Sandra Domeij

Initiated and led Telia's Design Community while also instrumental in bringing all the stakeholders together, from all markets, for the Global Design System. Going from a concept to an active team with wide collaborations. → Secured executive sponsorship for a Global Design System by advocating at all levels and translating complex design concepts into strategic business value with clear ROI metrics → Strategically developed and grew a global design community of 100+ designers across multiple countries, creating community-building activities and rituals that fostered cohesion and alignment with corporate objectives → Established Design Operations with local design leaders, creating governance frameworks and collaborative methodologies for sustainable cross-border collaboration and resource optimization → Designed and facilitated stakeholder alignment workshops across technical, business, and design functions, gaining buy-in from C-suite and senior stakeholders by understanding their unique motivations and concerns → Led strategic improvements in UX maturity through knowledge-sharing sessions and workshops that enhanced organizational learning and improved collaboration across markets → Successfully navigated organizational politics, in-house complexity, and competing priorities while ensuring all deliverables balanced viability, desirability, and feasibility → Conducted cross-border workshops demonstrating effective approaches to global standardisation while respecting local needs and cultural differences → Facilitated collaborative roadmap creation and participatory budget planning sessions that aligned diverse stakeholder priorities with resource allocation strategies

Initiated and led the design for the Swedish Design System initiative, including activities ranging from audit and in-depth analysis of usage, patterns and needs to workshops, evangelising and presenting to stakeholders. Another large project included uprooting all known concepts for the whole ecommerce site, gathering understanding across the business with both user, technical and stakeholder complexity across the board. → Led strategic user research initiatives using design thinking methodologies to identify business-critical user needs, creating approaches applicable to both customer and employee experience programs → Translated complex technical requirements into simple, human-centered design solutions aligned with corporate strategy, demonstrating a valuable skill for simplifying processes across the organization → Orchestrated collaboration across departments to ensure alignment between user needs, business goals, and technical feasibility through facilitated cross-departmental workshops → Developed and presented compelling business cases to senior stakeholders, securing resources and executive support for key initiatives → Designed and implemented comprehensive change management strategies and participatory activities to ensure successful adoption of new systems and processes → Aligned diverse stakeholder needs through collaborative approaches that bridged technical, business, and human requirements using design thinking methodologies → Created and delivered persuasive presentations that transformed complex concepts into strategic recommendations, helping secure buy-in for transformational initiatives

UX Designer for the Telia Design System in Sweden as well as working with the customer experience throughout several large initiatives. Includes activities / methods such as: Conceptual sketching Insights gathering Wire-framing + hypothesis Benchmarking + ideation Design thinking / the 5 why’s Double diamond User Story Mapping User research / deep interviews Review UI + push for design arguments Presentations + demos

Graphic design for the ELLE family of brands - from magazine design and online material to graphics for the commercial department including banners, campaigns and presentations. Creation of templates for sales pitches, presentations and event material after the ELLE merger ensuring brand identity. Ordering and quality proofing of images and liaison with Paris office.

Redesign as well as responsible for the production - everything from production management, quality check of material and design to contact with internal and external stakeholders. Contact with printers in order to plan for different formats as well as sending the final product to print. The production was a result of cross-functional co-operation between the commercial department, freelancers and material from all Aller media titles with me in the middle.