Sawsan Homman

Rationalisation et simplification de l’offre et du branding Carrefour Links : - Design strategy workshops - Recherche utilisateurs et entretiens qualitatifs - Benchmark de branding et d’offres de marché - Cartographie des parcours utilisateurs - Élaboration de quatre propositions de rebranding (naming, positionnement, territoires de marque) - Ateliers d’évaluation de l’impact et de la faisabilité avec les équipes opérationnelles

Defining end-to-end consumer experience strategies for AI/GenAI powered Digital R&D products, to accelerate drug discovery and speed-up development and get life-changing treatments faster. Part of the CX and Digital Accelerator teams -> core pillars of Sanofi's Digital strategy, Key activities : - Research (interviews, surveys, usability testing, field observation) - Data analysis (quanti/quali, using Dovetail) -> patterns, trends and insights identification - Workshop facilitation - North star vision definition - Customer journey mapping & prototyping - Stakeholders engagement (R&D, Corporate strategy, doctors, data analyst etc.) - Reporting & Communication

Supporting Decathlon’s teams in redefining omnichannel customer experiences and aligning their product & CX strategy across digital and physical touchpoints Key activities : - Mapping omnichannel customer journeys and pain points (Decathlon.fr, retail, Coach, live shopping, etc.), and identifying Key Moments of Truth (KMOT) - Redefining roadmap and strategy, from vision to priorities - Facilitating a CX bootcamp with 40 participants across all CX-related squads - Executive presentations & CX advocacy: Board presentations, awareness sessions across organization - Training & coaching on CX principles, Voice of Customer (VoC) integration, and omnichannel journey mapping

End-to-end redesign of the omnichannel booking journey to improve customer acquisition and retention. Full-cycle project from CX/UX audit to strategy definition, target journeys design and product coaching. Key activities - CX/UX audit: internal interviews, data analysis (ContentSquare, Google Analytics), customer journey mapping & pain points identification - Strategic benchmark: competitive analysis, user testing, evaluation of journeys and key features - Voice of customer & personas: client interviews, consolidation of actionable personas - CX strategy definition: target vision, ecosystem mapping, stakeholder alignment - Target journeys design: customer journeys combining user needs and business goals - Collaborative workshops: co-design with internal teams - Product coaching: supporting Product Managers to ensure alignment and long-term impact

- Animation of product strategy workshops to extend services to a new target group - UX-UI redesigns with squads (discovery / delivery) - Maintenance and supply of design system

- Creation and redesign of user journeys for ordering, payment, loyalty and promotions (Discovery & Delivery) - Structuration and development of Product & Design team, under the supervision of the Head of Product (implementation of Discovery, User Research, Product management methodologies etc.) - Product strategy & competitive product benchmark - Creation of a Design System - Running in-house workshops to raise awareness of Design methodologies - Working in collaboration with 2 squads (PMs, mobile developers, back-end developers, QA, etc.) Tools: Figma; Asana; Confluence; Jira; Slack; Product Board; Protopie

Clients : Decathlon ; Ministry of the Interior ; Métron ; Casino ; ESC Cardio ; Petit Bateau Projects : - Development of Decathlon.fr's UX strategy and coaching of in-house product teams (workshops, UX audits, roadmap etc.) - Assisting FR Digital ID program's lead designer (product vision, trends & market research, user needs analysis etc.) - Elaboration of Métron's product strategy in collaboration with Thiga - Elaboration of a study on Voice commands for Casino - Product audit and UX-UI redesign of the ESC Cardio platform - Product audit and UX-UI redesign of Petit Bateau website Training courses : - Measuring user experience (data-driven design) - Service Design - UX & Product Strategy Drafting of commercial proposals and responses to calls for tender / calls for projects Tools : Figma ; Slack ; Jira ; Microsoft Office

40/60 is a design agency which creates experiences, services and apps for their clients and their users. - Product audit & redesign of digital experiences (app, SaaS platform, website, chatbot etc.) - Redesign & creation of new services - Startups coaching (product strategy, business model, landing page, design sprints etc.) - Organizational & strategy coaching - Hackathon & Trainings (Product & Design Methodologies) Clients : SNCF, LVMH, Sergic ; Botmind ; Eiffage ; EDHEC ; startups etc. Internal: strategy, financial planning, business development, performance monitoring, team management Tools : Figma ; Webflow ; Jira ; Protopie ; Keynote

For MBA students Teaching of Product, UX and Design Thinking methodologies

Schoolab is an innovation center and ecosystem located in Paris, San Francisco and Ho Chi Minh. It gathers students, entrepreneurs and corporations to design the future. As design & innovation coach, I carried out the following assignments: - Definition of Société Générale's 2018-2021 innovation strategy; - Redesign of the digital work environment for BNP advisors; - Mapping BNP's internal data services - Startups coaching & trainings (design thinking ; project management etc.)

Alenium Consultants is a management consulting firm specializing in strategic, organizational and IT transformation. My projects : - Definition and implementation of an innovation strategy for an insurance group (MNH) ; - Creation of an Innovation Department for an insurance group (MNH) ; - Reorganization of a banking services division (Caisse des Dépôts et des Consignations) ; - Organisation of the 2016 Innovation Awards (Caisse des Dépôts et des Consignations) ; - Intrapreneurs coaching for Thales (app creation project) Internal : creation of a Design Thinking practice ; creation of a data science partnership (Data Iku) ; animation of Design Thinking trainings Tools : Microsoft Office suite