Sébastien Béquerel

• Led a 2-person team + 4 external agencies (paid activation, creative production, CRM, UGC) across 50+ markets • Managed a $4M annual budget with +5% RoAS year-over-year — Paid Social became the #2 traffic driver for the business • Ran 80+ A/B tests in 2024 on creative, audiences, placements and bidding — directly informing the 2025 media plan • Led platform expansion to Snapchat and Telegram, diversifying beyond Meta-only spend • Owned end-to-end measurement : attribution model selection, MMM integration, incrementality testing • Reported on performance to global stakeholders (CMO, regional GMs) and broader Digital Media team across US, BR, SG, RU, ES, FR, UK

• Developed and optimized global paid campaigns across 50+ markets on platforms including Facebook, Instagram, and TikTok. • Managed a seven-figure annual budget, ensuring effective resource allocation to maximize ROI. • Led the creation of 40 user-generated videos, resulting in a 50% increase in CTR. • Conducted performance analysis to provide actionable insights for ongoing campaign improvements. • Managed 2 external agencies (activation and content) • Project Manager for Telegram Platform activation & test • Adapted rapidly to shifting business priorities across markets with different maturity levels and platform ecosystems. • Reporting to stakeholders/broader teams

- Campaign Project Manager (Europe) - Programmes Influenceurs - Influence marketing - Stratégie Social Media - Community Management - Social Media Monitoring - Edition du blog Corp - Lead generation - Support Technique B2C - Profiling - Relation Press - Reporting

• Developed and launched social media channels, including LinkedIn and Facebook pages for North African countries, which enhanced our regional online presence. • Defined content strategies focused on brand awareness and best practices in cyber-security, helping to position Kaspersky Lab as a thought leader in the industry. • Managed the corporate blog, ensuring consistent and engaging content that resonated with our audience and improved our SEO rankings. • Drove French Twitter’s organic growth, resulting in a remarkable 900% increase in followers after my involvement, which significantly expanded our reach. • Led a European brand awareness campaign centered around passwords and digital security, coordinating photoshoots and creating both organic and paid social media posts, which boosted engagement through contests and games. • Initiated the company’s first influencer project, blending social media posts and YouTube videos with live events featuring well-known French influencers like Hugo Décrypte, helping us tap into new audiences. • • Managed community engagement and provided technical support, strengthening relationships with our audience and enhancing customer satisfaction. • Executed the first lead generation campaigns on LinkedIn, successfully creating sales opportunities worth €20,000, which directly contributed to revenue growth. • Compiled and presented detailed reports on social media performance, helping to inform future strategies and optimize our efforts.