Sarah K

Lead digital acquisition, partnerships for multiple clients, managing full-funnel activation & performance strategy. Key achievements Build and scale media strategies delivering up to +15–30% YoY revenue growth depending on clients. Improve ROAS and CAC across channels through advanced tracking, segmentation, continuous optimization. Design and manage paid media frameworks covering SEA, Social Ads, Display, retargeting and partnerships. Implement data-driven reporting dashboards, improving decision-making velocity for stakeholders. Structure tracking ecosystems (GA4, GTM, Meta Pixel) to support performance and attribution accuracy. Develop new acquisition channels (affiliates, partnerships, new media platforms), increasing diversification. Oversee agency performance, set KPIs, validate deliverables and ensure strategic alignment. Lead cross-functional coordination with marketing, creative, legal, back-end, and analytics teams

Managed national-level paid campaigns for franchise networks and large corporate accounts. Optimized Search, Display, Facebook, Instagram, YouTube campaigns, improving CPL and conversion rates. Delivered strategic recommendations and insights to support long-term media planning.

Audited 20+ SEA & Social Ads campaigns/month and redesigned reporting to improve decision-making. Contributed to a +15% revenue growth target through optimization and performance steering. Oversaw KPIs, tracking, creative briefs, and post-campaign reviews.

Developed offline communication plans for regional clients. Managed customer portfolios and campaign performance analyses.