Sara Guillaume

Consultante Senior en Stratégie et Expérience Client

Salaire / Taux journalier

Aix-en-Provence, France

Freelance, ouvert au CDI

Peut venir sur site

Expertises

Stratégie MarketingStratégie & ConsultingGestion de projet - PMOCRM

Langues

Français

À propos

Introduction

Founder & CEO with 15+ years transforming businesses through digital strategy and customer experience innovation. Built Foodelles, the first science-based program linking food and mental health, incubated at Station F. Expert in scaling startups, digital transformation, and creating data-driven growth strategies for sustainable business impact.

Liens

Expérience de travail

Founder & CEO

Foodelles

janv. 2024 - Présent

2 ans 10 mois

Foodelles is a science-based programme that helps women in conflict with food to sustainably heal their relationship with their bodies and their plates by focusing on the psychological, emotional and behavioural dimensions. 👉 https://www.foodelles.fr/ Incubated at StationF 🚀 Prevent2Care 🚀 Willa 🚀 Time2Start

Chief Sales Marketing Officer

Agorastore

juil. 2019 - juil. 2023

4 ans 1 mois

ExCo member. In charge of: - The Marketing and Communication team (growth, SEO, content, retention, RP) - The Buyer Team (customer care, sales, market insights, services) - The Data team

Director -Digital Customer Experience - Digital Transformation

Capgemini Invent

janv. 2011 - janv. 2019

8 ans 1 mois

7620 Paris, Danemark

Digital and Marketing Strategy Customer Experience Transformation Design and launch of new products / offers Strategic piloting of complex transformation programs

Lecturer Digital Transformation and Digital Customer Experience

ESSEC Business School

janv. 2014 - janv. 2015

1 an 1 mois

7620 Paris, Danemark

CRM analyst - London

Betclic Group

janv. 2010 - janv. 2012

2 ans 1 mois

Londres, Royaume-Uni

• Marketing strategy: segmentation, loyalty program, customer journeys, key indicators... • Strategic project management => Took part to the opening of the French gaming market and to BetClic and Expekt merger • Analysis of the activity and Marketing operations

Consultant Transaction Services

KPMG Advisory

janv. 2007 - janv. 2009

2 ans 1 mois

Paris, France

Apprenticeship - 2 periods of 6 months • Financial due-diligence for corporate and private equity => Historical performance and business plan analysis (sales, margin, EBITDA, …) • Strategic due-diligence (vendor and buy side), strategic review and market entry missions => Analysis of competitive landscape, of company performance and of addressable targets

Cultural agent - Japan

French-Japanese Sasakawa Foundation

janv. 2006 - janv. 2006

1 mois

Tokyo, Japon

• Was responsible for French-Japanese projects subsidized by the Foundation • Organized lectures, exhibitions and French-Japanese meetings • Advised the French agency on Japanese budget


Formation

ESSEC Business School

MBA - "Grande Ecole" Program

2005 - 2009

4 ans 1 mois

Hypokhâgne/Khâgne A/L - Lycée Louis Le Grand

Bachelor degree

Universitat Pompeu Fabra

Full-Time MBA exchange programme | Barcelona

Lycée Albert Camus

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