Sarah Khales

– As Product Design Director at Ithake, I lead the product design strategy to develop Al-driven solutions for Green Tech. – I work closely with cross-functional teams to ensure seamless integration of technology with user-centered design. – I oversee a team of designers and developers, focusing on scalable, sustainable solutions that address both environmental and technological challenges.

– As the creative behind FTAJ Design, I've led product design strategy for various clients, focusing on the development of impactful digital products. – I've worked with a wide range of businesses, from a Parisian video game studio to a leader in online education, and contributed to the design of an app for the 2024 Olympic Games. – My approach combines strategic thinking, user-centered design, and seamless product execution to create innovative solutions that drive business growth.

– As Lead Product Designer at Mainbot, I led the design strategy for Winky Play and Winkyverse (Web3), collaborating with cross-functional teams to ensure cohesive product development. – I oversaw the redesign of Winky Play and contributed to the evolution of Winkyverse, aligning user experience with technical execution, including collaboration with Unity developers. – Additionally, I managed the creation of marketing assets and coordinated high-profile projects like the Christmas windows at Galeries Lafayette.

– At IE, I led the design and development team, overseeing product design for games and back-office systems. – I drove the redesign of our corporate and commercial platforms to enhance engagement and business impact. – I also contributed to multiple IAAPA expos—the world's largest trade show for the attractions industry—where we showcased our latest products.

– At Red, an award-winning design agency, I played a key role in product development and digital experiences. – I worked on brand identity, packaging, and web design, contributing to the creation of websites and apps that elevated user engagement. – I also led various projects for clients, including advertising campaigns, social media content, and editorial design. – My main responsibilities included submitting designs for competitive bids in the FMCG industry. – I had the opportunity to lead the creation of an entire product line and develop a new brand from scratch, a project that ultimately won an award.

– Within the design department, I contributed to the development of capsule collections, ensuring a cohesive product vision aligned with market trends. – I played a key role in rebranding efforts, creating communication assets, and optimizing catalog layouts for a stronger brand identity. – Additionally, I coordinated photoshoots for the Who's Next Paris show and participated in strategic material and color selection for Première Vision Paris, enhancing the product's market positioning.