Sanaa KAIDI

• Led an international cross-functional team of 15 (product managers, UX designers, developers, QA) to enhance Catalina’s advertising platforms, achieving a 30% increase in productivity of media planners team and 20% increase in revenues • Championed the development of a CRM dashboard, elevating sales productivity by 10% • Expertly navigated market analyses and stakeholder management across Europe, aligning product strategies with corporate objectives. • Implemented agile methodologies and prioritization frameworks that reduced delivery cycle time by 25% Discovery & product strategy : • Conducted market research, data analysis and user interviews to identify and validate needs in France and Italy Stakeholder management & governance : • Defined processes for collecting and prioritizing needs to align with corporate strategy and allocated resources • Established clear communication channels with various stakeholders, keeping them informed about product progress, decisions, and changes • Managed expectations by aligning them with product goals and capabilities, involving negotiation and conflict resolution among stakeholders Roadmap planning and prioritization of features: • Prepared and led annually and quarterly prioritization sessions with stakeholders and communicated the annual and quarterly roadmap to all involved parties (sales, media planners, client support, developers, QA) Budget and resource allocation: • Defined annual budget and managed resources for optimal utilization (+3 M€/year) Delivery management: • Provided strategic direction, identified risks, and implemented mitigation strategies • Communicated progress on different functionalities and analyzed product performance post-launch for future iterations.

- Led full-cycle program delivery from product R&D to go-to-market, digital commerce deployment (Shopify), and scaling operations. - Built and managed partnerships (labs, manufacturers, distributors) and executed a data-driven digital marketing strategy - Achieved 10,000+ D2C sales and secured 50+ retail points in Europe.

- Built from scratch an end-to-end digital platform: user research, design, development (Odoo ERP backend), operational setup, and launch. - Coordinated cross-functional teams in different regions (France, Morocco, India) and established strategic partners (incl. MOF chefs) to design and deliver a differentiated experience.

- Structured/Orchestrated more than 10 digital transformation projects in different sectors (budget ranging from 2M to 50M) in CAC40 companies and Public Sector. - Led a process re-design assignment for an insurance company, leading to improving productivity by 15%. - Participated in Business Development activities (proposals writing), generating more than 1M of sales. - Supervised teams of consultants and business analysts.