Sanjana Shirke
Content Marketing Specialist | SEO
Salary / Daily rate
Paris, France
Freelance, open to permanent contract
Skills
Languages
About me
Intro
Digital marketing strategist with 4+ years driving global brand growth across B2B and enterprise sectors. Proven success increasing organic traffic, leading LinkedIn campaigns, and optimizing conversion funnels for Fortune 500 companies like Schneider Electric and Legrand. Ready to deliver data-driven marketing solutions that boost your brand visibility and ROI.
Work experience
Digital Content Marketing Assistant
Global Blue
Jan 2025 - Jul 2025
7 months
Paris, France
• Led LinkedIn content marketing, leveraging BI data to drive engagement and brand visibility. • Developed product launch and webinar toolkits, optimizing email, LinkedIn, and landing page content for conversions. • Digital Performance tracking and KPI reporting weekly • Created SEO-driven newsroom articles, increasing organic traffic and audience engagement.
Marketing and Communications
Schneider Electric
Mar 2024 - Oct 2024
8 months
Grenoble, France
• Deployed an innovation ideation tool • Conducted customer journey analysis and identified pain points for electricians and homebuilders. • Led Employer Branding project for UK&I, creating Glassdoor campaigns and career website content. • Executed internal communication campaigns to reinforce employer brand.
Marketing Project Assistant
Legrand
Apr 2023 - Oct 2023
7 months
93500 Pantin, France
• Implemented automated workflows for website management, reducing errors and improving efficiency. • Created and maintained SEO-optimized landing pages and digital assets (Drupal), driving a notable increase in website traffic and brand visibility across LATAM, APAC, and MEA. • Conducted website audits to enhance performance and search rankings. • Managed KPI tracking and analysis via Google Analytics 4 to support data-driven decision-making. • Led CMS feature deployment and cross-team project support, aligning digital assets with brand guidelines. • Revamped internal communication channels, boosting consistency and adoption.
International Marketing Manager
HimalayanJunglee
Apr 2022 - Jul 2022
4 months
• Led organic growth and brand awareness strategies. • Managed Facebook and Instagram, improving social media efficiency. • Ran targeted paid ads using Kickstarter data for North American and Australian markets. • Created PR toolkits and secured coverage in premium DTC publications. • Created and ran targeted email campaigns
Digital Marketing Assistant
Dimensionless Tech.
Oct 2021 - Mar 2022
6 months
Navi Mumbai · On-site
• Managed content creation for LinkedIn and maintained the CRM system. • Developed and scheduled social media calendars, driving stronger audience engagement. • Conducted primary market research and contributed ideas to support product innovation. • Acted as a key link between product development and marketing teams to deliver impactful campaigns.
Sales And Marketing Associate
Volks Digital Lab IT Services LLP
Mar 2021 - Aug 2021
6 months
Remote, OR 97458, USA
Skills: Sales · Business-to-Business (B2B) · Customer Relationship Management (CRM) · LinkedIn Sales Navigator · Client Relations · LinkedIn Marketing · Lead Generation
Business Development Intern
Mathure Metal Works Private Limited
Jan 2021 - Mar 2021
3 months
Thane, Maharashtra, India
Skills: Organization Skills · Copywriting · Digital Marketing
Education
Grenoble Ecole de Management
MSc Marketing Management
2022 - 2024
2 years 4 months
Mumbai University Mumbai
Bachelor of Business Administration - BBA
2019 - 2022
3 years 5 months