Sara Diez Castellanos

Senior Product Manager | AI & Data Platforms

14 recommandations

Salaire / Taux journalier

14 personnes recommandent

Madrid, Espagne

Freelance

Expertises

Product ManagementData AnalysisIAGrowthAmplitudeMetabaseCoaching agileConduite du changementTransformation digitaleTest Driven DevelopmentJenkinsGitSplunkAppDynamicsStratégie ProduitUX Product DesignTest & QAScrumKanbanRequêtes SQLPythonJavaJavascriptStratégie MarketingCRMDéveloppement FullstackCoachingIBM Db2Spring BootMavenC++AWSAmazon RedshiftWebflowHTMLCSSAutodesk Maya

Langues

Espagnol (Maternelle)Anglais (Maternelle)

Recommandé par

Sergio Moran Blanco

BBVA en España

Data Discipline Leader | Data Enablement at BBVA Holding

A recommandé le 04 décembre 2017

Daniel Rodrigo Cornejo Lara

Sura Investments

Solution Architect with a Focus on Data and AI

A recommandé le 28 novembre 2017

Rocío García Luque

etéreo

Software Consultant

A recommandé le 25 avril 2016

Et 11 autres personnes

À propos

Introduction

Product & Strategy leader with 10+ years driving product innovation across fintech and insurtech. As CPO at Tuio and Lana, transformed single-product businesses into multi-product platforms, led AI/data initiatives, and built proprietary core systems. Expert in end-to-end product strategy, growth experimentation, and scaling teams—delivering measurable impact on acquisition, retention, and revenue for B2C and B2B products.

Liens

Expérience de travail

Head of Product and Operations

FounderNest

févr. 2025 - Présent

1 an 9 mois

Madrid, Espagne

Chief Product Officer (CPO)

Tuio

juil. 2022 - févr. 2025

2 ans 8 mois

Madrid, Espagne

– Developed and implemented product vision and strategy, including user app, data platform, B2B app, API channel and internal applications. – Transforming a single-product business into a multi-product business (policy types) – Developing an in-house core system for managing policy subscriptions and payments – Developing an internal tool for managing claims – Multiple acquisition channels: B2C App, B2B tools, API channel – Implementation of a data/analytics system as a foundation for experimentation and traceability – Led product experimentation and data analysis initiatives across the organization, focus on growth and claims experience. – Guided team in developing and executing successful product roadmap. – Played a key role in designing and implementing company Data platform and AI initiatives.

Lana

janv. 2021 - juil. 2022

1 an 7 mois

Madrid, Espagne

Chief Product Officer (CPO)

août 2021 - juil. 2022

1 an

Madrid, Espagne

– Led company product vision, translating business needs into product roadmaps, with a positive impact on acquisition, activation, retention, and revenue. – Managed and mentored team of product managers (wallet, lending, marketplace, B2B) and product designers. – Fostered a data-driven culture and established the product and tech organization. – Encouraged an experimentation culture while upholding QA standards for key products. – Played a key role in designing and implementing marketing campaigns (growth, retention). – Directed the development of a new proprietary payments core system. – Managed both B2C and B2B product strategies.

Senior Product Manager - Growth

janv. 2021 - août 2021

8 mois

Madrid, Espagne

– Led product solution ideation and implementation to enhance growth metrics: Acquisition, Activation, Retention, Referral, Revenue. – Led the growth team in charge of app onboarding (KYC) and wallet (account, card). – Personally developed no-code/low-code experiments (Webflow + internal tools). – Defined and implemented our in-house fraud control solution. – Worked with Marketing, creating hands-on CRM campaigns (Braze). – Data management using various tools (SQL, Segment, Amplitude, Metabase, AppsFlyer) for governance, analytics, and exploitation.

Senior Data Product Manager

Clarity AI

janv. 2020 - nov. 2020

11 mois

Madrid, Espagne

– Directed cross-company data product strategy, steering new data platform evolution (Governance, Ingestion, Processing, Quality, Exploitation). – Product Manager for new data collection and data quality product. – Product Manager for other data products, from Discovery to Market Adoption (Data Platform, AI/ML products). – Coordinated Data teams enterprise-wide: Data Engineering, Data Science, Research. – Executed launch of new Business Intelligence platform (AWS QuickSight). – Collaborated with UX and Design team for SaaS modules' creation and enhancement.

Data Product Manager (Atresmedia/I3Television)

Keepler Data Tech

sept. 2018 - janv. 2020

1 an 5 mois

Madrid, Espagne

– Coordinated projects and products within A3Media big data portfolio. – Managed product backlog for new A3Media data platform on AWS. – Analyzed data using AWS services (S3, Athena, Redshift) and conducted reporting/BI. – Oversaw ongoing data requirements for Digital Marketing, Publicity, Ecommerce. – Initiated and led inception of AtresPlayer recommendation engine.

Datio Big Data

mai 2016 - juil. 2018

2 ans 3 mois

Mexico, District fédéral, Mexique

Product Manager

juin 2017 - juil. 2018

1 an 2 mois

Mexico, District fédéral, Mexique

– Created and managed LATAM BBVA big-data platform product roadmap. – Oversaw discovery, design, and management of key products within the data platform. – Initiated data products (ML) in multiple regions: Mexico, Peru, Argentina, Colombia, USA. – Designed and implemented Agile organizational model for CDMX office. – Conducted Agile training and workshops: Mexico, Peru, Argentina, Colombia, Chile, USA.

Digital Transformation & Agile Coach

mai 2016 - juil. 2018

2 ans 3 mois

Madrid, Espagne

– Designed and implemented company's organizational model. – Led change management, transforming culture and transitioning to product-focused teams. – Provided training and coaching for various roles (management, teams, individuals) – Created and managed global BBVA big-data platform product roadmap. – Initiated data products: platform and data exploitation (from dashboards to ML models)

Scrum Master & Product Owner proxy

Amaris

sept. 2015 - mai 2016

9 mois

Madrid, Espagne

– Led high-performance Scrum teams covering Front, Back, UX, QA, and CI. – Supported Product Owner in translating stakeholder needs into deliverable solutions. – Collaborated on technical design for a new internal assisted-channels tool. – Leveraged Agile methodologies, including story mapping, roadmaps, TDD, and BDD.

Founder - Contractor

Gloowarm Ltd

janv. 2014 - sept. 2015

1 an 9 mois

Agile Coach & Product Engineer

Home Retail Group PLC

janv. 2015 - juil. 2015

7 mois

Londres, Royaume-Uni

– Agile and Lean mentor, principles and frameworks: Scrum, Kanban. – Solution design and software development for e-commerce platform features (J2EE/JDK). – Continuos Integration (Jenkins, GIT) and automated testing.

Product Engineer (Contractor)

Goldman Sachs

janv. 2014 - déc. 2014

1 an

Londres, Royaume-Uni

– Solution design and implementation of new features for the Structured Products application (Java J2EE, Db2, Groovy). – Internal mentoring: Scrum, Agile and Lean principles. – Experience in Continuous Integration (CI) and Continuos Delivery (CD).

Product Engineer

IG

sept. 2012 - déc. 2013

1 an 4 mois

Londres, Royaume-Uni

– Software development (Scrum team) for low latency back-end financial distributed applications (Java, Spring, Maven, FIX protocol, MQ messaging). – Continuous Integration (Bamboo, Sonar/SonarQube) and automated testing. – Other technologies: SQL, C++, shell scripting, Python, Puppet, Perl.

IsbanUK

oct. 2010 - juin 2012

1 an 9 mois

Milton Keynes, Royaume-Uni

Team Leader

mai 2011 - juin 2012

1 an 2 mois

Milton Keynes, Royaume-Uni

– Management of the workload, tasks, goals, risks and deadlines of the team and project. – Responsible of the software deliveries and deployments for regulatory and incremental projects; involving international teams. – Analysis and design of new functional and technical requirements. – Official documentation generation: from analysis to delivery. – Project plan execution, including: daily follow-up, budget, risks management and reports. – Software development (Banksphere-J2EE) following QA standards for different financial areas: payments, structural apps, personal accounts, loans.

Software Developer

oct. 2010 - mai 2011

8 mois

Milton Keynes, Royaume-Uni

– Development and maintenance of transactional applications implemented with Banksphere-J2EE (Eclipse, WebSphere, RAD), Java, Javascript. – Software integration and delivery of multichannel, multilanguage and multientity applications. – Control of the applications audit (GAS, XSLT). – Relevant role during the complete life cycle of the projects, from the design and implementation of the solutions to their delivery and integration in Production environment. – Resolution of bugs and issues using remedy incident management software. – Analysis and design of applications with Rational Rose.

Internship

Totemcat

janv. 2009 - juin 2009

6 mois

– Development of all the required activities in custom-made Computer Engineering, development of web applications and Java middleware applications. – Web design experience using JavaScript, HTML and CSS for different retail clients and graphical design for client's campaigns. – Modelling complex objects in 3D with Maya software and control of Graphic Engine (CryEngine).


Formation

Université Paris Sud (Paris XI)

Master Informatique, Informatique

2009 - 2010

1 an 1 mois

Universidad Complutense de Madrid

Ingenieria Superior, Informatica, Informatica

2004 - 2010

6 ans 1 mois


Licences et certifications

Marketing in a Digital World

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SPS

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Big Data and Hadoop Essentials

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Experto en coaching profesional (ICF qualified coach)

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PSPO I

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