Sarah Benaddou

• Managing influencer campaigns focused on promoting Illuvium’s games and blockchain technology • Coordinating with influencers to showcase gameplay, tournaments, and new game content • Overseeing partnerships with key gaming and Web3 influencers to drive community engagement and growth • Developing strategic communication plans for influencer outreach and collaboration • Acting as the main point of contact for guilds, fostering relationships and organizing guild-based tournaments • Organizing and managing offline and online gaming tournaments, including scheduling, stream integration, and prize distribution • Collaborating with production teams on event planning, streaming setups, and overlays for live events • Supporting the marketing team in executing partnership deals with external companies, ensuring alignment with brand goals • Analyzing campaign performance metrics and providing insights to improve future influencer and guild strategies • Assisting in community management and player engagement efforts to enhance the game’s reach and reputation

• Taking charge of end-to-end management and execution of Esports projects as a Freelance Esports Project Manager, encompassing diverse areas such as marketing, influencer engagement, player management, and event coordination. • Implementing and upholding high standards in project management processes to ensure excellence in every aspect of the esports initiatives undertaken. • Cultivating and nurturing client relationships, offering personalized services to ensure satisfaction and valuable partnerships. • Collaborating in the creation of educational materials for Esports programs, contributing to the industry's growth and knowledge-sharing. • Crafting and organizing engaging Esports events, overseeing all aspects from planning to execution, with a keen eye for detail as a tournament organizer and bracket manager. • Actively contributing to the expansion of the Esports community in Europe and North America through strategic initiatives and community-building efforts. • Establishing and fostering collaborative relationships with venues to optimize streamline event execution.

• Influencer Management: Identify, recruit, and manage relationships with gaming influencers. Coordinate influencer campaigns to promote games, events, and partner brands. • Gaming Marketing Strategies: Develop and implement targeted marketing strategies to strengthen the brand's presence in the gaming industry. Create and execute creative marketing campaigns, focusing on gamer engagement. • Strategic Gaming Trends Monitoring: Stay abreast of emerging trends in the gaming and social media landscapes. Adapt strategies based on market developments and player preferences. • Multilingualism and International Communication: Professional communication in multiple languages (French, English, Arabic, Spanish). Develop international partnerships and manage relationships with key industry players (particularly in the EMEA and NA regions)

• Influencer Management: Identify, recruit, and manage relationships with gaming influencers. Coordinate influencer campaigns to promote games, events, and partner brands. • Gaming Marketing Strategies: Develop and implement targeted marketing strategies to strengthen the brand's presence in the gaming industry. Create and execute creative marketing campaigns, focusing on gamer engagement. • Strategic Gaming Trends Monitoring: Stay abreast of emerging trends in the gaming and social media landscapes. Adapt strategies based on market developments and player preferences. • Multilingualism and International Communication: Professional communication in multiple languages (French, English, Arabic, Spanish). Develop international partnerships and manage relationships with key industry players (particularly in the EMEA and NA regions)

• Leading the creation, management, and deployment of impactful Amuka Esports activations, ensuring smooth execution and delivery. • Diligently managing and upholding Amuka Esports standards and processes to guarantee excellence in every facet of the business. • Nurturing and maintaining strong client relationships at Amuka Esports, fostering trust and delivering value to our partners. • Collaborating in the development of Amuka Esports Academic course materials, contributing to the educational aspect of the industry. • Orchestrating the creation and organization of diverse eSports-related events, with a focus on delivering unique and engaging experiences. • Playing a pivotal role in expanding the Canadian eSports community through strategic initiatives and community-building efforts. • Establishing close collaboration with Waves Gaming, the venue located in the Greater Toronto Area, to enhance synergy and optimize event execution.

- Daily organization of Esports events - Expansion and management of the Esports and gaming community in Quebec - Team management and attendance monitoring - Sales stimulation and employee performance tracking - Training on new technologies and technical support - Online community management

• Working on Esports and gaming events, ensuring a seamless execution. • Proficiency in computer, gaming, and streaming troubleshooting, ensuring optimal performance during events. • Expertise in organizing tournaments, both online and offline, with a proven track record in creating engaging competitive experiences. • Collaborated with various Esports structures on bootcamps, competitions, and friendly matches, fostering strong relationships within the gaming community. • Engaged with multiple Esports athletes and diverse influencers, leveraging their networks to enhance event visibility and reach. • Specialized in the Fighting Game Community, Shooters, Sports, MOBA, and diverse gaming genres. • Took charge of branding initiatives, cultivating audience loyalty for Red Bull through strategic marketing and promotional efforts.

• Deliver outstanding customer service by engaging with shoppers and understanding their needs. • Provide expert product knowledge on Nike footwear, apparel, and accessories. • Assist customers in finding the right products based on their sport, lifestyle, and performance goals. • Maintain a clean, organized, and visually appealing store environment. • Support sales goals by effectively recommending and promoting Nike products. • Process transactions accurately and efficiently at the cash register. • Collaborate with team members to ensure a seamless shopping experience. • Stay up to date with Nike product innovations and brand storytelling.