Sara Awwad

Currently leading freelance and project-based engagements while actively exploring a full-time opportunity where I can bring 12+ years of marketing and production experience to a strategic or leadership role. • Delivering brand and content strategy for clients across the UAE and MENA • Managing social, digital, and influencer campaigns end-to-end • Consulting on production workflows and cross-functional project coordination • Supporting short-term projects for wellness, pet care, and tech brands

Overseeing various entertainment projects with multiple stakeholders and a crew-list of 20+ professionals. Managing the budget of various projects (short films, music videos) from planning to execution. Writing and finalizing contracts with artists, crew-list members. Responsible of booking shooting locations and talents according to projects requirements. Building contacts to sell projects to Tv channels, government departments etc.) Senior producer of Talabat rebranding shoot. Head of production for the shortfilm “Bailemos” Head of production for the shortfilm “El Peon”. Head of production of the music video “Voy Fuerte” by Pantaje. Head of production of the music video “Umami” by Pantaje. Producer of “Guardians of Fire” documentary.

• Led digital growth initiatives to scale customer acquisition and engagement on the Aladdin.life telecom marketplace. • Designed and executed paid media strategies, leveraging Google Ads, Meta, and programmatic advertising to drive traffic and lead generation. • Conducted data analysis and performance tracking, identifying key growth opportunities and refining ad spend for higher efficiency. • Improved lead generation strategies, optimizing conversion funnels and reducing cost per lead through continuous A/B testing. • Worked cross-functionally with product, content, and data analytics teams to align marketing efforts with platform growth objectives.

• Led media activation for luxury brands like Chanel, Dior, and Gucci, increasing leads by 20% and lowering CPL by 82%. • Developed and executed full-funnel media strategies for luxury and high-end brands, focusing on performance-driven outcomes. • Led multi-platform digital campaigns across Google Ads, Meta, TikTok, LinkedIn, and Snapchat, optimizing budgets for maximum ROI. • Spearheaded the transition from static to video ad formats, resulting in a 4x increase in ROI and a 20% month-over-month growth in conversions. • Managed a cross-functional team, aligning creative, strategy, and analytics for seamless execution of integrated campaigns. •Provided in-depth reporting and insights, leveraging data analytics tools to enhance decision-making and media investment strategies. • Collaborated with PR & Creative teams on pitches and multichannel campaigns, launching a successful Ramadan campaign to increase conversions by 10% YoY.

• Managed marketing budget across various accounts (1M€ +): Amazon.com, Jumeirah Hotels, Landmarkshops, DU Teleco, Jetairfly, Cleartrip from client facing to campaigns management & reporting. • Constantly audited Accounts’ for pitches and sharing recommendations and best practices. • Managed leading clients in the MENA region & Europe: in OTAs, E- commerce, Hospitality and other fields: from clients facing to data analysis and optimizations of accounts. • Managed & trained account managers while supporting them in various accounts & KPIs. • Managed & optimized campaigns and successfully improved leads by 48%, ROI by 47% & clicks by 25% across various accounts. • Helped in acquiring new client by leading pitches and accounts audits.