Sarah Belloulid

Full Website Redesign and Content Optimization for a B2B Digital Agency : • Complete overhaul of the landing page and all main pages to clarify the offer and improve conversion. • Restructuring of the site architecture to simplify navigation and optimize the user journey. • Writing clear and persuasive content tailored to the agency’s tone and the needs of B2B clients.

Marketing, UX, and B2B Content Optimization for a Tech & Remote-Focused Law Firm • Conducted a strategic audit and user journey analysis. • Identified and resolved UX friction points to enhance client experience. • Performed in-depth competitor benchmarking and provided actionable recommendations. • Proposed a new website architecture and navigation. • Wrote clear and persuasive content: web pages, service offerings, client messaging, LinkedIn posts, and blog articles, tailored to the firm’s tone. • Managed LinkedIn content and regularly produced posts to boost B2B visibility and engagement. • Conducted internal pricing analysis and market comparison study. • Designed pricing scenarios aligned with client needs and business positioning.

Product Strategy, Diversification, and B2B Coordination • Developed diversification strategies and sourced key partners. • Structured the product approach: vision, positioning, and go-to-market strategy. • Prepared and wrote responses to RFPs, covering both technical and business aspects. • Acted as an agile interface between sales, bid management, and technical teams to ensure alignment and efficiency. • Created and optimized B2B content: commercial offers, product presentations, client messaging, and sales collateral.

Product Development and Launch in an Industrial Environment • Managed product development and coordinated with factory teams to ensure deadlines and quality standards were met. • Oversaw external suppliers and negotiated with a focus on agility and cost optimization. • Monitored the full product lifecycle, from industrialization to customer availability. • Coordinated cross-functionally between production, quality, procurement, and logistics. • Transferable skills for B2B copywriting: information structuring, managing complex projects, and technical simplification.

Go-to-Market, Sales Enablement, and B2B Digital Marketing • Managed go-to-market strategy by aligning market needs with engineering to maximize product messaging impact. • Created and wrote B2B content: sales enablement tools, commercial presentations, pitch decks, and client documents. • Conducted market analyses and competitor benchmarking to refine product strategy and communication. • Managed digital marketing and community engagement, producing posts and content to boost B2B visibility and engagement.

Project Coordination and Content Management for European Partnerships • Managed European Commission-funded projects, including structured reporting and tracking of results. • Organized and coordinated international training seminars, including preparation of materials and educational content. • Researched, developed, and formalized new European partnerships, creating presentations and communication materials.

Market Monitoring, Benchmarking, and Analysis of International Offers • Conducted technology monitoring and competitor benchmarking to identify market trends. • Studied and defined buyer personas to refine targeting and product communication. • Analyzed offers by country (USA / China) and provided recommendations to adapt product positioning. • Synthesized and presented complex information clearly and structurally : transferable skills for B2B copywriting.