Sanskruti Vaishnav

1. Conducted daily French and international media monitoring and created media monitoring reports for luxury and gaming clients- Moncler, Cartier, Van Cleef & Arpels, Sephora and Ubisoft. 2. Researched and drafted high-quality documents, such as press reviews, pitch books, biographies, risk assessments, briefing notes, communication plans, key messages for journalists, benchmarks, media lists, and mappings. 3. Provided general support to internal teams through document translations, targeted research, and drafting documents. 4. Participated in pro bono work for an NGO client, supporting the creation of digital content strategies

1. Analyzed luxury fashion trends, developed, produced, and executed cross-platform content strategies, boosting brand visibility on social media, website (Wix), and CRM newsletter. 2. Monitored and analysed Facebook and Instagram campaigns focusing on global fashion brands like Sorcha, Krimrose, Ninon, Moi meme, Poche, Fenomena, Ele Karela, and Boheme, achieving a +5% overall engagement rate. 3. Elevated brand presence via global collaborations with boutiques, department stores, and magazines, representing global jewelry brands. Orchestrated exclusive pop-ups at Le BHV Marais and Galeries Lafayette. 4. Organized Paris Fashion Week, managed showroom collections, and coordinated agendas for buyers and press, showcasing adaptability in various fashion roles. 5. Led copywriting efforts, implementing SEO optimization techniques to improve online visibility and enhance search engine rankings.

1. Handled CRM operations for 1 million global users in 25 countries - strategized, executed, and segmented audiences for B2C newsletters and push notifications to drive revenue. 2. Mastered Airship tool- automation scenarios, One-shot campaigns, transactional emails, newsletters, push notifications, A/B testing, etc. 3. Strategized and executed global key business campaigns for CRM and social media - black Friday, valentine's day, etc. and achieved a good open rate above 7% and a +4.5% engagement rate respectively. 4. Monitored and analyzed the campaign performances on google analytics and Airship- followed up on CRM and Social Media metrics, KPI, and business performance. 5. Coordinated with internal teams- brand, communications, Account management, customer service, data & tech and adopted a change of management. 6. Produced creative concepts, designed and strategized the social media content for Instagram, Facebook, tik-tok, and youtube shorts for 5 global accounts, and achieved 70k followers.

1. Handled online reputation with Gozoop Agency, and helped to raise 14% reservations for the year 2020. 2. Handled strategic planning, content strategy, execution, and tracking of posts across Instagram and Facebook, and raised online engagement by 20%. 3. Produced creative concepts, solutions and assisted in website design development to ensure clients' needs are fully met. 4. Designed luxury guest products for hotels. 5. Hands-on experience with Google Analytics, HubSpot, MailChimp, and Facebook Ads.

1. Responsible for building customer loyalty for 3 departments - Front Office, Housekeeping and Food and Beverage. 2. First intern to get highest customer reviews on various online platforms like TrustYou and Tripadvisor. 3. Identified new service and sales opportunities and reported to management accordingly. 4. Responsible for customer relations at various outdoor catering events and anticipated and acknowledged all guest concerns. 5. Food and Beverage department, customer relations sub -head at a Big Fat Indian Wedding which served over 5000+ guests.

•Handled on- door marketing campaigns. •Handled online reputation management. •Handled social media campaigns on Instagram.