Sandrine Ibanez

• Supporting businesses in achieving operational excellence • Mentoring and empowering entrepreneurs to drive growth, make confident decisions, and achieve clarity in their business journey • Leveraging 25+ years of experience and personal growth insights to design self-led coaching programs addressing challenges such as perfectionism, procrastination, and overthinking

- Emphasise personal growth and well-being as top priorities. - Completed Reiki training levels 1 and 2. - Engaged in skills exchange: mentoring female solo entrepreneurs to empower them and enhance their marketing strategies. - Implementing a Test & Learn methodology to kickstart a coaching business: Conducting a complimentary 4-week online program. Offering one-on-one sessions. Organising an in-person event in Berlin to connect with the community.

- Head of CRM (customer journey, loyalty program) and customer service - €42.5 million turnover / 1.5 million contacts in 2020 - Management of 2 teams (13 persons) - Strategy definition and implementation to convert prospects into customers, ensure customer satisfaction & loyalty, increase repeat business - Close collaboration with the UX / IT teams on continuous onsite experience improvement

- E-commerce management for Le Cochon Truffier webstore (eco-friendly decorative items and accessories, made in France / Europe), from product sourcing to UX, content and marketing. - Installation of a point of sale in a Parisian store.

- Helping clients defining their digital strategy: website creation and redesign, change management for digital transformation, reporting to board members, roadmap implementation, process streamlining, HR organisation, training Major clients: Pernod Ricard, Celio, Renault-Nissan, Envie de Fraise, Rue du commerce

- Close collaboration with the IT department on the yearly roadmap definition, implementation and follow-up: from €25 to €100 million turnover in 4 years. - Recruitment and day-to-day coaching of a multi functional 15 person team: product owners, social media, country managers (Germany, Italy, Spain), content (copywriters, webdesigners, e-merchandisers, photographers, video makers). - Implementation and continuous optimisation of omnichannel user experience. - Collaboration with other departments on all digital related topics: store network, HR, BtoB, sustainable development, logistics.

- Accompanying clients on website creation and optimisation, staff training (e-commerce platform, CMS, subscription management system). - Major clients: e-commerce (Bruneau, Chantelle, Dior couture), press groups (Groupe Bayard, Milan Presse, Groupe Industrie Services Info), advertising agency (Publicis Group).

- Coordination of multi functional teams (copywriters, webdesigners, front and back-end developpers). - Client relationship management. - Major clients: e-commerce (Carrefour, Fnac.com, Wstore), media group (01net.com), consumer products (Danone, L’Oréal).