Sarah Gumaa

Lead marketing automation, ecommerce, email, and digital design teams with focus on improving lifetime value, email contact strategy, and customer lifecycle for 9 brands, 2 ecommerce stores, subscription box program, and events. > Manage product sourcing, development and manufacturing while working with cross-functional teams to identify new growth categories; Develop product budgets and execute quarterly reforecasting and analysis while executing on strategic growth initiatives. > Develop and lead execution of customer lifecycle email series across ecommerce, circulation, and audience development including welcome, re-engagement, reactivation, abandon cart and browse, content retargeting, and behavioral triggers. Implement and optimize company-wide email contact strategy for 21 email lists across 3 divisions to increase engagement, lifetime value, and customer lifecycle while decreasing churn. > Managed selection and implementation of new marketing stack including fulfillment vendor, customer data platform, email marketing platform, and site and email optimization tool all established within 12-month period. > Launched and grew Space & Beyond Box subscription program to over $500K by year three through targeted cross-channel marketing, acquisition, and partnership efforts. > Lead digital design team while establishing processes and brand guidelines for all brands, products, and ecommerce sites.

Developed and implemented multi-channel ecommerce strategy across all Kalmbach Media brands with a goals of improving customer retention and increasing acquisition. Managed product development and sourcing to increase product buyers and lifetime value.

Managed ecommerce and email strategy for all Kalmbach Media brands with a focus on growing product assortment and improving marketing effectiveness. Developed and managed product budgets and strategy by store and product category to identify new product opportunities.

Managed consumer product related promotions across all online stores with a focus on improving brand identify and developing multi-channel digital campaigns to include email, social and site promotions resulting in significant increase in product assortment and revenue.

Managed strategic planning and execution of 35+ daily, weekly, bi-weekly and monthly emails and newsletters with a total sent quantity of over 60 million. Improved inbox rate from 65% to over 95% by implementing improved segementation and list practices. Developed re-engagement campaigns along with personalized targeting based on customer data, site visit and purchase behavior. Executed A/B and multivariate testing and targeting across content websites with a focus on improved conversion and customer engagement. Managed order page functionality, paid search campaigns, digital edition promotions, and sweepstakes across brands.

Manage marketing promotions and optimization across Reiman titles with focus on continuous testing and analysis. Developed and executed promotional email and newsletters deployments from initial email and landing page set-up through to post-send analysis. Managed testing on Facebook for subscription and email acquisition.