing writing, production, and post-production including PremierPro editing, After Effects, Photoshop animation, and soundtrack composition with Ableton. - Collaborated with decision makers at all levels, developing project specifications and presenting regular updates on the development of the application. - Created a requirement study on the application and analysis of the effects in Excel, setting up an effective monitoring system and utilizing web/data scraping to gather data related to the study. - Analyzed and synthesized data from a satisfaction survey, price list, and technical documentation, as well as conducting follow-up on the extranet application development project. - Communicated with clients and worked as a consultant team member with client internal teams, including marketing, sales, and management to help build solutions that matched current and future needs of the company and drove channel revenue.

- Conducted telephone prospecting to develop the client portfolio of subscribers to The Telegram, building revenue by 18%. - Developed a commercial approach to the prospecting field, setting appointments and building relationships with likely subscribers, following through on all leads and delivering top service to finalize sales.

- Successfully developed company’s main website using MySQL/PHP/HTML5 database technologies to build a back/front office, coding a dynamic navigation interface in AJAX, and managing a full redesign of the existing website in CSS3/HTML5 on Dreamweaver and Photoshop. - Administered and optimized website, implementing CMS, Google Analytics, and high-value SEO to build market penetration. - Collected and analyzed customer data from website database to create a detailed understanding of target market and build appropriate solutions.