Sandrine Hippolyte

Built a B2B2C marketplace from scratch (B2C website, B2B mobile app, SaaS API, internal tools). Grew platform to 100K unique B2C users with 4.7/5 satisfaction in a low-trust market. Improved marketplace matching rate from 90% to 95% and in-store operational efficiency by 30%. Negotiated strategic partnerships with Leroy Merlin and Boulanger. Scaled org from Scrum to SAFe and team to 30 across Product, Design, Data, PMM, CRM and IT. Member of Executive Committee.

Conducted market and user research, leading the business model transformation and strategic repositioning => First PM on the platform. Drove digital transformation across 4 countries and 10 workstreams, managing a team of 4 Business Analysts. Conducted competitive assessment of two leading US home services platforms for Adéo Group, informing the decision to build a proprietary platform. Member of the Executive Committee.

Leading Gameloft global digital strategy and execution. ‣ Providing Gameloft teams with strategic counsel for social user experience and customer relationship management. ‣ Supervising digital analytics and Key Performance Indicators definition. ‣ Helping local digital marketing teams balance and optimize organic and paid media on Facebook, Twitter and Youtube. ‣ Mentoring and guiding product managers through effective fan base growth strategies, creative social content creation, and engaging social and digital campaigns execution for all Gameloft games. (32 games since April 2012) ‣ Organizing workflows between product managers, local digital teams, community managers, and web production teams. (100+ people involved) ‣ Managing web marketing production studios in Buenos Aires and Manila (40 people), in charge of websites, forums, blogs and Facebook applications creation: responsible of the teams organization, workload, quality of work, and prioritization of all projects. ‣ Reporting to the VP Marketing and Licensing.

Managed Digital Marketing productions (100+ projects). ‣ Set priorities, objectives and metrics of Gameloft web marketing productions. ‣ Led recruitment and evolution of the web marketing team members in Buenos Aires and Manila. ‣ Project-managed and elaborated specifications, UI and SEO recommendations for local and global web marketing websites, mobile sites, Facebook applications, blogs, forums, newsletters.

Launch of a web-based skill gaming platform, www.playinstar.com, and white label platforms: Defined the product specs and coordinated the production of the website front and back office with the technical, communication and design teams. Defined the launch strategy and organized the production of offline and online communication materials. Defined I-CRM and e-mailing strategy. Recruited and managed the community manager.

Organized all Visiware marketing campaigns with TV networks in Australia and Asia: ‣ Established the channels programming. ‣ Coordinated communication and loyalty (anti-churn) campaigns.