Sarah Touba

Led the product strategy and delivery of a patient pre-admission portal used across multiple healthcare facilities - Defined and managed the product roadmap, aligning business, medical, and operational stakeholders - Collaborated with cross-functional teams (medical strategy, operations, tech, infrastructure) to deliver high-impact features - Redesigned the patient experience and service offering journey (room selection, additional services), improving clarity, accessibility, and conversion - Conducted extensive discovery phases (interviews, workshops) with healthcare professionals to identify needs and constraints - Delivered key product evolutions such as: Integration of minor patient pathways with strict regulatory requirements Launch of a maternity journey, a high-priority and high-impact business feature Implementation of online payment and invoicing functionalities Development of patient communication systems (transactional emails & SMS notifications) - Operated in an Agile environment (2-week sprints), managing backlog, refinements, and delivery cycles via Jira and Confluence - Coordinated internal teams and external healthcare providers to ensure delivery despite long development cycles - Worked closely with third-party providers to specify needs, track issues, and accelerate delivery - Ensured compliance with health data regulations (data privacy, anonymization, secure flows, HL7 standards) - Monitored product performance through internal tools (KPIs, booking rates, usage metrics) to detect anomalies and guide decisions - Led the implementation and configuration of a CRM (Selligent): Data validation, SQL queries, and database mapping Audience segmentation and journey creation Marketing automation and lifecycle communication strategy

Certified Scrum Product Manager 🎓 MISSION FOR A MAJOR HEALTHCARE GROUP - Led the product strategy and delivery of a patient pre-admission portal used across multiple healthcare facilities - Defined and managed the product roadmap, aligning business, medical, and operational stakeholders - Collaborated with cross-functional teams (medical strategy, operations, tech, infrastructure) to deliver high-impact features - Redesigned the patient experience and service offering journey (room selection, additional services), improving clarity, accessibility, and conversion - Conducted extensive discovery phases (interviews, workshops) with healthcare professionals to identify needs and constraints - Delivered key product evolutions such as: Integration of minor patient pathways with strict regulatory requirements Launch of a maternity journey, a high-priority and high-impact business feature Implementation of online payment and invoicing functionalities Development of patient communication systems (transactional emails & SMS notifications) - Operated in an Agile environment (2-week sprints), managing backlog, refinements, and delivery cycles via Jira and Confluence - Coordinated internal teams and external healthcare providers to ensure delivery despite long development cycles - Worked closely with third-party providers to specify needs, track issues, and accelerate delivery - Ensured compliance with health data regulations (data privacy, anonymization, secure flows, HL7 standards) - Monitored product performance through internal tools (KPIs, booking rates, usage metrics) to detect anomalies and guide decisions - Led the implementation and configuration of a CRM (Selligent): Data validation, SQL queries, and database mapping Audience segmentation and journey creation Marketing automation and lifecycle communication strategy

- Supported major international clients in defining and executing their digital transformation strategies - Led business needs analysis through stakeholder interviews across multiple markets and teams - Conducted benchmark and evaluation of CMS solutions to support large-scale platform rationalization initiatives - Managed RFI/RFP processes (vendor sourcing, requirements definition, proposal analysis) and contributed to executive-level recommendations - Contributed to a global CMS harmonization program for an international group, aiming to unify multiple websites into a single platform and reduce operational costs - Supported the redesign of a digital operating model (Digital Factory) for a global brand, improving organization, workflows, and delivery efficiency - Participated in the product portfolio harmonization strategy, ensuring consistency and availability across regions - Prepared and delivered strategic presentations (steering committees, executive boards) - Contributed to pre-sales activities: proposals, pitches, and calls for tenders - Conducted continuous market and competitive intelligence on digital and customer experience trends - Contributed internally to thought leadership initiatives, including the Customer Experience Excellence study (data analysis, insights production, company profiling)

January 2021 - June 2021 E-Commerce - Managed the day-to-day operations (RUN) of the Lidl Vins e-commerce website - Collaborated with a development agency and led weekly meetings to define and prioritize business needs - Wrote and managed tickets in Redmine, ensuring proper prioritization for each release - Oversaw product integration, including SKU imports, product listings, and online merchandising - Created and optimized product pages (copywriting, content structuring, visual updates) - Defined and executed the e-merchandising strategy and product visibility calendar - Coordinated with web designers to implement UI/UX improvements June 2021 - May 2022 Loyalty App Launch & CRM (Salesforce) - Contributed to the launch of a loyalty mobile application in an Agile environment - Wrote user stories and maintained documentation using Jira and Confluence - Performed functional testing (UAT) to validate features and identify bugs - Managed loyalty offers and coupons via Salesforce Commerce Cloud - Scheduled and published in-app content and promotional campaigns - Designed and implemented customer journeys using Salesforce Marketing Cloud (segmentation, targeting, automation)

- Managed the day-to-day operations (RUN) of the e-commerce website based on Magento - Led weekly meetings with the digital agency and collaborated daily with developers to ensure smooth delivery of features and fixes - Collected business needs and translated them into detailed specifications and actionable tickets - Wrote and managed tickets in Redmine, including prioritization for each release cycle - Conducted non-regression testing and ensured consistency between pre-production and production environments - Drove continuous improvements on e-merchandising features to enhance business performance - Contributed to the migration project from Magento 1 to Magento 2 in an Agile environment - Wrote user stories and managed product documentation using Jira and Confluence - Participated in sprint ceremonies and coordinated with cross-functional teams - Led testing phases (UAT) and supported deployment of new features - Contributed to the integration of Adyen payment solution, including fraud management features

- Designed and integrated multilingual newsletters (English, Japanese, Dutch, Spanish, Czech, Thai, etc.) using the - CRM tool Selligent - Coded HTML email campaigns directly within the CRM, ensuring compliance with brand guidelines and technical constraints - Defined and segmented target audiences for campaign distribution and scheduling - Integrated website content (banners, articles) on Magento CMS in a pre-production environment - Created and adapted visual assets using Adobe Photoshop and Illustrator - Coordinated with international teams to validate content before publication - Managed feedback from local markets and implemented necessary adjustments - Delivered validated assets to regional teams for final deployment - Collaborated entirely in English with international stakeholders across multiple markets

- Designing & Developing Newsletters - Scheduling & Publishing Newsletters - Expertise in Adobe Dreamweaver - Social Media Strategy & Management (LinkedIn, Facebook, Twitter) using Hootsuite - Content Development & Copywriting - Content Planning & Scheduling - Competitive Benchmarking & Market Analysis - Blog Writing & SEO-Optimized Articles