Saneesha Talim

> Conducted keyword identification, semantic cocoon constructions and SXO content optimization using different LLMs > Led several international SEO projects (France, Germany, India, USA) on position audits, competitor analysis, content and keyword gap analysis with actionable strategies adapted to each market > Using Screaming Frog to do technical analysis, resolved 404 errors, 301/302 redirects, internal linking, orphan URLs, canonical tags, etc. > Participated actively in backlink acquisition campaigns to understand which pages should be selected based on keyword seasonality and to improve domain authority [Impact: +12% impressions, 81 pages ranked in TOP 10 (vs last 3 months)

> Optimized global website positioning through data analysis > Implemented semantics/technical SEO in coordination with SEO agency > Compilated KPIs, created dashboards, and formulated strategic recommendations to optimise future campaigns. > Created SEO template to brief SEO copywriters: strategy, keywords, renowned entities, most frequent questions, article structure, important key figures > Coordinated with digital agency, web development agency and SEO agency to maximise website performance [Impact: +96.6% new traffic vs previous trimester, +40 pages reaching TOP 10]

> Liaised with the marketing team to ensure that social media strategies are leveraged to achieve campaign goals. > Collaborated and nurtured partnerships with influencers to amplify the brand's presence in the travel sector. > Used Canva to generate content for organic and paid posts. > Scheduled organic content for various social media platforms while adhering to their guidelines. > Wrote relevant, engaging and SEO optimised captions for social media posts. > Prepared well-structured drafts, and proofread and edited blog posts and newsletters before publication. > Optimised CMS to enhance the web pages. > Increased social media followers by 110% across all channels. Tools I've been acquainted with: Drupal, Creator Studio, Meta Business Suite, Meta Ads Manager, Google Ads Manager, TikTok Ads Manager, LinkedIn Ads Manager, Sprout Social, Firebase

> Outbound Marketing: Reaching out to potential clients (Email, Instagram messages) > Social media strategy for various clients > Scheduled meetings with clients and followed up on deliverables > Organised events for the opening of new restaurants > Collaborated with 500+ micro and macro influencers > Increased client's social media followers by 40% by generating UGC content and carrying out digital contests > Analysed current KPIs and prioritised campaign goals on social media platforms