Sandra Salcioli

Executive leader responsible for product strategy, digital transformation and organizational design across global enterprise clients in SaaS, data and complex technology environments. – Led and scaled a multidisciplinary organization of 80+ experts (strategy, product, design, data science, product marketing and transformation) across multiple regions. – Member of the Executive Leadership Team, reporting to the CEO, shaping corporate strategy, investment priorities and capability development. – Drove end-to-end product strategy initiatives across regulated and enterprise ecosystems (finance, healthcare, aviation, transport, sport, energy). – Designed and embedded product operating frameworks, governance structures and delivery models to improve alignment, velocity and measurable business impact. Selected initiatives: – Metrolinx (Transport, Public Infrastructure) – Structured and launched the Innovation Department, implementing governance and portfolio prioritization frameworks to scale high-value initiatives. – World Anti-Doping Agency (Global Regulated AI Platform) – Led strategy and product design for a complex data ecosystem integrating AI-driven compliance and global regulatory requirements. – Bombardier (Aviation, Enterprise Transformation) – Contributed to large-scale operating model and governance transformation across business aviation divisions. – Solio (AI / Machine Learning Platform) – Built a cross-functional team from scratch to develop a real-time ML-driven soil analysis platform integrated with enterprise systems. – CCM Hockey (eCommerce & Platform Modernization) – Led digital commerce transformation and platform restructuring to support global growth. – Merck (Healthcare / Regulated Data) - Directed strategy and product design for a data-driven patient and physician platform, integrating behavioral insights and compliance constraints to improve treatment follow-up outcomes.

Led strategy and experience design practices across multi-industry digital programs, strengthening product discovery, organizational capability and delivery excellence. – Managed multidisciplinary teams (20+ experts) across strategy, research, UX/UI, product design and data. – Established structured discovery and definition methodologies adopted across the Nurun network to improve collaboration, prioritization and execution discipline. – Delivered complex digital and platform initiatives across finance, healthcare, retail, energy and transport sectors. Selected Initiatives: – Hydro Québec (Energy, Enterprise Modernization) – Led digital and service platform initiatives modernizing operational and customer ecosystems. – iA Financial Group (Banking / Insurance) – Led digital platform and customer journey transformation in regulated financial environments, strengthening governance, data leverage and enterprise execution. – adidas (Global Commerce Platform) – Led digital commerce and customer experience transformation, aligning global brand strategy, platform evolution and performance-driven growth. – Aéroports de Montréal (Travel Ecosystem Platform) – Defined and launched a unified digital touchpoint enhancing the end-to-end passenger journey, embedding transactional capabilities across public and secure zones. – Magellan (Enterprise SaaS / Real-Time Data Platform) – Shaped product strategy for a marketing intelligence platform aggregating real-time data to optimize investment decisions. – Pleasant Holidays (Multi-Sided Travel Commerce Platform) – Directed the design and scaling of a B2B & B2C eCommerce ecosystem integrating white-label distribution, affiliate programs and partner orchestration, evolving through data-driven product innovation over a decade.

Shaping Strategy, Performance & Innovation As Director of Strategic Planning & Performance, I led multidisciplinary teams (20 experts) across strategy, content, and data in Montreal and Quebec, driving impact across industries like energy, environment, transport, finance, insurance, healthcare, retail, urbanism, agriculture, and travel & entertainment. I spearheaded the Nurun approach, designing and implementing custom frameworks, canvases, and rituals to enhance discovery & definition phases— a methodology now embedded across the entire Nurun network. Continuously refined, it fosters collaboration, efficiency, and innovation, enabling teams to deliver meaningful products & services that make a difference.

Strategic Planning | Business Growth | Human-Centered Innovation As a Strategic Planner, I led major accounts across: – Market & Human Research | Business & Ecosystem Strategy – Brand Positioning | Content & Data Strategy | Change Management – Implementation & Performance Monitoring I also drove business development (Inbiz & Newbiz)—leading RFP strategy, defining key challenges, crafting proposals, assembling teams, and pricing solutions. My Approach: Rooted in Design Thinking, I analyze consumer behavior—their relationship with brands, needs, and how technology can enhance their experiences. By aligning consumer expectations with emerging technologies, I craft future-forward products & services that seamlessly integrate business objectives and market realities.

Driving Digital Strategy & Client Success As an Account Director, I guided clients in crafting and executing their digital strategies by: – Analyzing market trends across online & offline media (TV, print, digital) – Developing tailored digital solutions to tackle key business challenges – Leading strategic planning sessions multiple times a year – Overseeing project execution from strategy to delivery – Managing & mentoring teams (2 Account Managers, 6 Project Managers) – Building strong stakeholder relationships across internal and external teams Focused on innovation, impact, and execution, I ensured strategies translated into measurable success.

Project Management | Digital Strategy | UX & Tech Execution As a Project Manager, I led multiple projects across diverse clients, ensuring seamless execution from strategy to delivery. – Defining project objectives & challenges to address business goals – Crafting technical & functional documentation for clear execution – Designing user flows, IA, wireframes, sketches & high-level mockups – Managing planning, budgets & proposals (approach, teams, timeline, costs) – Leading production teams for efficient execution & quality delivery Expertise: Business Strategy | Market Research | Content | SEO | Analytics | SEM | Affiliation Tech Stack: Open-source CMS (Typo3, Drupal, eZpublish, Joomla) | PHP (Symfony Framework) Blending strategy, UX, and technology to create impactful digital experiences.

Building Engagement, Strategy & Long-Term Brand Relationships As a Business Strategist, my mission was to craft engagement strategies that connected brands with their audiences through service, content, and conversation—driving interaction, loyalty, and long-term growth. Strategic Advisory – Guided clients in shaping digital strategies & ensuring seamless execution. Large-Scale Project Oversight - Validated technical & functional documentation, engaged at key milestones, and strengthened client relationships. Team Leadership - Managed & grew a team of 8 project managers and 5 web designers (recruitment, coaching, performance reviews, 1:1s). Operational Efficiency – Led traffic management across 55+ team members to optimize workflows & resource allocation. Balancing strategy, execution, and people leadership to drive impact.