
Sara Khiyate
Business Analysis | CRM | Digital transformation
Salaire / Taux journalier
Casablanca, Maroc
Freelance, ouvert au CDI
Peut venir sur site
Expertises
Langues
Expérience de travail
Business Analyst & Senior Executive Support
CBI Group
févr. 2016 - sept. 2025
9 ans 8 mois
Casablanca, Maroc
CRM Implementation and adoption : - Led the deployment of Microsoft Dynamics 365 CRM (replacing Vtiger CRM), including elicitation and documentation of business requirements, AS-IS/TO-BE process mapping, preparation of functional specifications and test scenarios, facilitation of User Acceptance Testing (UAT) with end-users, defect tracking, and validation of CRM functionality against business needs - Drove continuous training and adoption programs on CRM and business processes, designing and delivering structured onboarding for both initial system rollout and new hires - Monitored operational performance post-launch, identifying usage gaps and delivering system refinements to ensure long-term efficiency and alignment - Ensured CRM data quality and consistency by monitoring accuracy, implementing corrective actions, and promoting best practices to support reliable reporting and informed decision-making • Reporting and performance analytics : - Designed and implemented sales dashboards and reports (pipeline, performance, gap analysis across all entities), monitored KPIs and provided actionable insights to optimize commercial execution - Drove forecasting and target setting by analyzing the sales pipeline and project backlog to help management define ambitious, data-informed objectives - Participated in management meetings by presenting key performance trends, highlighting risks and opportunities, and following up on sales action plans • Business process improvement : - Analysed and optimized sales workflows to enhance effeciency and eleminate bottlenecks - Identified processes suitable for automation, partnering with IT to develop and integrate automated solutions that streamlined repetitive tasks and improved data accuracy across sales processes • Led diverse projects assigned by top management, including confidential initiatives, to support business objectives and strategic priorities
Project operations Specialist
CBI Morocco, IT Integrator
août 2013 - févr. 2016
2 ans 7 mois
Casablanca, Maroc
Coordinated BI, ECM and ERP projects, tracking deliverables and supporting smooth execution • Managed maintenance contracts and coordinated with partners on renewals and quotes • Prepared activity reports for the business unit, supporting performance tracking and decision-making
Talent Acquisition Coordinator
Deloitte
oct. 2012 - juil. 2013
10 mois
Casablanca, Maroc
• Manage job postings, screen resumes and assess candidates’ skills • Build and maintain a talent pool • Provide a weekly recruitment report to stakeholders • Create a positive candidates experience : communicating and providing feed back to candidates through all stages of the hiring pipeline...
Event Coordinator
Ozein Communication
oct. 2009 - nov. 2011
2 ans 2 mois
Casablanca, Maroc
Managed end-to-end healthcare events, covering planning, logistics, registrations, issue handling, reporting, and post-event activities
Formation
FST Settat
Master's degree Business Intelligence & Digital Marketing, PBI, DWH, ETL, SSIS, SSAS, SQL, Project Management, PMBOK, ITIL, COBIT, Digital Marketing, google analytics
2022 - 2023
11 mois
ENCG-SETTAT
Master’s Degree, Marketing and Business Development
2010 - 2012
2 ans 2 mois
Faculté des sciences juridiques et économiques de Casablanca
Bachelor’s Degree , sales techniques and customer loyalty
2008 - 2009
11 mois
Ecole Supérieure de Technologie de Casablanca
University Diploma in Technology , Finance and accounting
2006 - 2008
2 ans