Sarthak Dagar
Associate Director of Strategy
Salary / Daily rate
Lyon, France
Freelance, open to permanent contract
Skills
Languages
About me
Intro
Marketing strategist with 10+ years leading GTM strategies and digital transformations for global brands like L'Oreal, Logitech, and HP. Proven expertise in driving 100%+ YOY revenue growth and managing multi-million dollar campaigns across FinTech, FMCG, and tech sectors. Delivering data-driven brand strategies and performance marketing solutions that accelerate business growth.
Work experience
Associate Director of Strategy
VaynerMedia APAC
May 2024 - Present
2 years 6 months
Gurugram, Haryana, India
Strategy, Marketing Consulting, Project Management, Digital Transformation, Social Media Leading GTM Strategy, Insights and Analytics for VaynerMedia India - for YouTube Shorts, Logitech, Logitech G Consulting, Digital Transformation, & business impact for L’Oreal (Maybelline), ETS Global (TOEFL), McCormick Spices
Step1 Advertising
Sep 2022 - May 2024
1 year 9 months
Associate Strategy Director
Jan 2024 - May 2024
5 months
Senior Strategist
Sep 2022 - Jan 2024
1 year 5 months
Strategy and Insights Lead for YouTube Shorts Leading Marketing, Strategy and Partnerships for Logitech and Logitech G
Independent Marketing Consultant
Jul 2021 - Aug 2022
1 year 2 months
I lead the agency-client relationship to strategize go-to-market strategies and brand refresh campaigns for the next wave of unicorns. Planned and curated communications across sectors including AI, FinTech, Retail, Insurance, F&B and Personal care. Partner Agencies: Duet Studio; The Social Booth; Tesso Digital.
Senior Manager - Key Accounts
Magnon eg+
May 2018 - May 2019
1 year 1 month
Agency lead for Omnicom Media Group's Magnon Eg+ for Hewlett Packard India Lead HP's flagship 360 degree campaigns - Ink Tank Printer's Print Befikar campaign, HP Original Ink's Chikloo campaign, Digital mandates for Sprocket, Sprocket Plus.
Creative Marketing Fix
Sep 2016 - May 2018
1 year 9 months
Account Head
Apr 2017 - May 2018
1 year 2 months
Sr. Account Manager
Sep 2016 - Mar 2017
7 months
Led a team of 15 to manage the creative + digital mandates for up to 35 Clients. Won the digital mandates leading brands including; Radico Khaitan Limited (4 brands), Kajaria Ceramics, Reebok, The Park Hotels, Delhi Dynamos FC, Rangriti (Biba), Art Karat, Kiran Nadar Museum of Art, Himalaya Opticals.
Brand Consultant - Account Manager
Creative Marketing Fix
Feb 2014 - Aug 2015
1 year 7 months
Account Management, Planning, Brand Strategy, Digital Ad Planning & Execution. Executed 360 degree Advertising and Performance Marketing Campaigns Clients: The Lalit Group of Hotels, Kajaria Ceramics, Scentra, India Design ID, Budweiser, OTER Oversaw operations & strategy to increase YOY revenues by more than 100%.
Client Associate
The Prodsign Company
Feb 2013 - Jan 2014
1 year
Gurugram, Haryana, India
Conceptualized & managed integrated campaigns across print & digital platforms. Clients including: Bird Group, NSP Associates, Aptus Windows, Paras Buildtech, Fortech Megastructures, Buniyad.com, Silverlake Infrasolutions, Sangam Courtyard.
Internship
Power System Operation Corporation Ltd
Jun 2011 - Jul 2011
2 months
New Delhi, Delhi, India
Smart Grid Systems & SCADA
Internship
POWERGRID
Jun 2010 - Jul 2010
2 months
Gurugram, Haryana, India
Education
emlyon business school
MBA, Product Management
2024 - 2025
1 year 2 months
Grade: 4
Manav Rachna International University (formerly C.I.T.M)
Bachelor’s Degree
2008 - 2012
5 years
Ryan International School
High School