Sandrine Ferreira

Key Impact: Built and executed a global sales enablement strategy, significantly improving sales efficiency, revenue acceleration, and cross-functional alignment across regions. 🔹 Designed & deployed a digital sales enablement strategy, resulting in improved quota attainment and pipeline velocity. 🔹 Increased onboarding efficiency by 50% through a structured New Hire Enablement Program, reducing ramp-up time for new sales reps. 🔹 Optimized global sales training programs by integrating AI-driven learning platforms, CRM tools, and automated enablement processes to streamline knowledge transfer and skill development. 🔹 Led & executed large-scale Global Sales Kickoffs, Bootcamps, and Enablement Workshops, ensuring consistency in sales methodology and messaging across all teams. 🔹 Developed a structured Sales Certification Program, improving sales team competency and increasing win rates across multiple regions. 🔹 Established a comprehensive KPI framework, tracking enablement effectiveness through deal velocity, quota attainment, and seller productivity metrics. 🔹 Built and led a world-class Sales Enablement team (7 professionals), ensuring strong collaboration with marketing, HR, and leadership. 🔹 Managed an enablement budget, maximizing ROI on sales enablement initiatives.

Key Impact: Defined and executed a company-wide sales enablement strategy, improving sales efficiency and aligning training initiatives with digital transformation goals. 🔹 Developed a structured Sales Enablement Framework, integrating coaching, training, content management, and sales tools to drive higher conversion rates. 🔹 Increased pipeline efficiency by 35% through a targeted onboarding & continuous learning program for internal & external sales teams. 🔹 Designed and launched a comprehensive eLearning program with Certified Training Paths, ensuring structured skill development and standardized sales methodologies across global teams. 🔹 Implemented a global knowledge hub (Saleshood & LMS integration), ensuring easy access to sales playbooks, best practices, and learning materials. 🔹 Drove CRM adoption & digital transformation, aligning sales training with cutting-edge CRM, automation, and AI-driven analytics tools. 🔹 Managed a 12-member team, successfully rolling out tailored enablement programs across diverse regional sales teams.

Key Impact: Designed, launched, and led Valeo’s Global Sales Academy, ensuring a strategic alignment with the company’s business goals and sales strategy. Drove commercial excellence and sales efficiency by implementing scalable learning programs tailored to different regions and cultures. 🔹 Defined & executed the Sales Academy strategy, aligning with Valeo’s business & sales goals. 🔹 Implemented & customized the Challenger Sales training for 1,000+ salespeople, adapting it to regional cultures. 🔹 Boosted negotiation effectiveness & deal conversion rates through value-based selling. 🔹 Developed a structured Sales Matrix to support HR Career Path Development. 🔹 Built a global academic training program to enhance sales capabilities in key markets. 🔹 Launched a Digital Sales Academy, integrating e-learning, instructor-led, and experiential learning. 🔹 Partnered with INSEAD & CEDEP to develop leadership & negotiation training. 🔹 Established a global internal trainer network for knowledge sharing & best practice adoption. 🔹 Managed a $700K+ training budget, optimizing ROI & sales performance impact. 🔹 Tracked key KPIs, demonstrating improved sales efficiency, pipeline velocity & revenue growth.

Key Impact: Led EMEA training & partner enablement programs, consistently overachieving revenue targets & expanding business across the region. 🔹 Led regional P&L and business development across EMEA, driving over $2M+ in annual training revenue through direct sales and channel partnerships. 🔹 Developed and executed expansion strategies to grow training & enablement services across multiple regions, adapting programs to local markets and cultural dynamics. 🔹 Built and scaled a comprehensive Partner Enablement Program, ensuring channel partners were fully certified and aligned with Genesys’ go-to-market strategy. 🔹 Redesigned and optimized training offerings, transitioning from classroom-based learning to blended digital solutions, increasing accessibility and scalability. 🔹 Drove revenue acceleration by equipping sales teams and partners with the skills to sell complex cloud-based customer engagement solutions, resulting in increased deal sizes and faster sales cycles. 🔹 Led market research & competitive analysis to identify new business opportunities and tailor enablement programs to regional demands. 🔹 Negotiated & optimized Service Level Agreements (SLAs) with enterprise clients, ensuring long-term, high-value relationships and business continuity. 🔹 Collaborated with cross-functional teams (Sales, Marketing, and Product) to ensure training programs aligned with evolving product innovations and business goals. 🔹 Led a high-performing team of 10 professionals, fostering talent development and operational excellence. 🔹 Tracked key performance indicators (KPIs) to measure training adoption, sales enablement impact, and revenue contribution, continuously improving the effectiveness of programs.

During this period of time, Genesys & Alcatel-Lucent were one company - Carry out market research and customer/partner country analysis to determine the business development strategy for the regions - Identify and maximize business opportunities/new network prospects - With line manager approval, identify and facilitate the addition of new partners/customers, appropriate to the strategy on appropriate commercial terms in line with the market/corporate guidelines - Develop, implement and achieve business plans and budgets for specific customers/agents of the region - Work closely with the other departments to guarantee a smooth transition from approval process to implementation and operational start-up of each new customers/partners and in connection to special projects - Work with the customers and the regional marketing team to devise, implement and assess the success of regional and in-market marketing initiatives and their impact on transactions' growth and development - Ensure customers/partners full compliance with Genesys’s procedures (trainings and certifications) - Monitor, analyze and improve customers/agents performance on an ongoing basis. - Negotiate SLA (Service Level Agreement) - Training Centers Management - People Management - P&L management (Revenue, Gross Margin & Orders) - Define KPI's to monitor success and progress

Achievements: - Analysis of the competition - Realization of satisfaction audits (customers & subcontractors) - Recasting of the subcontractors network: selection, negotiation and contractualisation - Installation of new organisational processes - Reporting to the CEO managers