Sarah Francisco Rocha

Strategic Communication and Content Development: - Conception and implementation of a communication strategy action plan aligned with company objectives, across functions ranging from 1,500 to 8,000+ employees. - Organisation of project-based team meetings to prepare editorial calendars, coordinate events, and manage communication initiatives. - Creation of written and audiovisual content for the intranet in English and French, including video interviews, articles, and communication kits. - Collaboration with Content and Press teams to occasionally produce materials for social media, such as LinkedIn posts and press releases. Event Communication and Operational Support: - Logistical and operational support for online and on-site events, ranging from 200 to 700+ participants. - Design and delivery of communication materials and dedicated content for pre- and post-event engagement. Intranet Management and Performance Monitoring: - Management, optimisation, and redesign of intranet content to boost visibility and user engagement. - Monitoring of KPIs for communication initiatives and editing performance reports for stakeholder alignment. - Notable achievement: Procurement and Finance intranet ranked among the top 5 most visited functions' intranets group-wide.

Content Production for Internal and External Communication: - Created and managed multi-channel communication packs, including LinkedIn posts, press releases, intranet articles, and CEO messages. - Produced impactful content for the intranet and MS Viva Engage, with a focus on ESG and DE&I initiatives; authored the platform’s three most viewed and liked articles. - Designed and delivered visual and editorial assets, such as templates, production guides, and business update decks, used organisation-wide. - Notable achievement: expanded content accessibility by translating key articles into four additional languages, boosting engagement across local regions. Event Communication and Coordination: - Developed and executed communication plans for internal events (e.g., TIP Mechanic Competition, IWD, TIP Sales Academy) operating in 10+ countries. - Coordinated regional networking meetings and provided operational support across Europe and Canada.