Sara Khiyate

Business Analysis | CRM | Digital transformation

Salaire / Taux journalier

Casablanca, Maroc

Freelance, ouvert au CDI

Peut venir sur site

Expertises

Product OwnershipAmélioration des processusTransformation digitaleAnalyse businessCRMJiraScrum MasterCustomer Success ManagerProduct ManagementStratégie MarketingData AnalystAutomatisations No-codeProduct OwnerMarque employeurConfluenceProduct ManagerScrumCustomer SuccessMicrosoft Dynamics 365Gestion de projet - PMOTransformation business

Langues

Anglais (Courant)Arabe (Courant)Français (Courant)

À propos

Liens

Expérience de travail

Business Analyst & Senior Executive Support

CBI Group

févr. 2016 - sept. 2025

9 ans 8 mois

Casablanca, Maroc

CRM Implementation and adoption : - Led the deployment of Microsoft Dynamics 365 CRM (replacing Vtiger CRM), including elicitation and documentation of business requirements, AS-IS/TO-BE process mapping, preparation of functional specifications and test scenarios, facilitation of User Acceptance Testing (UAT) with end-users, defect tracking, and validation of CRM functionality against business needs - Drove continuous training and adoption programs on CRM and business processes, designing and delivering structured onboarding for both initial system rollout and new hires - Monitored operational performance post-launch, identifying usage gaps and delivering system refinements to ensure long-term efficiency and alignment - Ensured CRM data quality and consistency by monitoring accuracy, implementing corrective actions, and promoting best practices to support reliable reporting and informed decision-making • Reporting and performance analytics : - Designed and implemented sales dashboards and reports (pipeline, performance, gap analysis across all entities), monitored KPIs and provided actionable insights to optimize commercial execution - Drove forecasting and target setting by analyzing the sales pipeline and project backlog to help management define ambitious, data-informed objectives - Participated in management meetings by presenting key performance trends, highlighting risks and opportunities, and following up on sales action plans • Business process improvement : - Analysed and optimized sales workflows to enhance effeciency and eleminate bottlenecks - Identified processes suitable for automation, partnering with IT to develop and integrate automated solutions that streamlined repetitive tasks and improved data accuracy across sales processes • Led diverse projects assigned by top management, including confidential initiatives, to support business objectives and strategic priorities

Project operations Specialist

CBI Morocco, IT Integrator

août 2013 - févr. 2016

2 ans 7 mois

Casablanca, Maroc

Coordinated BI, ECM and ERP projects, tracking deliverables and supporting smooth execution • Managed maintenance contracts and coordinated with partners on renewals and quotes • Prepared activity reports for the business unit, supporting performance tracking and decision-making

Talent Acquisition Coordinator

Deloitte

oct. 2012 - juil. 2013

10 mois

Casablanca, Maroc

• Manage job postings, screen resumes and assess candidates’ skills • Build and maintain a talent pool • Provide a weekly recruitment report to stakeholders • Create a positive candidates experience : communicating and providing feed back to candidates through all stages of the hiring pipeline...

Event Coordinator

Ozein Communication

oct. 2009 - nov. 2011

2 ans 2 mois

Casablanca, Maroc

Managed end-to-end healthcare events, covering planning, logistics, registrations, issue handling, reporting, and post-event activities


Formation

FST Settat

Master's degree Business Intelligence & Digital Marketing, PBI, DWH, ETL, SSIS, SSAS, SQL, Project Management, PMBOK, ITIL, COBIT, Digital Marketing, google analytics

2022 - 2023

11 mois

ENCG-SETTAT

Master’s Degree, Marketing and Business Development

2010 - 2012

2 ans 2 mois

Faculté des sciences juridiques et économiques de Casablanca

Bachelor’s Degree , sales techniques and customer loyalty

2008 - 2009

11 mois

Ecole Supérieure de Technologie de Casablanca

University Diploma in Technology , Finance and accounting

2006 - 2008

2 ans

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