Sara Bellout

Digital projects

E-Commerce: Define a strategic roadmap for each channel and follow-up on campaign execution. Supervise, monitor and work with agencies to build the brand presence across e-commerce platforms. Ensure consistency with the Maison global strategy. Buying, importing, describing and merchandising all the collections available online. Launch of new e-commerce versions localized per market. CRM & Digital Marketing: Build and implement an SEO and SEM strategy by market based on a seasonal marketing calendar. Create 360° plan for each event related to fashion calendar deliveries, brand events and key dates (newsletters, landings pages, social media, e-business animation, home pages, and banners). Social Media sponsored posts campaigns and strategies. Web Analytics management: analyse web metrics and make recommendation to improve website performance. Perform click/through rate, conversion, spends and creative analysis to identify growth/optimization opportunities. Extract valuable insights, to be able to identify and propose new business ideas. UX Design and Customer Experience: Re-design of the whole website with a brand guideline in an ROI goal. Digital Content: Creation of the brief for the digital content following the brand identity, models castings and shooting organization to provide the right content covering the marketing calendar for the Maison. Management and Finance: recruitment and management of an e-commerce project manager. Manage external agencies activities. Follow-up e-commerce budgets, spending shares and global P&L.