Sandra Camacho

I partner with mission-driven organizations and solopreneurs to build learning, community, and culture initiatives that advance shared values and systems change. I'll help you: - Center the voices of the people you serve in your organizations and communities - Carefully cultivate trust, joy, and care in your spaces and initiatives while rooting out harm and inequity - Build up people's capabilities and agency with engaging materials, memorable interactions, and evidence-based learning strategies I've supported learning, culture, and community work at NGOs, non-profits, social enterprises, and impact-driven corporate teams at Google, Meta, Adobe, Lululemon, Libraries Without Borders, Open Briefing, Macmillan Education, and beyond.

From inspiring talks to facilitated dialogues and practical workshops, I help teams build values-led design skills, tap into creativity, co-design with communities, and navigate tough conversations.

Led and steered curriculum design, content development, instructional design and stakeholder management for blended training programs on marketing measurement for a global salesforce of 6K Googlers.

Reinvented and piloted Google's global onboarding program for design thinking facilitators in partnership with Hasso-Plattner Institute of Design (d.school) in Germany. Successfully onboarded 50+ design thinking facilitators across the EMEA region via personalized coaching and facilitation of onboarding trainings.

Enabled cross-functional teams to embrace innovation practices, cultivate their creativity and build innovative solutions through the design and facilitation of 40+ bespoke design thinking workshops. Audiences included Google internal teams, Fortune 500 companies, medium-sized business, non-profit organizations and trade associations.

Oversaw product commercialization, go-to-market strategy, and sales enablement for Google Analytics and Google Ads measurement features in Europe, Middle East, and Africa. Influenced product roadmap through regular feedback collection from sales teams and advertisers across the EMEA region, exchanged with product teams. Guided Google's biggest clients on digital measurement strategy through strategic advisory, thought leadership, and hands-on training. Developed employee enablement initiatives for sales teams to better serve their customers on digital measurement challenges.

Advised healthcare organizations on strategies for driving growth and efficiency in cross-channel online advertising initiatives through data-driven problem-solving, compelling data visualizations, storytelling, opportunity identification, and industry insights.