Sara Lay
Senior Marketing Director
6 recommandations
Salaire / Taux journalier
6 personnes recommandent
Paris, France
Freelance
Peut venir sur site
Expertises
Langues
À propos
Introduction
Marketing strategist with 14+ years driving growth for top brands like Netflix, JustEat, and Gorillas. Led high-impact partnerships (PSG, UEFA), scaled teams of 8+ specialists, and delivered measurable results in user acquisition and conversion optimization. Expert in performance marketing, brand positioning, and funnel optimization to accelerate your business growth.
Expérience de travail
Marketing specialist
Self-employedFreelance
juil. 2023 - Présent
3 ans 4 mois
Hybrid
NETFLIX - The Cage serie launch FR RAMIFY (Fintech) - Brand positioning and 6 months strategic recommandation QUASAR (Data Intelligence) - Funnel optimisation CRAFT (Creative agency)
Marketing director- consultant
YassirFreelance
oct. 2023 - déc. 2024
1 an 3 mois
📍 Paris & International | Team: 8 people Defined and executed marketing strategy, driving brand awareness and user acquisition. Managed PSG partnership, ensuring maximum brand exposure and high-impact activations. Performance marketing: Achieved increase in new users through optimized paid campaigns. Leadership & team development: Recruited and led a high-performing marketing team of 8 specialists.
Consultante senior
NewfundFreelance
juil. 2023 - oct. 2023
4 mois
During a 4-month mission with New Fund, I carried out audits of portfolio companies at both startup and scale-up stages. My work focused on evaluating their business models and organizational challenges, and drafting actionable proposals to help them strengthen their teams and accelerate growth.
Brand & Marketing director FR
Gorillas
mai 2021 - juil. 2023
2 ans 3 mois
📍 Paris | Team: 6 people Developed and implemented a local marketing strategy, integrating customer acquisition, retention, and brand positioning. Optimized digital customer experience (app & website): conversion rate, customer retention. Strategic partnerships: Led collaborations with PSG, Paris Basketball, and Quai54 SEO/SEA & Paid Media: Increased organic traffic and reduced CPA through data-driven optimization.
Brand Marketing Manager
Just Eat France
juil. 2017 - juil. 2021
4 ans 1 mois
Paris, France
Led brand transformation & repositioning, increasing brand preference Managed international campaigns (Snoop Dogg, UEFA Champions League), boosting brand engagement and awareness. Growth & acquisition strategy: Growth in orders through performance-driven initiatives. Product optimization: Improved UX and purchase funnel, leading to higher conversions and retention.
Marketing strategist | Les Comptoirs / Golden Blog Awards
Comptoirs
sept. 2015 - août 2017
2 ans
Région de Paris, France
- Created and executed marketing strategies for clients like Air France, ASUS, Crédit Agricole, and BNP- Led launch of apps and websites, including drafting technical and functional specifications to ensure alignment with client objectives.
Marketing Manager
Consulat de France - Melbourne Australia
août 2014 - mars 2015
8 mois
Région de Melbourne, Australie
- Launched an innovative platform for French nationals in Australia, fostering community engagement.
Marketing Manager
Meetic
sept. 2010 - août 2014
4 ans
Opéra - Paris
- Designed and implemented brand content and acquisition strategies, boosting user engagement and retention.
Planneur Stratégique Comptoirs du multimédia
Comptoirs du Multimedia
août 2009 - oct. 2010
1 an 3 mois
Principales missions : - Plan et stratégie de communication en ligne - Rédaction et mise en ligne de contenus - Audit de la réputation en ligne des marques - Coordination action online et équipe créa - Gestion des budgets / planning - Création et rédaction de mémo & propal
Formation
University of Paris I: Panthéon-Sorbonne
Master 2 (M2)
2010 - Présent
16 ans 10 mois
University of Paris I: Panthéon-Sorbonne
Droit
2006 - 2009
3 ans 5 mois