Sandra BEAUMONT PETRICEVIC

Sectors : Retail, E-Commerce, New Technologies, Travel Tech I design and execute end-to-end marketing and communications strategies across B2B and B2C environments. I combine brand, content, growth, and AI-driven operations to drive performance, scalability, and business impact in complex, high-volume ecosystems. • Lead the full marketing lifecycle, from strategy to execution, optimization, and team leadership, with a strong focus on performance and acquisition efficiency. • Definition and execution of global marketing and growth strategies (B2B & B2C), aligned with business and revenue objectives. • Development and management of content & editorial strategies at scale, ensuring consistency, performance, and multi-channel deployment. • Design and implementation of SEO / GEO / SEA strategies, traffic acquisition, and conversion optimization. • End-to-end content production (SEO articles, videos, newsletters, email campaigns, social media assets) with a focus on scalability and performance. • Social media strategy (Instagram, LinkedIn, Facebook, Twitter/X, Telegram, Discord), including audience growth and engagement. • Implementation of growth marketing strategies, leveraging data, experimentation, and continuous optimization. • Employer branding and employee advocacy strategies to strengthen visibility and engagement. • Integration of Generative AI (LLMs, RAG, ML, automation workflows, AI assistants, AI agents) into marketing and content operations. • Design and optimization of prompts tailored to editorial, marketing, and acquisition use cases. • Training and upskilling of teams on AI tools, assistants, and automation use cases. • Leadership and management of cross-functional teams (SEO/SEA specialists, community managers, designers, content teams, etc.), including hiring and structuring. • Project management, performance tracking, reporting, and strategic monitoring to ensure continuous improvement and ROI.

Sectors : Finance, Banking, Fintechs, New Technologies, Real Estate, Tourism/Travel I lead marketing strategy and execution across B2B and B2C environments, combining content, growth, and performance to drive acquisition, visibility, and business impact. • Definition and execution of global marketing and growth strategies aligned with business objectives. • Development and management of content & editorial strategies, ensuring consistency, scalability, and multi-channel performance. • Design and implementation of SEO / SEA strategies, traffic acquisition, and conversion optimization. • End-to-end content production (SEO articles, videos, newsletters, email campaigns, social media assets) with a focus on performance and scale. • Social media strategy (Instagram, LinkedIn, Facebook, Twitter/X, Telegram, Discord), including audience growth and engagement. • Implementation of growth marketing strategies, leveraging data, testing, and continuous optimization • Employer branding and employee advocacy strategies to strengthen brand visibility and engagement. • Leadership and management of cross-functional teams (SEO/SEA specialists, community managers, designers, content teams), including hiring and coordination. • Project management, performance tracking, reporting, and strategic monitoring.

Sectors : Finance, Banking, Fintechs, New Technologies, Real Estate, Travel Tech / Tourism & Travel, Sport, Sports, Beauty & Cosmetics, Personal Development, Healthcare I advise companies and leadership teams on marketing, content, and growth strategies, helping them structure, scale, and optimize their marketing ecosystems in complex and fast-evolving environments. • Strategic advisory on marketing, content, and growth (B2B & B2C) across multiple industries. • Audit, structuring, and optimization of marketing ecosystems (channels, content, acquisition, organization). • Design of scalable content and acquisition frameworks adapted to business goals and market dynamics. • Support for brand positioning, editorial structuring, and messaging consistency. • Contribution to AI adoption in marketing (tools, workflows, prompt usage, content scaling). • Support for team structuring, organization, and operational efficiency. • Performance analysis, strategic recommendations, and continuous optimization.

I advise companies and executive teams on communication, PR, and positioning strategies, helping them build strong narratives, increase visibility, and manage their reputation across complex and international environments. • Strategic advisory on communication and PR strategies for B2B and B2C organizations, including high-profile clients. • Design of editorial strategies, content frameworks, and long-term communication roadmaps. • Development of corporate narratives, storytelling, and key messaging across brand, product, and executive communication. • Identification of visibility opportunities (media, speaking engagements, events) and strategic positioning of brands and leadership. • Media training and executive coaching (CEOs, C-levels, teams) for interviews, public speaking, and multi-channel communication. • Development and management of media relations (press, journalists, industry influencers, key opinion leaders). • Oversight and coordination of PR agencies and cross-functional communication teams. • Performance analysis of PR actions and media campaigns, with strategic recommendations and continuous optimization.

I produce high-quality editorial content across multiple formats and platforms, combining storytelling, reactivity, and editorial rigor in fast-paced and high-demand media environments. • Production of written, audio, and video content (articles, interviews, reports, documentaries, social formats). • Development of editorial angles, storylines, and content formats adapted to diverse audiences and channels. • Video production (shooting and editing) for web and media platforms using Adobe Premiere Pro and Final Cut Pro. • Research, sourcing, and verification of information, ensuring accuracy, credibility, and editorial quality. • Coverage of breaking news and ability to operate under tight deadlines and rapidly evolving contexts. • Content publishing across multiple platforms (web, social media, digital ecosystems). • Audience development through social media and content distribution strategies. • Adaptation to editorial guidelines, tone of voice, and media positioning. • Crisis and high-pressure content production in sensitive or time-critical situations.

I led the production of editorial and audiovisual content across international environments, managing projects end-to-end from concept to distribution in fast-paced and high-pressure contexts. • Production of video content and editorial reports (TV formats, documentaries, news, digital content). • End-to-end management of audiovisual projects, from concept development to final delivery and distribution. • Video shooting and editing using Adobe Premiere Pro and Final Cut Pro. • Conducting interviews and developing story angles across a variety of topics and formats. • Research, sourcing, and verification of information to ensure editorial accuracy and credibility. • Ability to operate under tight deadlines and rapidly changing environments, including crisis and breaking news situations. • Coordination and leadership of production teams (editorial, technical, creative). • Participation in casting decisions and management of contributors and talent. • Contribution to fundraising and production financing processes. • Quality control and validation of final deliverables.